Square Email Marketing - 2026 Pricing, Features, Reviews & Alternatives

Square Email Marketing is an email marketing solution that seamlessly integrates with Square's point-of-sale system. This integration allows businesses to automatically grow their contact lists, create effective campaigns, and track results all from within the Square Dashboard.

The built-in customer relationship management (CRM) feature stores customer data and builds contact lists effortlessly. Email addresses are collected at checkout, both online and in-person, and users can also import pre-existing lists. The platform's smart groups feature analyzes Square sales data to automatically segment contacts into categories like new customers, lapsed customers, and regular customers, enabling businesses to target the right audience with each campaign.

Crafting compelling email content is made easy with the AI-powered content creation tool, which leverages OpenAI technology to generate tailored messaging. Businesses can choose from a variety of pre-built campaign templates designed for specific goals, such as welcoming new customers, sending abandoned cart reminders, or engaging lapsed customers. Real-time reporting provides valuable insights, allowing businesses to track the financial impact, open and click-through rates, and coupon redemption for each campaign. Square Email Marketing's flexible pricing model is based on the number of customer contacts.