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Zoho Campaigns vs emBlue Comparison (2026)

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Zoho Campaigns logo

Zoho Campaigns

emBlue logo

emBlue

Overview

Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manage lists, track engagement, and more.

Segment your audience based on interests, activity in your campaigns, or behaviors on your website. Then, create effective remarketing campaigns and increase your results.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

34

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

317

5

4

3

2

1

158

113

32

9

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

4.4

91

5

4

3

2

1

46

34

9

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive.”
Verified reviewer profile picture

Arunmurugan S.

Senior IT Project Manager

“Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion.”
DA

Dharmpreet A.

Backend Software Developer

“It makes nice looking newsletters and I like the ability to customize the template to my own needs.”
Verified reviewer profile picture

Mandie K.

Director of Marketing

Pros

“awesome, great as a email marketing and marketing automation partner”
JR

Jose R.

Business Development Director

“Good, but expensive.”
AV

Andres V.

Owner

“Automation.”
Verified reviewer profile picture

Alejandro T.

General Manager

Cons

“Every now and then, the software seems to glitch and I won't be able to easily move things around. And once in a great while, i lose changes and have to go back and redo them.”
Verified reviewer profile picture

Mandie K.

Director of Marketing

“Support response quality also seems hit or miss from my experiance”
Verified reviewer profile picture

Arunmurugan S.

Senior IT Project Manager

“Some weird glitch moments of losing emails randomly is annoying.”
TT

Tommy T.

AV Technician

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features90
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Autoresponders
  • Batch Processing
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features85
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Autoresponders
  • Batch Processing
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations49
  • A2P SMS Monetization
  • Bigin by Zoho CRM
  • Bird
  • Box
  • Clickatell
  • Dropbox
  • Dynamics 365
  • Eventbrite
  • Evernote Teams
  • GoTo Webinar
  • Google Analytics 360
  • Google Contacts
  • Google Drive
  • Google Photos
  • HubSpot CRM
  • Kaleyra
  • Litmus
  • MailMunch
  • Meta for Business
  • Microsoft 365
  • PayPal Payments
  • PrestaShop
  • SMS-Magic
  • Salesforce Platform
  • Shopify
  • Store Manager for PrestaShop
  • SurveyMonkey
  • Twilio
  • Twitter/X
  • Unbounce
  • VTEX
  • Vimeo
  • Vonage Business Communications
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Desk
  • Zoho Flow
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Sites
  • Zoho Survey
  • msg91
  • Total integrations7
  • A2P SMS Monetization
  • Bigin by Zoho CRM
  • Bird
  • Box
  • Clickatell
  • Dropbox
  • Dynamics 365
  • Eventbrite
  • Evernote Teams
  • GoTo Webinar
  • Google Analytics 360
  • Google Contacts
  • Google Drive
  • Google Photos
  • HubSpot CRM
  • Kaleyra
  • Litmus
  • MailMunch
  • Meta for Business
  • Microsoft 365
  • PayPal Payments
  • PrestaShop
  • SMS-Magic
  • Salesforce Platform
  • Shopify
  • Store Manager for PrestaShop
  • SurveyMonkey
  • Twilio
  • Twitter/X
  • Unbounce
  • VTEX
  • Vimeo
  • Vonage Business Communications
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Desk
  • Zoho Flow
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Sites
  • Zoho Survey
  • msg91