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Omnisend vs emBlue Comparison (2026)

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Omnisend logo

Omnisend

emBlue logo

emBlue

Overview

150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

Segment your audience based on interests, activity in your campaigns, or behaviors on your website. Then, create effective remarketing campaigns and increase your results.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

34

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

837

5

4

3

2

1

631

186

17

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

4.4

91

5

4

3

2

1

46

34

9

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.”
FA

Frank A.

Head of Digital

“I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive.”
KH

Karen H.

Graphic Designer and Digital Marketing

“Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.”
PC

Patrica C.

Marketing Assistant

Pros

“awesome, great as a email marketing and marketing automation partner”
JR

Jose R.

Business Development Director

“Good, but expensive.”
AV

Andres V.

Owner

“Automation.”
Verified reviewer profile picture

Alejandro T.

General Manager

Cons

“It took a long time for the pre-checked box for subscribing to an email list to come out.”
LA

Luke A.

Social Media Director

“Switched from Klaviyo because of their horrible pricing change and Omnisend offers unlimited sends.”
LA

Luke A.

Social Media Director

“The editor leaves a lot to be desired and the UI could be cleaned up a bit.”
YC

Yusuf C.

Founder

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features114
  • 2-Way Messaging
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Preview Functionality
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features85
  • 2-Way Messaging
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Preview Functionality
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations73
  • 29 Next
  • 99minds
  • Adobe Commerce
  • AfterShip
  • Alloy Automation
  • Appy Pie
  • BigCommerce
  • CartHook
  • ConvertFlow
  • Digioh
  • EComposer
  • Easyship
  • Elink.io
  • Fera
  • Fomo
  • Formidable Forms
  • Fyrebox
  • Gatsby
  • Getsitecontrol
  • Glew
  • Gorgias
  • Gravity Forms
  • Growave
  • GrowthHero
  • Involve.me
  • Justuno
  • Klaviyo
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • MailMunch
  • Make
  • Meta for Business
  • Nosto
  • Okendo
  • OpenCart
  • Opinew
  • OptiMonk
  • POWR
  • Pabbly Connect
  • Personizely
  • Poptin
  • Postscript
  • PrestaShop
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • Stamped.io
  • Store Manager for PrestaShop
  • Stripo.email
  • Supermetrics
  • Swell
  • SyncSpider
  • Tidio
  • TikTok
  • TrackingMore
  • Typeform
  • UpPromote: Affiliate Marketing
  • UpViral
  • VTEX
  • VideoPeel
  • ViralSweep
  • Volusion
  • Wisepops
  • Wix
  • WooCommerce
  • WordPress
  • Yotpo
  • Zapier
  • Total integrations7
  • 29 Next
  • 99minds
  • Adobe Commerce
  • AfterShip
  • Alloy Automation
  • Appy Pie
  • BigCommerce
  • CartHook
  • ConvertFlow
  • Digioh
  • EComposer
  • Easyship
  • Elink.io
  • Fera
  • Fomo
  • Formidable Forms
  • Fyrebox
  • Gatsby
  • Getsitecontrol
  • Glew
  • Gorgias
  • Gravity Forms
  • Growave
  • GrowthHero
  • Involve.me
  • Justuno
  • Klaviyo
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • MailMunch
  • Make
  • Meta for Business
  • Nosto
  • Okendo
  • OpenCart
  • Opinew
  • OptiMonk
  • POWR
  • Pabbly Connect
  • Personizely
  • Poptin
  • Postscript
  • PrestaShop
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • Stamped.io
  • Store Manager for PrestaShop
  • Stripo.email
  • Supermetrics
  • Swell
  • SyncSpider
  • Tidio
  • TikTok
  • TrackingMore
  • Typeform
  • UpPromote: Affiliate Marketing
  • UpViral
  • VTEX
  • VideoPeel
  • ViralSweep
  • Volusion
  • Wisepops
  • Wix
  • WooCommerce
  • WordPress
  • Yotpo
  • Zapier