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Zoho Campaigns vs Omnisend Comparison (2026)

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Zoho Campaigns logo

Zoho Campaigns

Omnisend logo

Omnisend

Overview

Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manage lists, track engagement, and more.

150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

317

5

4

3

2

1

158

113

32

9

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

4.7

837

5

4

3

2

1

631

186

17

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

“The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive.”
Verified reviewer profile picture

Arunmurugan S.

Senior IT Project Manager

“Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion.”
DA

Dharmpreet A.

Backend Software Developer

“It makes nice looking newsletters and I like the ability to customize the template to my own needs.”
Verified reviewer profile picture

Mandie K.

Director of Marketing

Pros

“It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.”
JP

James P.

Marketing Specialist

“My main concern is segmentation, it's great for ecommerce stores, but it would also need more simplistic approach for businesses that push their monthly newsletters to pretty much same contact lists.”
Verified reviewer profile picture

Arnas S.

Marketing Specialist

“It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.”
AI

Aleksandar I.

Creative Director

Cons

“Every now and then, the software seems to glitch and I won't be able to easily move things around. And once in a great while, i lose changes and have to go back and redo them.”
Verified reviewer profile picture

Mandie K.

Director of Marketing

“Support response quality also seems hit or miss from my experiance”
Verified reviewer profile picture

Arunmurugan S.

Senior IT Project Manager

“Some weird glitch moments of losing emails randomly is annoying.”
TT

Tommy T.

AV Technician

Cons

“The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.”
Verified reviewer profile picture

Sean O.

Head of Customer Experince

“It took a long time for the pre-checked box for subscribing to an email list to come out.”
LA

Luke A.

Social Media Director

“The fact that I can't send test emails to the work email that is associated with the account”
CA

Cassandra A.

Email Marketing Lead

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features90
  • 2-Way Messaging
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features114
  • 2-Way Messaging
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations51
  • 29 Next
  • 99minds
  • A2P SMS Monetization
  • Adobe Commerce
  • AfterShip
  • Alloy
  • Appy Pie
  • BigCommerce
  • Bigin by Zoho CRM
  • Bird
  • Box
  • CartHook
  • Clickatell
  • ConvertFlow
  • Digioh
  • Dropbox
  • Dynamics 365
  • EComposer
  • Easyship
  • Elink.io
  • Eventbrite
  • Evernote Teams
  • Fera
  • Fomo
  • Formidable Forms
  • Fyrebox
  • Gameball
  • Gatsby
  • GemPages
  • Getsitecontrol
  • Gleam Apps
  • Glew
  • Gmail
  • GoTo Webinar
  • Google Analytics 360
  • Google Contacts
  • Google Drive
  • Google Photos
  • Gorgias
  • Gravity Forms
  • Growave
  • GrowthHero
  • HubSpot CRM
  • Involve.me
  • Judge.me
  • Justuno
  • Kaleyra
  • Klaviyo
  • LateShipment.com
  • Litmus
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • Make
  • Meta for Business
  • Microsoft 365
  • MiloTree
  • Nosto
  • Okendo
  • OneDrive
  • OpenCart
  • Opinew
  • OptiMonk
  • POWR
  • Pabbly Connect
  • PayPal
  • Personizely
  • Poptin
  • Postscript
  • PrestaShop
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • SMS-Magic
  • Salesforce Platform
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • Stamped.io
  • Stripo.email
  • Supermetrics
  • SurveyMonkey
  • Swell
  • SyncSpider
  • Tidio
  • TikTok
  • TrackingMore
  • Twilio
  • Twitter/X
  • Typeform
  • Unbounce
  • UpPromote: Affiliate Marketing
  • UpViral
  • VideoPeel
  • Vimeo
  • ViralSweep
  • Volusion
  • Vonage Business Communications
  • WP Engine
  • Wisepops
  • Wistia
  • Wix
  • WooCommerce
  • WooHoo
  • WordPress
  • Yotpo
  • Zapier
  • Zendesk Suite
  • Zipify Pages
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Desk
  • Zoho Flow
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Sites
  • Zoho Survey
  • msg91
  • Total integrations82
  • 29 Next
  • 99minds
  • A2P SMS Monetization
  • Adobe Commerce
  • AfterShip
  • Alloy
  • Appy Pie
  • BigCommerce
  • Bigin by Zoho CRM
  • Bird
  • Box
  • CartHook
  • Clickatell
  • ConvertFlow
  • Digioh
  • Dropbox
  • Dynamics 365
  • EComposer
  • Easyship
  • Elink.io
  • Eventbrite
  • Evernote Teams
  • Fera
  • Fomo
  • Formidable Forms
  • Fyrebox
  • Gameball
  • Gatsby
  • GemPages
  • Getsitecontrol
  • Gleam Apps
  • Glew
  • Gmail
  • GoTo Webinar
  • Google Analytics 360
  • Google Contacts
  • Google Drive
  • Google Photos
  • Gorgias
  • Gravity Forms
  • Growave
  • GrowthHero
  • HubSpot CRM
  • Involve.me
  • Judge.me
  • Justuno
  • Kaleyra
  • Klaviyo
  • LateShipment.com
  • Litmus
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • Make
  • Meta for Business
  • Microsoft 365
  • MiloTree
  • Nosto
  • Okendo
  • OneDrive
  • OpenCart
  • Opinew
  • OptiMonk
  • POWR
  • Pabbly Connect
  • PayPal
  • Personizely
  • Poptin
  • Postscript
  • PrestaShop
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • SMS-Magic
  • Salesforce Platform
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • Stamped.io
  • Stripo.email
  • Supermetrics
  • SurveyMonkey
  • Swell
  • SyncSpider
  • Tidio
  • TikTok
  • TrackingMore
  • Twilio
  • Twitter/X
  • Typeform
  • Unbounce
  • UpPromote: Affiliate Marketing
  • UpViral
  • VideoPeel
  • Vimeo
  • ViralSweep
  • Volusion
  • Vonage Business Communications
  • WP Engine
  • Wisepops
  • Wistia
  • Wix
  • WooCommerce
  • WooHoo
  • WordPress
  • Yotpo
  • Zapier
  • Zendesk Suite
  • Zipify Pages
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Desk
  • Zoho Flow
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Sites
  • Zoho Survey
  • msg91

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