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ZoomInfo Sales vs LinkedIn Sales Navigator Comparison (2026)

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Good recommendations?

ZoomInfo Sales

LinkedIn Sales Navigator

Overview

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

LinkedIn Sales Navigator makes it easy to uncover sales insights and find new prospects for any sales operation. With access to LinkedIn's social network, LinkedIn Sales Navigator allows businesses to connect with over 500 million prospects around the world.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

79.99

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.1

322

156

Value for money

Ease of use

Features

Customer support

65%

would recommend this app

4.6

179

117

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

Pros

“The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually.”

Bill L.

Vice President of Sales and Operations

“ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information”

Matt K.

RevOps Manager

“As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.”

Eric L.

Sr. Solutions Engineer

Pros

“It helps me map out the complex org charts of Enterprise companies and ensures I’m talking to the right people to drive adoption across departments that use the tool im selling.”

Silvina F.

Account Executive

“What I liked most about LinkedIn Sales Navigator is how effective it is for searching and targeting specific stakeholders in B2B sales. ”

Jordan V.

Sales Specialist

“I love the TeamLink feature; it often turns out that someone in our Engineering or Product team is already connected to the CTO of my target account, which makes for a much warmer intro than a cold InMail.”

Silvina F.

Account Executive

Cons

“ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. ”

Shawn S.

Business Relations

“I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.”

Marissa W.

Senior Account Executive

“Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.”

george s.

Director

Cons

“Inmail response rates are nowhere near compared to emails.”

Semih K.

Business Deveopment Lead

“The admin work of onboarding reps tends to run into errors with validations and user identity checks.”

Matt K.

RevOps Manager

“This has nothing to do with Sales Nav, but Linkedin overall has become a cesspool for political statements and junk that has nothing to do with the current corporate climate.”