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Ad Server Software with Audience Targeting (2026)

Last updated: April 2026

Ad Server Software Key Features

    Based on 636 user opinions, we identified 6 features that are important for any product in Ad Server Software

  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.7

  • Real-Time Data

    Receive data and information in real time

    Average user rating

    4.6

  • Real-Time Monitoring

    Active monitoring of systems, applications, or networks

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.7

  • Campaign Analytics

    Track and interpret campaign performance metrics

    Average user rating

    4.6

  • Click Tracking

    Track the amount of clicks on individual products to measure campaign results

    Average user rating

    4.9
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30 software options

wetracked.io logo

Ad tracking software for eCommerce

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wetracked.io is an ad tracking software for Shopify that helps ecommerce businesses boost their return on ad spend by accurately tracking customer activity from ad click to sale. The software uses first-party tracking and a 360-degree data enrichment engine to provide adblock-proof, accurate data that is directly pushed to the user's ad platforms.

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Advertising management solution

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AdButler is an advertising management solution that helps businesses design, launch & manage advertisement campaigns. The platform allows users to personalize the interface with custom branding & use a custom domain for hosting advertisements as well as providing admin access.

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Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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Cloud-based enterprise ad management platform

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diDNA is a cloud-based enterprise ad management platform, which helps businesses optimize digital ad inventory and enhance ad revenue by leveraging machine learning and artificial intelligence technology.

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MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

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Creative Management Platform for digital ad production

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NT Programmatic Platform logo

Programmatic advertising platform

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NT Technology is a programmatic advertising platform for brand-driven campaigns across banners, video (in-stream & out-stream), native, social, in-app, and Connected TV.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Manage advertising efforts with ease with SAS 360 Match. Adapt quickly to market changes and customers’ needs through advertising agility and experimentation. The solution allows stories to be derived from advertising data – reducing friction and ensuring success via accurate ad forecasting.

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EXADS logo

EXADS is an ad server built with developers in mind.

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EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

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Salesforce-powered omnichannel advertising software

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ADvendio is a Salesforce-powered omnichannel advertising software that enables companies to effectively manage their advertising operations. The platform offers a unified solution for selling, booking, and monetizing media, as well as managing financials, unifying data, and more.

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Programmatic advertising software for marketing agencies

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Adobe Advertising Cloud is a programmatic advertising software, which helps enterprises and marketing agencies segment audience groups for optimal ad targeting and plan, purchase, and, analyze advertisements of multiple channels, formats, and devices.

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Choozle logo

Programmatic advertising and campaign management software

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Choozle is a cloud-based digital advertising software that provides publishers and marketing agencies with tools to build targeted campaigns and analyze the performance of advertisements on a centralized platform. Supervisors can use the dashboard to gain an overview of total spend, ad clicks, CPM, and CTR via actionable analytics.

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Match2One logo

Programmatic advertising solution for agencies & businesses

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Match2One is a cloud-based programmatic advertising solution, which assists businesses and agencies with audience targeting and campaign management. Key features include client management, access control, fraud detection, multi-format support, and banner creation.

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Customer engagement software for event organizers

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Fanomena Events is a customer engagement software designed to help event organizers share personalized content with the audience to boost brand awareness. Administrators can create a personalized digital sponsoring platform to display advertisements and share unique content.

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OrbitSoft Ad Server logo

Ideal tech solutions for all advertising businesses

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Digital Ad Systems Ad Server is an online ad server designed to help businesses manage display, video, and context advertising.

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Amazon DSP logo

Demand-side platform (DSP) for advertising agencies

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Amazon DSP is a demand-side platform which helps organizations automate the purchase and distribution of display, audio, or video advertisements across various online channels. It enables advertisers to organize digital media inventories and manage multiple advertisement and data exchange accounts.

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Magnite logo

Advertisement optimization and supply-side platform

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Magnite is a supply-side platform (SSP) designed to help businesses track advertising inventories, display advertisements on various websites, and track revenue via a unified platform. The platform enables managers to set up policies, run online campaigns, and manage advertisements across multiple channels including CTV, desktop, mobile devices, and more.

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Readpeak logo

DSP Platform specialized in Native Advertising

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Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

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Feathr logo

Digital marketing and display advertising software

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Feathr helps you reach new and existing audiences with ads that bring them to your site to convert. Real-time conversion tracking means you can always check up on how your campaigns are performing and make adjustments as you go.

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Shockingly Easy Advertising

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Easy Small Business Advertising

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AI-enabled platform to optimize ad campaigns

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Blend AI is an AI-powered platform that automates e-commerce ad optimization across Google, Meta, and Microsoft. With no need for deep marketing know-how or costly agencies, it's driving higher ROAS, faster scaling, and cost savings, making it perfect for e-commerce brands seeking smart growth.

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Connexity Shopping Ad Platform logo

Shopping ad optimization platform

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Connexity is a shopping ad platform designed to help businesses view and optimize shopping advertisement campaigns and monitor performance via a unified portal. The solution enables organizations to define goals and budgets to automatically identify and place ads in competitive traffic and receive reports to adjust priorities.

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GO Digital logo

Next-Gen Ad Options for Custom Audiences

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CIENCE GO Digital delivers marketers great ROAS with custom audience creation and hyper-targeted Display, Audio, Video, and Social ad capabilities.

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Aroscop logo
(0)

Win Consumers with Smart Technology

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Aroscop provides brands like you the brand advertising technology platform to identify, understand, and target your consumers in the most cost-effective way.

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