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Marketing Analytics
Page 6

Marketing Analytics Software with Customer Journey Mapping (2026) - Page 6

Last updated: April 2026

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Features

Reporting/Analytics(117)

Performance Metrics(132)

Content Management(41)

Data Import/Export(111)

Dashboard(138)

Customer Journey Mapping

Integrated with

ActiveCampaign(7)

Adobe Analytics(9)

Adobe Commerce(16)

BigCommerce(15)

CallRail(9)

Pricing model

Free(51)

Open Source(4)

Free Trial(92)

One Time License(0)

Subscription(119)

Devices supported

Mac(36)

iPad(18)

Android(21)

Linux(35)

Web-based(145)

iPhone(20)

Windows(42)

Organization types

Small Business(134)

Non Profit(45)

Large Enterprises(134)

Public Administrations(27)

Freelancers(61)

Mid Size Business(132)

User rating

All Reviews

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145 software options

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Sponsored

Heeet

5.0

(1)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Cloud-based sales engagement platform

Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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DataLayer Guard

5.0

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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Web-based data layer monitoring tool

DataLayer Guard by Code Cube is a cloud-based solution for real-time monitoring of the complete data tracking process.

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Intelligent Engagement Platform

4.0

(1)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Customer engagement and experience software

NGDATA offers an intelligent engagement platform that builds rich customer data profiles to create truly personalized customer experiences with in-built real-time interaction management.

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Agency Reporter

4.0

(1)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Fast. Easy. Beautiful. Attribution Reporting.

Agency Reporter clearly shows the marketing impact marketing agency delivers to clients and is quick to deploy and demonstrate clear ROI on marketing services.

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Mapp Marketing Cloud

3.0

(1)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Data handled. Engagement automated. Marketers liberated.

Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

Read more about Mapp Marketing Cloud

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mailspice analytics

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Email marketing & newsletter analytics add-on

Mailspice is an email marketing & newsletter analytics solution for all email services that provides advanced insights into all email campaigns

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Beckon

(0)

Marketing intelligence, analytics, reporting, and dashboards

Beckon is an omnichannel marketing analytics and reporting platform offering performance scorecards, custom KPI comparisons, real-time dashboards, and more

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Leadtosale

(0)

All-in-one conversion tracking software

Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics.

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TV & Radio Attribution

(0)

Algorithmic TV & Radio attribution for marketing teams

TV & Radio Attribution by Quality Analytics measures ad performance for offline campaigns and provides detailed visualizations. It can integrate with Google Analytics and simultaneously measure multiple campaigns. Marketing teams can attribute past campaigns and plan for future media schedules.

Read more about TV & Radio Attribution

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Market360

(0)

Marketplace optimization tool

Market360 is a marketplace optimization tool designed to help brands, manufacturers, and retailers grow their sales revenue across the digital shelf by providing in-depth analytics for every stage of the buyer journey with personalized optimization insights.

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XCAMPAIGN

(0)

Industry-independent solution for email marketing.

XCAMPAIGN is an email marketing solution designed to support companies wishing to acquire new customers and/or maintain existing customers. Various functions for analysis, dispatch, and addressing target groups are available for this purpose.

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Maestra

(0)

All-in-one personalization platform for DTC brands

Maestra is an all-in-one personalization platform for DTC brands. It offers white-glove service for each client and combines a real-time CDP, advanced segmentation, complex omnichannel flows, site and app personalizaion, AI-powered recommendation engine, loyalty and referral programs, and analytics.

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Skro

(0)

Ad tracking & conversion attribution platform

Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies.

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Lifesight

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AI-powered data activation & marketing measurements platform

Lifesight is AI-powered data activation & marketing measurements platform designed to help marketers drive sustainable growth in the privacy-first era with.

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Zoho Thrive

(0)

Loyalty platform for customer retention

Zoho Thrive is a performance-driven marketing platform that helps businesses attract, retain, and grow their customer base. It supports industries from e-commerce to SaaS with tools to build and manage loyalty programs. With personalized rewards and engagement activities, businesses can strengthen r

Read more about Zoho Thrive

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EngagePackage

(0)

Customer engagement software

EngagePackage is a customer engagement software designed to help businesses in the retail, food and beverage, and other sectors collect customer data to create engagement strategies. Administrators can analyze key customer-centric key performance indicators (KPIs), demographic data, and behavioral segmentations using a unified interface.

Read more about EngagePackage

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Orphex

(0)

Digital Intelligence for Multi-Channel Success

Orphex is a sophisticated digital marketing and user behavior analytics platform. It streamlines complex data into actionable insights and connects with multiple advertising and analytics platforms to enhance marketing efficiency and campaign optimization.

Read more about Orphex

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Skro

(0)

Ad tracking & conversion attribution platform

Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies.

Read more about Skro

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Qnvert

(0)

Cloud-based customer engagement solution

Qnvert omnichannel customer engagement platform is an advanced solution that helps businesses integrate and engage with customers across all touchpoints. This comprehensive platform offers features like marketing automation, sales analytics, and multi-channel communication tools to deliver an exceptional brand experience and improve customer satisfaction.

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Fuse

(0)

AI-enabled data strategy platform for marketers

Fuse Data Strategy is Your AI Chief Marketing Officer, purpose-built for marketing teams and agencies drowning in data complexity.

Read more about Fuse

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