Beckon Pricing, Features, Reviews & Comparison of Alternatives

Beckon

Marketing intelligence, analytics, reporting, and dashboards

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Beckon overview

What is Beckon?

Beckon is a multi-channel marketing analytics, reporting and dashboard platform which enables users to aggregate, visualize, and compare data from multiple different sources including ad servers, email, marketing automation, mobile, SEM, social media, video, web, and more.

Beckon enables users to create performance scorecards, which can be customized through a drag-and-drop editor, to present KPIs and marketing metrics within a framework of clients’ business and brand objectives. Scorecard templates can be setup and used to view all data with a consistent perspective, allowing direct comparison of performance between brands, regions, and campaigns. An unlimited number of scorecard drafts and layouts can be created, and shared with other users once they are finalized. Trends are automatically calculated and continuously updated, with scorecard visualizations automatically reflecting all changes to source data.

Beckon’s ad hoc reporting capabilities allow users to compare data for past and current performance across any timeframe, and any combination of metrics or KPIs. Multiple data visualizations and chart types are included, and users can view all possible visualizations for a particular question to select the most appropriate. These charts can then be added into new or pre-existing reports and dashboards.

Beckon includes out-of-the-box spend and ROI dashboards for brands, campaigns, channels, product lines, and more, which users can customize through a drag-and-drop interface, with the ability to embed videos, images, and social widgets, and incorporate text blocks to highlight key points and add comments. All charts are labelled with the business questions they answer, with rankings of comparative cost-effectiveness between strategies, channels, agencies, regions, and more. Customized dashboards can be turned into templates to apply the same filters to all data, allowing a consistent perspective across campaigns, and exported as PDFs or PowerPoints with all additions or comments attached.
www.beckon.com

Pricing

Pricing options
Subscription
Value for money
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Devices

Business size

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Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English
Beckon screenshot: Users can create marketing scorecards in Beckon and use these to judge and compare the performance of different campaigns[Beckon] Find Your Strength in NumbersBeckon screenshot: Beckon enables users to analyze and visualize the performance of their marketing campaignsBeckon screenshot: Beckon's chart builder enables users to compare metrics with multiple different charts and visualizationsBeckon screenshot: Beckon allows users to create and customize dashboard reports, with the ability to add in videos, images, widgets, and text alongside dataBeckon screenshot: Users can select the most appropriate chart to answer their business questionsBeckon screenshot: Beckon can be used to compare the performance of multiple marketing campaigns, brands, or productsBeckon screenshot: Beckon allows users to select the region and timeframe to be viewed within scorecardsBeckon screenshot: Metrics are colored red or green in Beckon's scorecards based on actual performance compared to plannedBeckon screenshot: Data can be imported into Beckon from multiple different sources, and is continuously updated

Beckon reviews

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Beckon pricing

Pricing options
Subscription
View Pricing Plans

Pricing information is available on inquiry.

Beckon features

Activity Dashboard
Campaign Analysis
Customizable Templates
Data Import/Export
Drag & Drop Interface

API (590 other apps)
Automatic Notifications (230 other apps)
Campaign Management (393 other apps)
Campaign Segmentation (222 other apps)
Content Management (297 other apps)
Customizable Branding (307 other apps)
Email Marketing Management (216 other apps)
Engagement Analytics (284 other apps)
Monitoring (263 other apps)
Multi-Channel Marketing (257 other apps)
Real Time Analytics (262 other apps)
Reporting & Statistics (392 other apps)
Social Media Integration (335 other apps)
Template Management (215 other apps)
Third Party Integration (391 other apps)

Videos and tutorials

Additional information for Beckon

Key features of Beckon

  • Customizable scorecards
  • Planned vs actual performance
  • Multiple timeframes
  • Aggregate KPIs
  • KPI comparisons
  • Data gap identification
  • Custom formula creation
  • Data archive
  • Historical spend and performance data
  • Ad hoc reporting
  • Overdue data reminders
  • Template creation
  • Import data via email
  • Data visualizations
  • Multi-channel data integrations
  • Continuous scorecard updates
  • Real-time dashboard updates
  • Spend and ROI analysis
  • Performance tracking
  • Trend visualization
  • Customizable dashboards
  • Data export
  • Drag-and-drop interface
  • Omnichannel scorecards
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Benefits

Integrate multiple data sources, including data from Excel, .csv, PowerPoint, PDF, API, and more, and import data and files and performance data into Beckon by email.

Scorecard templates can be set up and used to view and compare all brands and campaigns consistently, with users able to customize the scorecard setup through a drag-and-drop interface.

Data is updated continuously, with scorecards automatically updating to reflect changes.

Drag-and-drop dashboard customization allow users to compare various data sets with a consistent perspective, using data filters and embedded images, widgets, text blocks, and more.

Users can compare combinations of KPIs with ad-hoc reporting, with the ability to compare current performance with past performance over variable timeframes.