What is Beckon?Beckon is a multi-channel marketing analytics, reporting and dashboard platform which enables users to aggregate, visualize, and compare data from multiple different sources including ad servers, email, marketing automation, mobile, SEM, social media, video, web, and more.
Beckon enables users to create performance scorecards, which can be customized through a drag-and-drop editor, to present KPIs and marketing metrics within a framework of clients’ business and brand objectives. Scorecard templates can be setup and used to view all data with a consistent perspective, allowing direct comparison of performance between brands, regions, and campaigns. An unlimited number of scorecard drafts and layouts can be created, and shared with other users once they are finalized. Trends are automatically calculated and continuously updated, with scorecard visualizations automatically reflecting all changes to source data.
Beckon’s ad hoc reporting capabilities allow users to compare data for past and current performance across any timeframe, and any combination of metrics or KPIs. Multiple data visualizations and chart types are included, and users can view all possible visualizations for a particular question to select the most appropriate. These charts can then be added into new or pre-existing reports and dashboards.
Beckon includes out-of-the-box spend and ROI dashboards for brands, campaigns, channels, product lines, and more, which users can customize through a drag-and-drop interface, with the ability to embed videos, images, and social widgets, and incorporate text blocks to highlight key points and add comments. All charts are labelled with the business questions they answer, with rankings of comparative cost-effectiveness between strategies, channels, agencies, regions, and more. Customized dashboards can be turned into templates to apply the same filters to all data, allowing a consistent perspective across campaigns, and exported as PDFs or PowerPoints with all additions or comments attached.
Software by Beckon, Inc.www.beckon.com