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Top Rated Marketing Analytics Software with Customer journey mapping - Page 5

Last updated: August 2026

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153 software options

CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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Basis Technologies logo

Transform data silos into revenue growth

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QuanticMind is the industry’s first unified system of record that ties together all of a brand's marketing data. Our breakthrough machine learning technology, including campaign optimization, predictive analytics, and full-funnel reporting, allows brands to engage through the entire customer journey

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Funnelytics logo

Ditch the spreadsheets. Get the right answer faster.

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Ditch the graphs and spreadsheets and get the right answer faster. When you know what to optimize, you can scale with confidence. Funnelytics Performance helps you do that.

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QuanticFy logo

The real performance of every marketing investments

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Quanticfy is the first marketing attribution solution to recognize each user before the first purchase on sites and thus, give the real figures/ROAS of every marketing investment.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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Access real-time dashboards and detailed reports to track campaign performance, audience behavior, and ROI. Make informed decisions with insights that show what’s working and where to optimize.

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Lumen by Talkwalker logo

A social listening, analytics & influencer management tool

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Lumen by Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Oktopost logo

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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Solitics logo

Personalised, real-time journeys for fintech and iGaming.

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Solitics is an AI-powered engagement platform for iGaming, trading, fintech and banking. Launch real-time, hyper-personalised journeys using all your data. Respond to user behaviour in 1.8 seconds. Go live in 45 days. One platform. Full control. Real-time results.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Profitero+ logo

Accelerate your eCommerce sales

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Profitero+ is an actionable eCommerce insights platform to power sales.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Datorama logo

AI-enabled marketing analytics & data visualization software

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Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

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data.ai Intelligence logo

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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Comscore logo

Advertising lifecycle management for marketers & media firms

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comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based on visitor trends and search engine results. comScore lets you identify your digital audiences in depth and enables you to drill down on vital traffic data and in turn segment your audiences for retargeting content campaigns.

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BlueConic logo

Customer growth platform powered by real-time AI decisioning

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BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention.

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Sailthru logo

Marketing automation for media & publishing and retail.

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Sailthru by Zeta is a marketing automation software and multi-channel personalization tool that serves media and retail brands. The software allows you to personalize customer experiences on every channel, including email, website, and mobile.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Locate and rank the campaigns and channels that have the highest lifetime value, so you can stop wasting time and money on under performers.

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Adobe Analytics logo

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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Percolate logo

Leading Marketing Orchestration Platform for the Enterprise

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Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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SEO Tester Online logo

Web-based lead management and SEO optimization software

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SEO Tester Online is an online-based search engine optimization tool that enables marketing experts to optimize customer engagement. Key attributes include SEO and web marketing, lead generation, keyword customization, SEO reporting, competitor analysis, position tracking, and content management.

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