Mailspice is an email analytics add-on tool for online-marketers, agencies, and developers within small, medium and large enterprises. The platform provides users with e-mail tracking, analysis, and reporting for detailed insights into email campaigns and newsletters. Users can get real-time statistics on engagement and activity, clicks, heatmaps, geolocation, and time zone data.
Mailspice enables users and organizations to track engagement and activity to monitor if emails had actually been opened or immediately deleted, as well as find out if readers read through the emails or just quickly glanced over them. Users can strategically target email recipients based on their time zone and location to target appropriate markets using the platform's geo-location and time features. Click-through tracking and heatmaps provide data on the links that were clicked on the most, with visual representations that display “hot spots” for where readers spent the most time, and “cold spots,” for areas the readers ignored.
The solution works with every email service provider (ESP) by inserting a unique Mailspice code into any email template. Reporting and exporting features allow users to export tracking and analytics data to spreadsheet applications such as Excel, and generate PDF reports. Users are able to store and post-process all email activity on-premise, and integrate Mailspice analytics into their in-house CRM, data warehouse, or big data solution.
Software by mailspicemailspice.com