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CRO vs Elite EXTRA Comparison (2026)

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Curri

4.8

OptimoRoute

4.6

Good recommendations?

CRO

Elite EXTRA

Overview

CRO Software is a cloud-based transportation dispatch solution which helps small to large enterprises manage routing, invoicing, recycling, asset tracking, & industrial waste. The solution provides centralized access to customers, drivers, dispatchers & management via an interactive dashboard.

Deliver faster, smarter, and more efficiently with Elite EXTRA. Our platform optimizes routing and dispatch, connects you to nationwide 3PL fleets, and automates returns for a seamless customer experience. Cut costs, boost speed, and delight customers with every delivery.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.3

Value for money

Ease of use

Features

Customer support

75%

would recommend this app

4.7

388

273

105

Value for money

Ease of use

Features

Customer support

82%

would recommend this app

Pros

“We have been using CRO for more than 10 years and it transformed our trucking operation from a clumsy, paper based system to a cloud based, immediate response system with drivers receiving immediate, accurate information. ”

Terry M.

Owner

“My favorite thing is, if I ever have a question, I just email them and they get right back to me and either send screen shots how to do it, or they are willing to set up a call and walk me through it.”

Kati L.

Logistics and Operations Coordinator

“Sometimes there isn't a specific report I need, but if you reach out and submit a request, they are willing to work with you, and it may be on their next update.”

Kati L.

Logistics and Operations Coordinator

Pros

“Route optimization, automatically sending each order to billing upon delivery (integrated with our ERP system, Epicor Eclipse), attaching photos to each order in Eclipse is also great”

Jerret H.

Warehouse Manager

“The visual workload view allows us to quickly understand delivery volume and status, which improves planning and decision‑making.”

William A.

Erp Specialist

“I really like that Elite delivers our parts overnight, it helps keep our cars moving through the production, and reduces daytime delays from traffic, etc.”

Jamie H.

Parts Manager

Cons

“From time to time, random jobs will not pop up in our billing queue (I think we are doing something off or wrong though lol).”

Kayla C.

Office Manager and Portable Sanitation Manager

“interface is sometimes difficult to use when entering bin numbers”

Terry M.

Owner

“It is also a monthly occurrence that when they make changes or fix something it breaks something else. and we as customers are left to figure it out”

Tim P.

Owner

Cons

“Sometimes I'm not able to change an order to COD when needed, which means I have to make adjustments on my deposit form or create a fake order to validate a check.”

Lisa P.

Administrator

“One drawback of elite extra is that the sometimes the orders in our business system do not populate in the site because the API has issues sometimes.”

Connor J.

Sales - Customer Experience

“It is a service issue, rather then Elite Extra issue. But in the rural areas where there is bad service, my drivers proof of deliver photos do not upload.”

Dusty B.

Director of Personnel