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OptimoRoute vs CRO Comparison (2026)

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OptimoRoute

CRO

Overview

OptimoRoute helps route planning businesses provide stand-out service. The cloud-based software plans and optimizes routes in seconds. Save time and free up resources to grow your business. Get started with a 30-day free trial and scalable Starter, Business, and Enterprise pricing.

CRO Software is a cloud-based transportation dispatch solution which helps small to large enterprises manage routing, invoicing, recycling, asset tracking, & industrial waste. The solution provides centralized access to customers, drivers, dispatchers & management via an interactive dashboard.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

35.1

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

268

186

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

4.3

Value for money

Ease of use

Features

Customer support

75%

would recommend this app

Pros

“Security is also important for us because we handle customer names, addresses, phone numbers, and delivery details, so we expect route planning software to treat that information seriously.”

Matej R.

Owner

“We use it for our local fruit webshop deliveries, where we have many customer addresses, different delivery areas, and limited delivery capacity.”

Matej R.

Owner

“Customer notifications, route tracking, and delivery monitoring are also very useful because customers have better information and we have a clearer overview of what is happening in the field”

Matej R.

Owner

Pros

“We have been using CRO for more than 10 years and it transformed our trucking operation from a clumsy, paper based system to a cloud based, immediate response system with drivers receiving immediate, accurate information. ”

Terry M.

Owner

“My favorite thing is, if I ever have a question, I just email them and they get right back to me and either send screen shots how to do it, or they are willing to set up a call and walk me through it.”

Kati L.

Logistics and Operations Coordinator

“Sometimes there isn't a specific report I need, but if you reach out and submit a request, they are willing to work with you, and it may be on their next update.”

Kati L.

Logistics and Operations Coordinator

Cons

“Without a computer it's nearly impossible to edit or change your routes, the mobile desktop version doesn't work and these changes can't be made from the app.”

DJ T.

owner operator

“The pricing can be a bit expensive for smaller businesses, and it took some time to learn all the features when we first started using it.”

Tajinder S.

director

“There are instances where we need to run additional drivers on certain days and the system currently does not support to add ad-hoc drivers, you need to purchase min. a full month of membership for the same.”

Nikita M.

Sr. Mgr.

Cons

“From time to time, random jobs will not pop up in our billing queue (I think we are doing something off or wrong though lol).”

Kayla C.

Office Manager and Portable Sanitation Manager

“interface is sometimes difficult to use when entering bin numbers”

Terry M.

Owner

“It is also a monthly occurrence that when they make changes or fix something it breaks something else. and we as customers are left to figure it out”

Tim P.

Owner