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Craft.io vs Aha! Comparison (2026)
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Good recommendations?
Overview
Craft.io is an end-to-end product management platform that helps product pros make smart decisions, align teams around a shared strategy, and present customized roadmap views for each situation. Its unique Guru layer includes best practices to help boost PMs’ skills and create uniform processes.
Aha! Roadmaps is the complete product management solution. Define OKRs to establish what you want to accomplish and how you will measure progress. Then build visual plans to show how you will deliver against your objectives. Create a dashboard so you can track progress and communicate updates.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
32
5
4
3
2
1
16
14
2
0
0
- Value for money
- Ease of use
- Features
- Customer support
74%
would recommend this app4.7
566
5
4
3
2
1
432
109
23
2
0
- Value for money
- Ease of use
- Features
- Customer support
88%
would recommend this appPros
“Using the card view, you can add visuals to tales so that everyone can see what's happening on in real time.”
JM
Jessica M.
IT Manager
“The developer needs to focus on fixing the bugs to improve overall usability.”
Nico H.
Web Developer
Pros
“I have used it for about a year to manage projects with customers and internal teams, and it has helped me keep different client priorities organized, connect feedback and strategy to roadmap items, manage releases, and report on progress.”
Jerrid C.
CEO
“From a security and governance perspective, features like role-based access control, SSO integration, audits, and reporting are important for working with different clients and keeping access organized appropriately.”
Jerrid C.
CEO
“I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration.”
FY
Faizan Y.
Product Manager
Cons
“It can be difficult to navigate, requiring more effort than necessary to discover goods that have not been correctly labeled.”
JM
Jessica M.
IT Manager
Cons
“There's also the fact that users can share a view with unauthenticated users without realising they are doing that, with all the security concerns that brings.”
DG
Dominic G.
Product Lead
“Portal visibility restrictions behind the Ideas Advanced paywall stops the tool being considered valuable by our clients.”
DG
Dominic G.
Product Lead
“The biggest drawback is the learning curve.”
Jerrid C.
CEO
- Vendor responds to reviews
- Last review3 years ago
- Vendor responds to reviews
- Last review23 days ago
Key features
- Total features104
- @mentions
- AI Copilot
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad hoc Reporting
- Agile Methodologies
- Alerts/Notifications
- Analytics
- Annotations
- Application Development
- Application Management
- Approval Process Control
- Approval Workflow
- Archiving & Retention
- Assessment Management
- Assignment Management
- Authentication
- Backend Logic Creation
- Backlog Management
- Bar Chart
- Brainstorming
- Budget Management
- Budgeting/Forecasting
- Business Plan Templates
- Business Process Automation
- Business Process Control
- Calendar Management
- Capacity Management
- Catalog Management
- Categorization/Grouping
- Change Management
- Charting
- Chat/Messaging
- Client Portal
- Collaboration Tools
- Color Codes/Icons
- Commenting/Notes
- Communication Management
- Component Library
- Configurable Workflow
- Content Design Tools
- Content Library
- Content Management
- Context Awareness
- Contextual Guidance
- Conversational App Iteration
- Cost Tracking
- Crowdsourcing
- Customer Journey Mapping
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customizable User Interface
- Dashboard
- Dashboard Creation
- Data & API Integration
- Data Import/Export
- Data Security
- Data Visualization
- Database Support
- Deadline Management
- Decision Support
- Deliverables Management
- Dependency Tracking
- Deployment Management
- Design Customization
- Design Management
- Design Templates
- Diagramming
- Digital Canvas
- Discussions/Forums
- Document Capture
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drag & Drop Editor
- Due Date Tracking
- Email Management
- Engagement Tracking
- Evaluation Management
- Feedback Communication
- Feedback Management
- File Management
- File Sharing
- Financial Modeling
- Financial Templates
- For Developers
- For Small Businesses
- Forms Automation
- Full Text Search
- Full-Stack Output
- Gamification
- Gantt/Timeline View
- Generative AI
- Goal Management
- Goal Setting/Tracking
- Graphical User Interface
- Graphical Workflow Editor
- Guest Access
- Idea Development
- Idea Management
- Idea Ranking
- Ideation
- Innovation Management
- Interactive Elements
- Issue Management
- Iteration Management
- KPI Monitoring
- Kanban Board
- Knowledge Base Management
- Knowledge Management
- Lifecycle Management
- Meeting Management
- Meeting Notes
- Milestone Tracking
- Mind Maps
- Mobile Access
- Mockup Creation
- Modeling & Simulation
- Multi-Department/Project
- Multi-Device Support
- Multi-board
- Multiple Projects
- Natural Language Interaction
- Negative Feedback Management
- No-Code
- Notes Management
- Out-of-the-Box Functionality
- Performance Metrics
- Pitch Presentation
- Planning Tools
- Polls/Voting
- Portfolio Management
- Predictive Analytics
- Presentation Tools
- Prioritization
- Process Change Tracking
- Process Modeling & Designing
- Product Data Management
- Product Lifecycle Management
- Product Roadmapping
- Progress Reports
- Progress Tracking
- Project Management
- Project Planning
- Project Planning/Scheduling
- Project Scheduling
- Project Templates
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Prompt Understanding
- Prompt-to-App Generation
- Prototype Creation
- Ratings/Reviews
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Release Management
- Release Planning
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reporting/Project Tracking
- Request Management
- Requirements Management
- Requirements Review
- Resource Allocation & Planning
- Resource Management
- Retrospectives Management
- Roadmapping
- Role-Based Permissions
- SSL Security
- Search/Filter
- Single Sign On
- Sprint Planning
- Stakeholder Defined Attributes
- Status Tracking
- Strategic Planning
- Supports Scrum
- Surveys & Feedback
- Tagging
- Task Management
- Task Planning
- Task Progress Tracking
- Task Scheduling
- Template Management
- Third-Party Integrations
- Time Tracking
- Timeline Management
- To-Do List
- Traceability
- Trend Analysis
- Version Control
- Visual Analytics
- Visual Workflow Management
- Visualization
- Workflow Management
- Total features180
- @mentions
- AI Copilot
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad hoc Reporting
- Agile Methodologies
- Alerts/Notifications
- Analytics
- Annotations
- Application Development
- Application Management
- Approval Process Control
- Approval Workflow
- Archiving & Retention
- Assessment Management
- Assignment Management
- Authentication
- Backend Logic Creation
- Backlog Management
- Bar Chart
- Brainstorming
- Budget Management
- Budgeting/Forecasting
- Business Plan Templates
- Business Process Automation
- Business Process Control
- Calendar Management
- Capacity Management
- Catalog Management
- Categorization/Grouping
- Change Management
- Charting
- Chat/Messaging
- Client Portal
- Collaboration Tools
- Color Codes/Icons
- Commenting/Notes
- Communication Management
- Component Library
- Configurable Workflow
- Content Design Tools
- Content Library
- Content Management
- Context Awareness
- Contextual Guidance
- Conversational App Iteration
- Cost Tracking
- Crowdsourcing
- Customer Journey Mapping
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customizable User Interface
- Dashboard
- Dashboard Creation
- Data & API Integration
- Data Import/Export
- Data Security
- Data Visualization
- Database Support
- Deadline Management
- Decision Support
- Deliverables Management
- Dependency Tracking
- Deployment Management
- Design Customization
- Design Management
- Design Templates
- Diagramming
- Digital Canvas
- Discussions/Forums
- Document Capture
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drag & Drop Editor
- Due Date Tracking
- Email Management
- Engagement Tracking
- Evaluation Management
- Feedback Communication
- Feedback Management
- File Management
- File Sharing
- Financial Modeling
- Financial Templates
- For Developers
- For Small Businesses
- Forms Automation
- Full Text Search
- Full-Stack Output
- Gamification
- Gantt/Timeline View
- Generative AI
- Goal Management
- Goal Setting/Tracking
- Graphical User Interface
- Graphical Workflow Editor
- Guest Access
- Idea Development
- Idea Management
- Idea Ranking
- Ideation
- Innovation Management
- Interactive Elements
- Issue Management
- Iteration Management
- KPI Monitoring
- Kanban Board
- Knowledge Base Management
- Knowledge Management
- Lifecycle Management
- Meeting Management
- Meeting Notes
- Milestone Tracking
- Mind Maps
- Mobile Access
- Mockup Creation
- Modeling & Simulation
- Multi-Department/Project
- Multi-Device Support
- Multi-board
- Multiple Projects
- Natural Language Interaction
- Negative Feedback Management
- No-Code
- Notes Management
- Out-of-the-Box Functionality
- Performance Metrics
- Pitch Presentation
- Planning Tools
- Polls/Voting
- Portfolio Management
- Predictive Analytics
- Presentation Tools
- Prioritization
- Process Change Tracking
- Process Modeling & Designing
- Product Data Management
- Product Lifecycle Management
- Product Roadmapping
- Progress Reports
- Progress Tracking
- Project Management
- Project Planning
- Project Planning/Scheduling
- Project Scheduling
- Project Templates
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Prompt Understanding
- Prompt-to-App Generation
- Prototype Creation
- Ratings/Reviews
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Release Management
- Release Planning
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reporting/Project Tracking
- Request Management
- Requirements Management
- Requirements Review
- Resource Allocation & Planning
- Resource Management
- Retrospectives Management
- Roadmapping
- Role-Based Permissions
- SSL Security
- Search/Filter
- Single Sign On
- Sprint Planning
- Stakeholder Defined Attributes
- Status Tracking
- Strategic Planning
- Supports Scrum
- Surveys & Feedback
- Tagging
- Task Management
- Task Planning
- Task Progress Tracking
- Task Scheduling
- Template Management
- Third-Party Integrations
- Time Tracking
- Timeline Management
- To-Do List
- Traceability
- Trend Analysis
- Version Control
- Visual Analytics
- Visual Workflow Management
- Visualization
- Workflow Management
Integrations
- Total integrations24
- Adobe XD
- Asana
- Axure
- Azure DevOps
- Azure DevOps Server
- Bitbucket
- Box
- Bugzilla
- CircleCI
- Confluence
- Dropbox
- Figma
- FogBugz
- GitHub
- GitLab
- Google Analytics 360
- Google Calendar
- Google Workspace
- IBM Targetprocess
- Jira
- Lucidchart
- Microsoft Azure
- Microsoft Entra ID
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Microsoft Word
- Miro
- Okta
- OneLogin
- Ping Identity
- Rally
- Redmine
- Salesforce Platform
- Salesforce Sales Cloud
- ServiceNow DevOps
- Sketch
- Slack
- Smartsheet
- Trello
- ValueOps
- Zapier
- Zendesk Suite
- Total integrations34
- Adobe XD
- Asana
- Axure
- Azure DevOps
- Azure DevOps Server
- Bitbucket
- Box
- Bugzilla
- CircleCI
- Confluence
- Dropbox
- Figma
- FogBugz
- GitHub
- GitLab
- Google Analytics 360
- Google Calendar
- Google Workspace
- IBM Targetprocess
- Jira
- Lucidchart
- Microsoft Azure
- Microsoft Entra ID
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Microsoft Word
- Miro
- Okta
- OneLogin
- Ping Identity
- Rally
- Redmine
- Salesforce Platform
- Salesforce Sales Cloud
- ServiceNow DevOps
- Sketch
- Slack
- Smartsheet
- Trello
- ValueOps
- Zapier
- Zendesk Suite
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