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Aha!

Aha! is the world's #1 product development software.

Last updated: March 2025

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Table of Contents

Aha! - 2025 Pricing, Features, Reviews & Alternatives

What is Aha!?

Aha! is the world's #1 product development software. We help more than 1 million product builders bring their strategy to life. Our suite of tools includes Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop.

Product teams rely on our expertise, guided templates, and training programs via Aha! Academy to be their best. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. Learn more at www.aha.io.

Get everything your product team needs to achieve your best and be happy doing it.

Aha! Roadmaps

Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans.

Aha! Ideas

Aha! Ideas is the comprehensive idea management solution — crowdsource feedback, engage your community, and prioritize what drives revenue.

Aha! Whiteboards

Aha! Whiteboards is the visual space for product innovation — define user flows, create mockups, and collaborate on roadmaps.

Aha! Knowledge

Aha! Knowledge is the AI-powered product information hub — share all of your documents in a central place.

Aha! Develop

Aha! Develop is the agile tool that links strategy to delivery — ensure product and engineering seamlessly work together.

Aha! Academy

Aha! Academy is the best way to learn about product management and Aha! software. Get certified and be recognized as an expert.

Benefits of using Aha!

Streamline your product development process. The Aha! suite of tools provides everything you need to imagine, plan, build, and deliver lovable software — in one centralized place. Each Aha! product provides best-in-class functionality. When multiple products are combined, they form a seamlessly integrated environment, empowering teams to collaborate effectively and deliver the greatest product value.

Create and share product roadmaps
Set brilliant product strategy. Then define exactly what needs to get done and when based on estimated product value. Build visual roadmaps to showcase your plans.

Capture bright ideas
Crowdsource feedback in an ideas portal. Engage your community, analyze trends with AI, and prioritize what drives revenue.

Drive product innovation
Use virtual whiteboards to brainstorm and refine product concepts. Define user flows, create mockups, and collaborate on roadmaps.

Centralize product information
Manage all of your product documents in a central place. Set up internal wikis and create product knowledges to share information with colleagues and customers.

Manage agile development
Connect technical work to the product roadmap, optimize workloads, and streamline reporting. It is ideal for scrum, kanban, and SAFe® organizations.

Starting from

/user

Per year

start trial

book a demo

Aha!’s pros and cons based on 552 verified reviews

To identify what users like and dislike about Aha!, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

To determine these pros and cons insights, we analyzed responses from 552 verified reviews

Comprehensive vision management

100% of reviewers feel positive about Aha!'s vision focus. Users think the product offers excellent tools for defining and tracking product strategy, vision, and mission. They appreciate the ability to link vision directly to product enhancements, ensuring alignment with the product roadmap. Reviewers also value the platform's transparency and visibility, which helps in organizing product planning and providing a clear view for different audiences. Some users report that Aha! consolidates various views of their business into one platform, making it easier to focus on important items without getting overwhelmed.

See related user reviews

“The product has great tools for defining your product strategy, vision, mission, and allows you to easily track ideas, features, and plan your releases effectively. ”

Scott Walker

Product Manager II

“We can now link that vision directly to product enhancements included in each release, ensuring that our product moves forward and is properly aligned with our product roadmap.”

Sikia Soller

Product Management - Document Solutions

Outstanding customer support

98% of reviewers feel positive about Aha!'s customer service. Reviewers appreciate the proactive and responsive customer support team, which addresses queries quickly and efficiently. They highlight the team's dedication to customer success and their ability to provide specific solutions. Some users report that customer support interactions are always satisfactory, and they value the helpfulness and friendliness of the support staff. The concierge service and structured feedback collection are also noted as significant benefits, enhancing the overall customer experience.

See related user reviews

“Partnering with the Aha! customer success team, as part of the concierge service, we have increased the efficiency of our marketing processes and expanded the transparency of the function and its deliverables out to the wider business - one of our core drivers for success. ”

Aleksei Mihnovits

“I recently got stuck using GitHub 2.0 Integration and customer support worked with me over the holidays to get everything working!”

Matthew Nicely

Math Library Product Manager

High Cost Barrier

49% of reviewers feel negative about Aha!'s value for money/pricing. Users think the seat-based licensing model and per-user pricing make it difficult to fully adopt Aha! as a standard tool. Some reviewers feel the cost is prohibitive for wider adoption within their organizations. Some users report that the high cost can be a barrier to getting more value from the software.

See related user reviews

“Needing to commit to a full year of license costs before adding a new product owner to the system has made some process changes in our shop more difficult than they would have been if the pricing was more dynamic. ”

Thom Hounsell

Manager, Product Management

“The seat-based licensing model prevents us from fully adopting Aha Roadmaps as our standard planning tool.”

Brian Trombley

VP Product Management

Aha!'s key features

Most critical features, based on insights from Aha! users:

Reporting/Project Tracking

4.6

(50)

Product Roadmapping

4.5

(46)

Ideation

4.7

(28)

Requirements Management

4.7

(22)

Strategic Planning

4.8

(14)

Multiple Projects

4.6

(14)

All Aha! features

Features rating:

4.7

(552)

Change Management

(0)

Supports Scrum

5.0

(2)

Third-Party Integrations

4.9

(7)

Status Tracking

4.9

(9)

Dashboard

5.0

(4)

Data Security

4.6

(5)

Dependency Tracking

4.5

(2)

Search/Filter

4.8

(5)

Scorecards

5.0

(3)

Roadmapping

4.8

(5)

Due Date Tracking

4.7

(3)

Reporting & Statistics

4.6

(8)

Goal Setting/Tracking

4.8

(6)

Idea Management

4.7

(51)

Idea Ranking

5.0

(5)

Approval Workflow

4.0

(1)

Lifecycle Management

5.0

(2)

API

4.8

(4)

Project Time Tracking

5.0

(2)

Templates

4.7

(3)

Customizable Fields

5.0

(6)

Project Planning

5.0

(4)

Progress Tracking

4.7

(6)

Activity Dashboard

5.0

(3)

Prioritization

4.6

(67)

Project Planning/Scheduling

4.7

(41)

Client Portal

4.5

(21)

Agile Methodologies

4.5

(15)

Milestone Tracking

4.5

(31)

Portfolio Management

4.5

(12)

Release Planning

4.3

(25)

Reporting/Analytics

4.5

(57)

Task Scheduling

4.6

(8)

Data Import/Export

4.7

(6)

Product Data Management

5.0

(3)

Visualization

4.5

(17)

Task Progress Tracking

4.4

(22)

Drag & Drop

4.4

(17)

Collaboration Tools

4.5

(79)

Task Management

4.5

(67)

Project Tracking

4.8

(6)

Alerts/Notifications

4.2

(5)

Issue Management

4.5

(14)

Gantt/Timeline View

4.8

(24)

KPI Monitoring

4.6

(5)

Bar Chart

4.5

(4)

Product Lifecycle Management

4.4

(10)

Brainstorming

4.1

(9)

Workflow Management

4.5

(22)

Color Codes/Icons

4.8

(5)

Communication Management

3.0

(3)

Budgeting/Forecasting

4.5

(4)

Traditional Methodologies

4.5

(6)

Customer Journey Mapping

5.0

(2)

Visual Workflow Management

5.0

(3)

Traceability

4.5

(2)

Kanban Board

4.5

(17)

Resource Management

4.0

(13)

Project Management

4.3

(3)

Project Scheduling

4.4

(7)

Budget Management

3.8

(11)

File Sharing

4.2

(11)

User Management

(0)

Version Control

(0)

Ratings/Reviews

(0)

Surveys & Feedback

4.0

(2)

Projections

(0)

Predictive Analytics

(0)

Project Workflow

(0)

Tagging

(0)

Presentation Tools

(0)

Visual Analytics

(0)

Wiki

(0)

Project Templates

(0)

Task Planning

(0)

Task Tagging

(0)

Process Change Tracking

(0)

Web-based Deployment

(0)

Whiteboard

5.0

(1)

Progress Reports

(0)

Process Modeling & Designing

5.0

(1)

Team Management

(0)

To-Do List

(0)

Sprint Planning

(0)

Sketching and Annotation Tools

(0)

Single Sign On

(0)

Self Service Portal

(0)

Secure Data Storage

(0)

Scenario Planning

4.5

(2)

Rules-Based Workflow

(0)

Role-Based Permissions

(0)

Retrospectives Management

5.0

(1)

Stakeholder Defined Attributes

(0)

Timeline Management

(0)

Requirements Review

(0)

Request Management

(0)

Time Tracking

4.0

(2)

Step-by-Step Wizard

(0)

Reminders

(0)

Text Editing

(0)

Release Management

(0)

Real-Time Updates

(0)

Real-Time Reporting

(0)

Real-Time Notifications

4.0

(1)

Template Management

(0)

Real-Time Data

(0)

Trend Analysis

(0)

Real-Time Analytics

(0)

Real Time Editing

(0)

Commenting/Notes

5.0

(1)

Configurable Workflow

(0)

Content Library

(0)

Content Management

(0)

Cost Tracking

(0)

Crowdsourcing

(0)

Customizable Branding

(0)

Customizable Dashboard

(0)

Customizable Forms

(0)

Customizable Reports

(0)

Customizable Templates

(0)

Dashboard Creation

(0)

Data Visualization

(0)

Deadline Management

(0)

Decision Support

(0)

Deliverables Management

(0)

Design Management

(0)

Design Templates

(0)

Diagramming

(0)

@mentions

(0)

Access Controls/Permissions

4.3

(4)

Activity Tracking

(0)

Activity/News Feed

(0)

Ad hoc Reporting

(0)

Annotations

(0)

Approval Process Control

(0)

Archiving & Retention

(0)

Assignment Management

(0)

Backlog Management

5.0

(1)

Business Plan Templates

(0)

Business Process Automation

(0)

Business Process Control

(0)

Calendar Management

(0)

Capacity Management

(0)

Catalog Management

(0)

Categorization/Grouping

(0)

Charting

(0)

Chat/Messaging

(0)

Innovation Management

4.0

(1)

Iteration Management

(0)

Knowledge Base Management

(0)

Knowledge Management

(0)

Meeting Management

(0)

Meeting Notes

(0)

Mind Maps

2.3

(3)

Mobile Access

(0)

Modeling & Simulation

5.0

(1)

Multi-board

5.0

(1)

Multi-Department/Project

(0)

Multi-Device Support

(0)

Negative Feedback Management

(0)

No-Code

(0)

Notes Management

(0)

Performance Metrics

(0)

Pitch Presentation

(0)

Planning Tools

(0)

Polls/Voting

(0)

Digital Canvas

(0)

Discussions/Forums

(0)

Document Classification

(0)

Document Management

3.8

(5)

Document Storage

5.0

(1)

Email Management

(0)

Engagement Tracking

(0)

Evaluation Management

(0)

Feedback Management

5.0

(1)

File Management

(0)

Financial Modeling

(0)

Financial Templates

(0)

For Developers

(0)

For Small Businesses

(0)

Forms Automation

(0)

Full Text Search

(0)

Goal Management

(0)

Graphical Workflow Editor

(0)

Guest Access

(0)

Aha! awards

Aha! alternatives

Aha!

4.7

(552)

visit website

Starting from

/user

Per year

Free trial

Free version

Ease of Use

4.4

Features

4.7

Value for Money

4.6

Customer Support

4.8

Asana

4.5

(13.3K)

visit website

Starting from

13.49

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.3

Zoho Sprints

4.5

(275)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.4

Value for Money

4.5

Customer Support

4.4

GanttPRO

4.8

(516)

visit website

Starting from

7.99

Per month

Free trial

Free version

Ease of Use

4.8

Features

4.7

Value for Money

4.7

Customer Support

4.8

Aha! pricing

Starting from

/user

Per year

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

start trial

User opinions about Aha! price and value

Value for money rating:

4.6

Of 39 reviews that provide robust commentary on Aha!'s price and value, 51% mention it in a positive light.

Reviewers appreciate Aha!'s startup pricing model, which helps new businesses justify the cost. Some users say the extensive feature set and stable user experience justify the higher price compared to other tools. They find the customer service and startup rates an added bonus. However, some reviewers feel the cost is prohibitive for wider adoption within their organizations, especially for small teams or when needing additional licenses. Users think the seat-based licensing model and per-user pricing make it difficult to fully adopt Aha! as a standard tool. Some users report that the high cost can be a barrier to getting more value from the software.

Check .

To see what individual users think of Aha!'s cost and value, check out the review excerpts below.

“Aha! is more expensive than some of the other popular product tools out there but the cost is easily justified by their larger feature set that'll save teams time and money, along with providing a stable and consistent user experience. ”

Peggy Haga

Product Manager

“Aha! is a premium product, and comes with a premium price tag. While this is an easy cost/benefit win, the cost of Aha! as a startup may be difficult to justify. Despite this, Aha! does offer a startup plan for new businesses, which turns this Con into a Pro.”

Joshua Fischburg

CEO

“In the long run, the price was no longer justifiable for the few areas we used it for, as pricing is based on the number of users.”

Brie Ruse

Technical Merchant Services

Aha! integrations (61)

Integrations rated by users

We looked through 552 user reviews, to identify which products are mentioned as Aha! integrations, and what is the users perception.

Jira

Integration rating: 4.5 (19)

“The Jira integration is important is that is where our developers live and work. So to be able to manage the product development lifecycle in aha! and then easily push it to jira has been a lifesaver. ”

“Jira integration allows us to automate our requirements and progress back and forth between or product and engineering teams. ”

“All of the work I plan with my team is in JIRA, but I need to be able to present to business users in Aha!”

“Our engineering team uses Jira and integration to Aha was required to facilitate our workflow.”

“Near-real time live sync such that updates made in either system are shared to the other.”

“Perfect two way sync. One of the best tool-to-tool integrations I have ever worked with”

“It shares the work from Product Managers to the Product Owners and development teams.”

“When release is mapped, it allows prioritization of tickets on the JIRA side.”

Chris Buzny

Initiatives Manager

1/8

Azure DevOps Services

Integration rating: 5.0 (4)

“This integration allows me to easily synchronize Aha features with Azure Devops and as development progresses the status will update in Aha automatically giving me an accurate overview of the status of the work. The integration has worked reliably well for me and has been extremely valuable to bridge the gap between product management and development.”

Scott Walker

Product Manager II

Azure DevOps Server

Integration rating: 4.0 (1)

“This integration is a work in progress. We are currently migrating to Dev Ops cloud and will then complete the integration.”

Jeff Boomer

Director Product Management

Zendesk Suite

Integration rating: 1.0 (1)

“The integration was important to streamline tickets from our customers request into PM's workspace but it did work so well.”

Anonymous Reviewer

Head of CS

GitHub

Integration rating: 5.0 (2)

Salesforce Sales Cloud

Integration rating: 3.0 (2)

Confluence

Integration rating: 4.0 (2)

Microsoft Project

Integration rating: 4.0 (1)