Demand Metric Pricing, Features, Reviews & Comparison of Alternatives

Demand Metric

Agile project & calendar management for B2B marketers

4.52/5 (21 reviews)

Demand Metric overview

Demand Metric is an agile project and task management software for B2B marketers within marketing departments, startups, or marketing consultant agencies. The solution offers over 1000 practical tools and templates including pre-built project plans, training courses, and benchmark reports. Users have the ability to filter and view tasks across all projects, as well as toggle between board, calendar, and list views.

Demand Metric’s agile marketing calendar and project management tools enable users to see what their entire team is working on in a centralized location. All projects and tasks are displayed within a single screen which can be viewed and filtered in 3 different ways including the calendar view, where tasks are organized by dates; the table view, which allows users to filter and sort across all projects; and the board view, designed for agile marketing. Users can open and view task cards to assign tasks, schedule work, edit priority, update status, add comments or upload files. Cards can be duplicated to create standardized, repeatable tasks and workflows for the entire marketing department.

Demand Metric’s smart projects are pre-built project plans that provide users with all the important steps needed to build a solid marketing plan. Smart project plans come with integrated training tools and templates to help users create consultant-quality deliverables with all the core marketing functions. Tasks are managed using the smart checklist card tool which lays out best practice processes, and then customizes them for specific environments. Demand Metric provides teams with step-by-step smart projects for a variety of needs including content marketing, customer engagement, mobile marketing, product marketing, SEO planning, social media marketing, and more.

Demand Metric’s library of over 1000 practical marketing tools and templates include playbooks and toolkits for action pans, frameworks, benchmark reports, technology research, assessments, and analytical tools and reports which are all rebrandable and customizable to specific needs.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Canada

Supported languages

Demand Metric screenshot: The calendar shows a color-coded view of all tasks and projects Homepage v1aDemand Metric screenshot: Kanban boards allow users to drag and drop cards across the board as work is completedDemand Metric screenshot: Table/list view displays all projects and allows users to sort by scheduled date, priority, and other quick filtersDemand Metric screenshot: Know where to focus efforts using assessments which help to identify strengths and weaknessesDemand Metric screenshot: Select from a variety of built-in assessments and prioritization tools Demand Metric screenshot: Smart checklists allow users to drag and drop items and assign tasks to users, as well as add tags and upload filesDemand Metric screenshot: Use Demand Metric's professionally designed presentation templates to present plans to peers

Demand Metric reviews

Value for money
Ease of use
Customer support

Easy to use agile project management software for marketers

Used daily for 6-12 months
Reviewed 2018-09-27
Review Source: Capterra

We've used many project and task management tools in our journey to adopt an "Agile" approach to our work but Demand Metric has been the only one that was super simple to use (and for our team to adopt with limited training), but had the capability to roll-up our tasks across all projects on the interfaces we need (board, calendar, list). Since we've started using Demand Metric my team feels much more in control of our department, things don't slip through the cracks, and we produce higher quality work, faster. Overall, I'd say that Demand Metric has been very supportive and available to help us, and their software with its integrated tools, templates, training, checklists and pre-built projects for marketing has had a tremendous impact on the productivity and effectiveness of our marketing team.I like how you can view and filter your tasks across all projects on each of the Kanban Board, Calendar, and Table view. I've used Trello, Jira, Asana, and Basecamp in the past, and I always had to bounce in and out of each project to see what what going on across my whole team; with Demand Metric, I can drill down to the key tasks I need to see in a couple of clicks, and it super easy to use. I also love that it was designed specifically for the needs of Marketers with pre-built project plans, checklist, and thousands of customizable, rebrandable Microsoft Office tools & templates, training courses and other resources that are embedded right into the software.

Read the full review

Victor F. Ornelas

Demand Metric Is My Most Valuable Consulting Resource

Used weekly for 2+ years
Reviewed 2019-02-05
Review Source: Capterra

Demand Metric has enabled me to expand my consulting services with the knowledge and tools that I have utilized. I give this resource my highest recommendation and a membership delivers incomparable value.As an executive Coach and business consultant, my clients have a diversity of marketing and sales development needs. With the resources and tools that are available to me on Demand Metric, I'm able to lead and guide my clients in developing strategies, plans, and programs that are customized to their wants and needs. Additionally, I'm able to continuously expand my knowledge and expertise with the wide variety of webinars and self-paced learning tools that are available to me on Demand Metric. It is my one stop resource for my marketing and sales consulting and coaching initiatives.

Read the full review

Anne Craft

Excellent product

Used other for 1-2 years
Reviewed 2019-01-30
Review Source: Capterra

I have had a good experience with both the products and the service with Demand Metric. We have used the prioritization tool to help us decide which projects we would take on for the year and which would need to wait. This was particularly helpful when we evaluated projects against our strategic plan. In addition, we have used resources for customer experience, product development, and strategic marketing, all of which guided our thinking in new ways or provided a useful tool even if we didn't use the entire framework. The most valuable thing for me in the Demand Metric library are the frameworks. In my job, I wear a lot of hats, and I often am charged to investigate and implement ideas or systems that are new to me. The step by step frameworks give me not only the big picture but break it down into steps that I can implement as I see fit. Because everything is customizable, I can pick and choose what works for my project and my company.

Read the full review



Used weekly for 6-12 months
Reviewed 2019-02-01
Review Source: Capterra

software is getting better. Ease of workflow and notifications between updates on projects is still a work in progress. We have been pleased with recent updates and changes in a short time to meet our needs and look forward to whats to come. Customer service has been incredibly responsive to support our requests or questions.

Read the full review


Extensive collection of necessities

Used weekly for 2+ years
Reviewed 2019-01-29
Review Source: Capterra

While I never have engaged customer service I've always loved my subscription. I've held a subscription for several years on and off with different companies. I would say it's a must buy for any project manager, operations manager, or marketing team. As a project manager, I've used Demand Metric for years. Often I'm tackling unique challenges on new projects and and work types that I'm not experienced with. DM's library of templates has been invaluable as I built out my document library and take on work that is new for me and my organization.

Read the full review

Demand Metric pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free: $0

Pro: $97 per month (billed monthly) or $970 per year (billed annually)

Team: $297 per month (billed monthly)

Demand Metric features

Activity Dashboard
Automatic Notifications
Collaborative Workspace
Project Management
Project Planning
Project Tracking
Task Tracking

API (170 other apps)
Activity Tracking (95 other apps)
Collaboration Tools (130 other apps)
Commenting (96 other apps)
Drag & Drop Interface (106 other apps)
Gantt Charts (94 other apps)
Progress Tracking (99 other apps)
Project Time Tracking (137 other apps)
Task Management (99 other apps)
Third Party Integration (114 other apps)
Timesheets (105 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for Demand Metric

Key features of Demand Metric

  • File sharing
  • Task tagging
  • Alerts/notifications
  • To-do list view
  • Task board view
  • Spreadsheet view
  • Task editing/updating
  • Create subtasks
  • Project/product planning
  • Idea management
  • Agile methodologies
  • Kanban board
  • 350+ resources
  • Playbooks & toolkits
  • Frameworks
  • Reports & how-to guides
  • 800+ Microsoft Office tools & templates
  • Rebrand & customize
  • Marketing calendar
  • Agile project management software
  • Board / calendar / list view
  • Dashboard
  • Pre-built project plans
  • Assessments
  • RFP templates
  • Prioritization
  • 200+ training modules
View All Features


Demand Metric's smart projects integrate the platform's training, tools and templates to help marketing professionals build a solid plan and optimize core marketing processes.

See what teams are working on in one place, and rollup tasks and view/filter across all projects on a board, table/list, and calendar view.

Create standardized, repeatable tasks to add structure to processes and workflows and ensure teams get things get done right, every time.

Build and optimize marketing plans and processes using Demand Metric's step-by-step projects complete with practical tools for a variety of marketing plans.

Demand Metric's resources library of 1,000+ marketing tools and templates can be rebranded and customized to fulfill each organization's needs.