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AppFolio Property Manager vs SimplifyEm Comparison (2026)

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AppFolio Property Manager logo

AppFolio Property Manager

SimplifyEm logo

SimplifyEm

Overview

With features for marketing, reporting, leasing and maintenance, as well as online portals for tenants and owners, AppFolio provides an all-in-one solution for property managers looking to streamline processes and grow.

SimplifyEm is a property management platform for property managers, landlords and real estate investors who want to automate recurring tasks, payments, and more

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

40

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

1.8K

5

4

3

2

1

1.2K

414

116

36

37

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.1

132

5

4

3

2

1

70

34

11

6

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
73%
would recommend this app

Pros

“From listing properties, managing leads, processing applications, signing leases, collecting rent, handling resident communications, submitting and tracking work orders, paying bills, to providing accounting and income reports for owners and vendors”
Verified reviewer profile picture

Ajay P.

President

“The company was guaranteed a 2 hour response time if AppFolio Plus was purchased; the average response time is more like 2 days.”
KL

Kate L.

Bookkeeper

“What I like most about apfolio property manager would be how easy it is to view and make payments and check documents”
MR

Myles R.

Clerk

Pros

“My only exposure to accounting was in high school bookkeeping back in the mid-sixties.”
Verified reviewer profile picture

Bill S.

Managing Member

“What really sealed the deal, beyond the great customer service, price, unlimited training, and quality of the product, was the ability to get my company, tenants, and owners signed up for e-pay in less than five minutes.”
jt

jennifer t.

Owner

“Right from the start, they were charged $3 for using EFT payments and $9.95 for debit card payments.”
CA

Cynthia A.

Owner and Agent

Cons

“Waiting for someone to email you or chat with you so that you can get support is annoying because they don’t get back to you right away.”
JH

Jasmine H.

Property Manager

“Pretty sad that after numerous calls and emails asking for a phone call back to discuss my account, no one call back.”
JV

John V.

Property Manager

“They also don't have a functioning support line, it's just an infinite loop of robots that hangs up on you.”
AM

Arik M.

Business Analyst

Cons

“I couldn't use the function of having tenants electronically sign a lease because the lease that is available is worthless for us.”
CA

Cynthia A.

Owner and Agent

“It typically took 6-10 business days. Unless you are a large company, you can't afford this to happen.”
CA

Cynthia A.

Owner and Agent

“I need other information compiled than what this software offers. ”
CA

Cynthia A.

Owner and Agent

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features123
  • 1099 Preparation
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Module
  • Accounts Payable
  • Accounts Receivable
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Add & Edit Photos
  • Alerts/Notifications
  • Amenity Management
  • Analytics
  • Application Management
  • Asset Lifecycle Management
  • Audit Management
  • Audit Trail
  • Autonomous Task Execution
  • Background Screening
  • Bank Reconciliation
  • Billing & Invoicing
  • Building Announcements
  • CRM
  • Calendar Management
  • Cash Flow Management
  • Certificates of Insurance (COI)
  • Client Portal
  • Client/Property Matching
  • Comment Library
  • Commercial Inspections
  • Commercial Leases
  • Commercial Properties
  • Commercial Property Management
  • Committee Management
  • Communication Management
  • Company Financials
  • Complaint Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Credit Card Processing
  • Credit Check
  • Cross-system Integration
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Deal Management
  • Decision Making
  • Digital Signature
  • Document Management
  • Document Storage
  • Drag & Drop
  • Dues Management
  • Electronic Payments
  • Electronic Signature
  • Email Marketing
  • Email Templates
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Expense Tracking
  • Faculty/Staff Management
  • Fee Collection
  • File Management
  • File Sharing
  • Financial Management
  • Financial Reporting
  • For Commercial Real Estate
  • For Investors & Traders
  • For Property Managers
  • For Real Estate
  • For Residential
  • General Ledger
  • Generative AI
  • Guest Tracking
  • HOA Violation Enforcement
  • Housekeeping Management
  • Income & Balance Sheet
  • Inspection Management
  • Insurance Management
  • Integration with Rental Payment Solution
  • Invoice Management
  • Late Fee Calculation
  • Lead Management
  • Lease Auditing
  • Lease Management
  • Lease Origination
  • Lease Templates
  • Lease Tracking
  • Listing Management
  • Listing Syndication
  • Maintenance Management
  • Maintenance Scheduling
  • Maintenance Service Requests
  • Marketing Management
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Management
  • Mobile Access
  • Mobile App
  • Multi-Location
  • Natural Language Interaction
  • Occupancy Management
  • Online Payments
  • Overdue Payments
  • Owner Portal
  • Parking Management
  • Payment Processing
  • Portfolio Management
  • Proactive Assistance
  • Property Database
  • Property Inspections
  • Property Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Recurring Invoicing
  • Recurring/Subscription Billing
  • Reminders
  • Rent Collection
  • Rent Tracking
  • Rental Applications
  • Repair Estimates
  • Report Summary
  • Reporting & Statistics
  • Reporting/Analytics
  • Residential Inspections
  • Residential Leases
  • Residential Properties
  • Retail Leases
  • Role-Based Permissions
  • SMS Messaging
  • Search/Filter
  • Self Service Portal
  • Service Portals
  • Service Request Management
  • Task Management
  • Task Scheduling
  • Tax Filing
  • Tax Management
  • Template Management
  • Templates
  • Tenant Management
  • Tenant Portal
  • Tenant Screening
  • Tenant Tracking
  • Third-Party Integrations
  • Transaction History
  • Transaction Management
  • Transaction Monitoring
  • Trust Accounting
  • User Management
  • Utility Billing
  • Vacancy Advertising
  • Vacancy Management
  • Vehicle Management
  • Vendor Management
  • Video Support
  • Virtual Tour
  • Visitor Management
  • Web-based Deployment
  • Website Integration
  • Website Management
  • Work Order Management
  • Workflow Management
  • Total features130
  • 1099 Preparation
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Module
  • Accounts Payable
  • Accounts Receivable
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Add & Edit Photos
  • Alerts/Notifications
  • Amenity Management
  • Analytics
  • Application Management
  • Asset Lifecycle Management
  • Audit Management
  • Audit Trail
  • Autonomous Task Execution
  • Background Screening
  • Bank Reconciliation
  • Billing & Invoicing
  • Building Announcements
  • CRM
  • Calendar Management
  • Cash Flow Management
  • Certificates of Insurance (COI)
  • Client Portal
  • Client/Property Matching
  • Comment Library
  • Commercial Inspections
  • Commercial Leases
  • Commercial Properties
  • Commercial Property Management
  • Committee Management
  • Communication Management
  • Company Financials
  • Complaint Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Credit Card Processing
  • Credit Check
  • Cross-system Integration
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Deal Management
  • Decision Making
  • Digital Signature
  • Document Management
  • Document Storage
  • Drag & Drop
  • Dues Management
  • Electronic Payments
  • Electronic Signature
  • Email Marketing
  • Email Templates
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Expense Tracking
  • Faculty/Staff Management
  • Fee Collection
  • File Management
  • File Sharing
  • Financial Management
  • Financial Reporting
  • For Commercial Real Estate
  • For Investors & Traders
  • For Property Managers
  • For Real Estate
  • For Residential
  • General Ledger
  • Generative AI
  • Guest Tracking
  • HOA Violation Enforcement
  • Housekeeping Management
  • Income & Balance Sheet
  • Inspection Management
  • Insurance Management
  • Integration with Rental Payment Solution
  • Invoice Management
  • Late Fee Calculation
  • Lead Management
  • Lease Auditing
  • Lease Management
  • Lease Origination
  • Lease Templates
  • Lease Tracking
  • Listing Management
  • Listing Syndication
  • Maintenance Management
  • Maintenance Scheduling
  • Maintenance Service Requests
  • Marketing Management
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Management
  • Mobile Access
  • Mobile App
  • Multi-Location
  • Natural Language Interaction
  • Occupancy Management
  • Online Payments
  • Overdue Payments
  • Owner Portal
  • Parking Management
  • Payment Processing
  • Portfolio Management
  • Proactive Assistance
  • Property Database
  • Property Inspections
  • Property Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Recurring Invoicing
  • Recurring/Subscription Billing
  • Reminders
  • Rent Collection
  • Rent Tracking
  • Rental Applications
  • Repair Estimates
  • Report Summary
  • Reporting & Statistics
  • Reporting/Analytics
  • Residential Inspections
  • Residential Leases
  • Residential Properties
  • Retail Leases
  • Role-Based Permissions
  • SMS Messaging
  • Search/Filter
  • Self Service Portal
  • Service Portals
  • Service Request Management
  • Task Management
  • Task Scheduling
  • Tax Filing
  • Tax Management
  • Template Management
  • Templates
  • Tenant Management
  • Tenant Portal
  • Tenant Screening
  • Tenant Tracking
  • Third-Party Integrations
  • Transaction History
  • Transaction Management
  • Transaction Monitoring
  • Trust Accounting
  • User Management
  • Utility Billing
  • Vacancy Advertising
  • Vacancy Management
  • Vehicle Management
  • Vendor Management
  • Video Support
  • Virtual Tour
  • Visitor Management
  • Web-based Deployment
  • Website Integration
  • Website Management
  • Work Order Management
  • Workflow Management

Integrations

  • Total integrations20
  • AvidXchange
  • Birdeye
  • Breezeway
  • ButterflyMX
  • Conservice ESG
  • Happy Property
  • Homebase
  • Knock CRM
  • LeadSimple
  • Microsoft Excel
  • NetVendor
  • Opiniion
  • Procore
  • Property Meld
  • QuickBooks Online Advanced
  • RemoteLock
  • Second Nature AI
  • ShowMojo
  • Showdigs
  • Zego
  • Zillow Rental Manager
  • zInspector
  • Total integrations2
  • AvidXchange
  • Birdeye
  • Breezeway
  • ButterflyMX
  • Conservice ESG
  • Happy Property
  • Homebase
  • Knock CRM
  • LeadSimple
  • Microsoft Excel
  • NetVendor
  • Opiniion
  • Procore
  • Property Meld
  • QuickBooks Online Advanced
  • RemoteLock
  • Second Nature AI
  • ShowMojo
  • Showdigs
  • Zego
  • Zillow Rental Manager
  • zInspector

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