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Lofty vs BoomTown Comparison (2026)

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Good recommendations?

Lofty

BoomTown

Overview

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

BoomTown is a cloud-based REAL ESTATE management software which helps residential real estate professionals enhance their online presence and manage all of their offices in one place with a range of features, including lead generation, a predictive CRM system, drip campaigns and bulk text, and more

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

1000

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

3.8

128

Value for money

Ease of use

Features

Customer support

58%

would recommend this app

4.5

239

168

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process.”

Tavarus M.

REALTOR®

“With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet).”

Rachel F.

Loan Officer

“Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently.”

Bob J.

Team Lead

Pros

“Overall, my experience with BoomTown has been positive because it’s a strong, all-in-one platform for managing leads and client communication. While there’s a learning curve, the tools are effective once set up and support long-term growth.”

Jessica G.

Realtor

“It also takes time to customize and fully learn, which can slow things down initially.”

Jessica G.

Realtor

“I liked when they changed so I could update my own pages.”

Shannon G.

Broker

Cons

“I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks.”

Meghan R.

Realtor

“Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types.”

Rolanda R.

Agent

“Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register.”

Luis A.

Agent

Cons

“They charge your credit card arbitrarily and the only way for it to stop is to cancel the card.”

Lorie C.

REALTOR