5 Best Social Selling Platforms for Small Businesses

10 min read
Jul 28, 2021

Are you ready to pivot your sales strategy and make your social media game stronger? Check out these 5 best social selling platforms.

Ashish UpadhyayContent Writer

As the owner of a small business, how do you prepare yourself for the online audience? Do you create a new website? Do you use Facebook, Twitter, and other social media platforms to build visibility? Or do you think online marketplaces are the right place to find potential customers?

John Lawson, CEO of ColderICE Media, says consumers spent $861 billion online with U.S merchants in 2020 alone. Therefore, building an online presence seems like the best bet for your small business.

A recent GetApp survey shows that over 22.2% of small and midsize businesses (SMBs) set up new delivery channels, such as online stores, to maintain or increase sales in 2020, i.e., during the pandemic. Also, 27.9% say their move to online selling is a permanent change. But are online stores enough? Certainly not!

You can't expect customers to flock to your newly created website out of nowhere. What you need is a combination of digital outreach strategies and a customer-centric experience for effective social selling. With growth hacking strategies, you can increase your revenue without burning a pile of cash on marketing and advertising.

What your SMB needs is disruptive social selling, a process in which you target and interact with potential customers on various social media platforms. You engage the online audience with meaningful content and enable them to do business with you.

With a social selling platform, you can optimize and automate sharing targeted content with online consumers, create an engaging online community, and nurture leads to boost revenue.

In this article, we list the five best social selling platforms for your small businesses, based on reviews from real software buyers on GetApp. The products are listed alphabetically. You can read the complete selection methodology at the bottom of the article.

5 best social selling platforms

1. Agorapulse

  • Notable features: Message tracking, comments moderation, ad comment capturing, influencer identification, social listening.

  • Availability: Web-based and iOS and Android apps.

  • Pricing: Starts at $79 per month (annual billing).

Agorapulse is a social media management tool that offers built-in publishing, reporting and monitoring, and team collaboration to help manage the social profile of your business.

The software lets you plan and schedule business content for your social channels. You can track and respond to online messages and comments by existing customers or prospects.

Its social listening feature helps monitor mentions of your brand, products, and competitors, among others. You can pull up reports to check the performance of your social selling strategy. You can also access a shared content calendar to collaborate with your team members.

Managing social media comments in Agorapulse

Managing social media comments in Agorapulse (Source)

Think Agorapulse is the right social selling software for your business? Read user reviews here.

2. DSMN8

  • Notable features: Employee advocacy management, content management, engagement tracking.

  • Availability: Web-based and iOS and Android apps.

  • Pricing: Starts at $599 per month.

DSMN8 is an employee influencer platform and a social selling tool that helps increase your business’ brand visibility using your employee network for marketing.

Its content creation and employee advocacy functions allow your employees to create and share company content across social, messenger, email, and SMS. This helps increase brand awareness and grow your company's social share of voice.

Your employees can share preapproved content that’s ready to be published and build their personal brand through it. Also, your sales team can generate more inbound leads by showcasing product and service offerings across social channels.

Analytics dashboard in DSMN8

Analytics dashboard in DSMN8 (Source)

Think DSMN8 is the right social selling software for your business? Read user reviews here.

3. Seismic

  • Notable features: Content discovery, automated publishing, compliance management, customizable templates.

  • Availability: Web-based and iOS and Android apps.

  • Pricing: Not available publicly; contact the vendor for a quote.

Seismic is a social platform built for sales and marketing teams to discover leads and close more deals online. It helps deliver content directly to your target audience on social media platforms.

The software lets you create a live feed of personalized marketing content for social media platforms. It allows your sales team to reach out to prospects via multiple channels, including SMS, email, and targeted social media ads.

With built-in analytics, you can identify engagement opportunities and analyze your social media performance. The risk mitigation functionality helps monitor potential threats, such as negative comments or accidental financial disclosures, to ensure every content piece complies with brand guidelines.

Analyzing content performance in Seismic

Analyzing content performance in Seismic (Source)

Think Seismic is the right social selling software for your business? Read user reviews here.

4. Social HorsePower

  • Notable features: Advocacy management, gamification, conversion tracking, content management.

  • Availability: Web-based and iOS and Android apps.

  • Pricing: Starts at $375 per month.

Social HorsePower is a social media scheduling tool that focuses on employee advocacy and sales. You can use it to boost your company’s visibility on social media, drive online engagement, and build one-on-one relationships with potential customers.

The software supports employee networking and referrals to help you find the right candidates for vacant positions. It also includes a social media campaign manager feature that allows you to share content on behalf of your team members.

You can access a shared calendar to oversee projects as well as individual tasks assigned to your team members. You can also set up automated scheduling of posts to maintain a smooth content pipeline.

Collaborative content calendar in Social HorsePower

Collaborative content calendar in Social HorsePower (Source)

Think Social HorsePower is the right social selling software for your business? Read user reviews here.

5. StoryChief

  • Notable features: Content optimization, customer segmentation, multiaccount management, automated publishing.

  • Availability: Web-based.

  • Pricing: Starts at $90 per month (annual billing).

StoryChief is a content marketing solution for small businesses. It helps distribute or share content on social media platforms to increase website traffic and generate leads.

The tool’s multichannel publishing feature allows you to share content on multiple social media channels in a single click. It also lets you schedule all upcoming content with the help of a marketing calendar.

The software offers SEO content optimization capabilities to optimize your content’s score for search engines. It also provides real-time data insights to help assess your overall content marketing and social media marketing performance.

Content management dashboard in Storychief

Content management dashboard in Storychief (Source)

Think StoryChief is the right social selling software for your business? Read user reviews here.

How to choose the right social selling platform for your business?

These considerations will help you understand how to make the most of a social selling platform and choose the right one for the business:

  • Assess your needs first. Is it brand awareness, lead acquisition, or website traffic that you wish to increase? Pick a tool that aligns with your goals and meets all your requirements.

  • Check the scheduling and engagement capabilities. Small teams often have to wear many hats, and it’s impossible to be active on social media all the time. An ideal tool will let you schedule posts and interact with your audience right from its dashboard.

  • Check the number of social media networks the software supports. As a small business, you need to focus on platforms that your target audience uses the most. Instead of getting multiple software for various platforms, find a tool that supports all the social media platforms you wish to target.

Common questions to ask while selecting a social selling platform

Choosing a social selling platform is tricky, but it always helps to ask the right questions. Here are some questions you can ask software vendors before finalizing a product:

  • Does the software offer real-time social media activity and trend tracking? Your business needs to be highly responsive on social media. For that, you need a tool that can track customer comments, queries, and page-related activities in real time. Doing so will help you maintain a high response rate, bringing in more leads and increasing brand awareness.

  • Can the software create customized reports? Depending on your business, you may have specific goals and priorities. An ideal tool will give the option to create customizable reports highlighting visibility, engagement, and conversions so you can focus on areas that matter the most.

  • What kind of support does the tool offer? An ideal tool should offer 24/7 customer support through multiple channels, such as email, phone, and live chat. Go with a platform that has a high customer support rating and is known for its service.

Ready to level up your social selling game?

Investing in a social selling platform requires a fair bit of research. The right tool will help you engage with your audience, nurture leads, create opportunities for your sales pipeline, and optimize and scale your social selling effort.

If you want to check out more software options, visit our social selling software category page to learn about more tools that may fit your requirements.

How we rate

To be considered for this article, products had to:

  • Meet our market definition for social selling software: Social selling software helps sales teams engage prospects on social media through pre-approved content, brand and employee advocacy efforts, and timely responses to product-specific questions.

  • Offer the following core features: lead engagement, employee advocacy, social media monitoring.

Software that met the above conditions also needed a minimum of 20 user-submitted reviews and an above-average overall user rating compared to other products in the social selling software category.

  • “Best” free tools had a minimum overall rating of 4.5 out of 5 from reviewers on GetApp at the time of publication (as of July 15, 2021).

About the author

Ashish Upadhyay

Content Writer

Hey there, I’m Ashish. I’m a writer at GetApp. I bring you insights about CRM, accounting, and emerging tech trends. I studied at University of Delhi and have been working as a B2B writer since 2018. Home base: Gurgaon; (1-2) things about me: Love trekking, working out, and recording music. The [1-2] tech trend[s]/innovation[s] I think you should keep an eye on: Is AI gonna steal all our jobs?

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