GetApp’s Integration Leaders in CRM

Software integrations form an indispensable part of the IT strategy of most businesses. Not only do they foster seamless information flow between applications, but they also boost process efficiency, increase data visibility, and consolidate disparate information sources.

When it comes to integration potential, all software solutions aren’t created equal. Some tools are clear winners and can integrate with a variety of solutions, while others integrate with only a handful.

Analyzing products on their integration capabilities can often be challenging or effort-intensive for software users like you. We’ve compiled a report to help you access relevant integration data for the CRM software category.

With this report, we aim to guide you in selecting a CRM software tool that offers maximum integration potential. We analyzed integration data for some of the highest-rated products on the market and compiled our findings into this report. (View the complete selection methodology for these products at the bottom of this page.)

*Analysis accurate as of March 2022

The Integration Leaders grid above showcases products with the highest integration scores based on user reviews on GetApp. (See the complete report methodology at the bottom of this page.)

On the grid, products are arranged in increasing order of their overall ratings (bottom to top) and integration scores (left to right). That means products higher up on the grid have higher overall ratings and products toward the right have higher integration scores. Therefore, products in the top right zone of the grid rank higher in overall ratings as well as integration scores compared to other products on the grid.

It can be challenging to figure out which tools a software product integrates with. Software providers may not explicitly mention this information on their product websites or that information may be buried on a webpage.

In this section, we talk about the specific integration capabilities of GetApp’s Integration Leaders.

We’ve built a matrix that allows you to compare how well our CRM Integration Leaders play with popular apps such as Slack, RingCentral, and Mailchimp. For the sake of comparison simplicity, we’ve divided these apps into three categories: collaboration, call center, and email marketing.

• Collaboration: The table below highlights collaboration tools that integrate with the products featured in our CRM Integration Leaders report. According to our research—based on information gathered from vendor websites and other publicly available sources—Slack, Google Workspace, Intercom, Office 365, and Asana are the collaboration solutions most commonly integrated with CRM software and, therefore, have been used for comparison.

• Call center: The table below highlights popular call center tools that integrate with the products featured in our CRM Integration Leaders report. According to our research—based on information gathered from vendor websites and other publicly available sources—RingCentral, Twilio, CallHippo, JustCall, and 3CX are the call center solutions most commonly integrated with CRM software and, therefore, have been used for comparison.

• Email marketing: The table below highlights popular email marketing tools that integrate with the products featured in our CRM Integration Leaders report. According to our research—based on information gathered from vendor websites and other publicly available sources—Mailchimp, Gmail, Outlook, SendGrid, and Constant Contact are the email marketing solutions most commonly integrated with CRM software and, therefore, have been used for comparison.

*Analysis accurate as of March 2022

Let’s deep dive into the profile of each Integration Leader to better understand their integration scores, what users say about them, the cloud platform they’re hosted on, and more. The products are listed in order of their integration scores, from highest to lowest.

*Analysis accurate as of March 2022

• Integration score: 5.55

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: LeadsBridge, PieSync

User review excerpts

To help you understand how reviewers feel about Less Annoying CRM's integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"The best feature is logging and tracking my prospects through the onboarding cycle and the integration with my gmail account."

"LACRM is super simple to use and it's integration into programs, emails and other websites. I'm already using is smooth and easy. I love that it is completely customizable and the support is fantastic! I can easily keep every contact organized and I love seeing the exact tasks that need to be completed each day. I formerly used Salesforce and although that's a perfect fit for some, LACRM is just as powerful and efficient, yet far more simple."

"LACRM offers an API that has integrated well into our internal system and our website allowing us to automate many daily tasks that would be extremely time consuming if done manually. The user interface is intuitive and user-friendly, reducing training time to a minimum."

*Analysis accurate as of March 2022

• Integration score: 4.73

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Integromat, Zapier, TIBCO,  Pabbly Connect, Integromat, Warkato

User review excerpts

To help you understand how reviewers feel about HubSpot Sales Hub's integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"The integration with Office 365 was pretty easy and it was nice that the tool worked directly inside of outlook."

"Integrates really well with other tools -- most sales software offer a Hubspot integration which makes really easy to try new 3rd party tools to make your sales stack better ."

"It has a great integration with Intercom which is the program that we use to do our customer support and answer customers questions. It allows us to store all of our customer's information and track our sales process."

*Analysis accurate as of March 2022

• Integration score: 3.88

• Open API: Yes

• Hosted platform: Microsoft Azure

• Integration platforms: Integromat, Integrately, Zapier

User review excerpts

To help you understand how reviewers feel about Nimble’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"From day one, the easy set up and integration made this an awesome tool. A leader in the CRM space, Nimble is a reference point for all other CRMs I try. Their team was always accessible to help, and their user interface seemed to work out most things on it's own. From customer journey, to conference activity, Nimble is everything it's name says it is."

"It integrates with Google Apps and pulls in all your contacts and emails which is pretty amazing and useful. Creates a running list of all comms you've had as well. ."

"Nimble has kept our organization agile with the ability to monitor and create volumes on the fly. It's integration with VMware is excellent as well."

*Analysis accurate as of March 2022

• Integration score: 3.84

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Integromat, Zapier, TIBCO,  Tray.io, Warkato

User review excerpts

To help you understand how reviewers feel about HubSpot CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"We are primarily using the Hubspot contact form and realtime chat features to add functionality to static websites. The simple integration is very good and quick to set up and seems to be reliable in operation. Additionally we can send tracked emails and build up our customer contact details through a single dashboard."

"The HubSpot mobile app and integration with Dialpad is hugely helpful. I like how easy it is to create custom properties so that my company can easily capture the information that is most useful to us. From what I can tell the available integrations are endless and very useful."

"The ability to manage pipeline, accelerate sales through rewards, and the quick integration is absolute best. The phone app is also very easy to use and easy to setup."

*Analysis accurate as of March 2022

• Integration score: 3.72

• Open API: Yes

• Hosted platform: Google Cloud

• Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Streak’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"The best feature about Streak is its ability to integrate with Gmail. It makes managing sales and contracts so much easier because it lets you organise contracts into specific campaigns."

"Streak is incredibly easy to set up and use, and the way it integrates with Google Workspace (formerly G Suite) makes it absolutely amazing. Want to see when a lead viewed your email? Done - right there in your inbox. Want to assign a lead to your team mate? Done - right there in Gmail! And the price is not too bad, either."

"Love the ability to integrate with Facebook! It has made targeting and communicating with out intended audience easier and more efficient.  It has been great to help grow the brand and establish personal connections."

*Analysis accurate as of March 2022

• Integration score: 3.58

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Zapier, Automate.io, Apiway

User review excerpts

To help you understand how reviewers feel about ActiveCampaign’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"Love the ability to integrate with Facebook! It has made targeting and communicating with out intended audience easier and more efficient.  It has been great to help grow the brand and establish personal connections. ."

"I love the easy to use interface and the flexibility in terms of design. Brilliant too for planning one off campaigns as well as creating sequenced automations. Analytics are clear and easy and integration with my other softwares has been seamless. As an non tech person, all this is very welcome! "

"Very good price to quality ratio. Flexible plans. Much simpler price plans in comparison to Hubspot. Great email client. Excellent automation abilities. Robust and hassle free user management. Great form integrations with Wordpress. "

*Analysis accurate as of March 2022

• Integration score: 3.57

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Apiant, Automate.io, COZYROC, Locoia, Pabbly, Integrately

User review excerpts

To help you understand how reviewers feel about Teamwork CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"Teamwork CRM has great customer support, and is constantly working on updates and new integrations.  It's constantly evolving and is definitely easier to use than the program we were using before."

"Ease of use and integration with our project management software. We don't do business development full time, so the tool needs to be relatively inexpensive, have multi-user interaction and quick to keep up to date. Amazing customer service. "

"The direct integration with Google Drive allows us to use our cloud server much like a normal server."

*Analysis accurate as of March 2022

• Integration score: 3.41

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Zapier, Mulesoft, Automate.io, Jitterbit

User review excerpts

To help you understand how reviewers feel about Salesforce Sales Cloud’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"A powerful CRM software tool for any organization for easy handling of multiple projects. It gives the clear understanding of the project progress using analytics graph and helps for better business strategies. The best part is integration of this with other software, which makes it more powerful. It not only helps us in managing project also helps in managing the resources working on it."

"It's easy to use, great user interface. The rich integration capabilities it has is certainly very useful and make things easier."

"The integration with gmail is awesome. Being able to automatically log emails to the appropriate account instantly is such a nice feature."

*Analysis accurate as of March 2022

• Integration score: 3.35

• Open API: Yes

• Hosted platform: Google Cloud

• Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Copper’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"The drag and drop feature for opportunities works the best. Eg: Qualified lead to pricing sent etc. 

The integration with Gmail is fantastic. No need to go to the actual Copper website to create a lead or an opportunity, it can simply be done from your gmail page. 

The files column helps to keep all documents at one single place for review. Also, the tag functionality works for me very well in terms of a collaborative effort on a specific opportunity."

"Copper is a fantastic CRM for startups leveraging Gmail that want seamless integration and an intuitive UI. Pricing is affordable in early plans, enabling startups to leverage Copper in their earliest days. "

"For us the seamless integration with our company gmail accounts makes Copper ideal for our business. We also use Zapier to integrate it with our new cusotmer registration process so leads are automatically input into the system. The ease of sending emails directly from Copper, sharing contacts and being able to see all activity across the team in relation to a client has really made this perfect for our business.

Tasks also integrate directly into our google calendars which is helpful."

*Analysis accurate as of March 2022

• Integration score: 3.32

• Open API: Yes

• Hosted platform: Microsoft Azure

• Integration platforms: N/A

User review excerpts

To help you understand how reviewers feel about Dynamics 365's integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"The customization possibilities are good. Dynamics 365 integrates easily to other infrastructure and integrations are reliable. If you use Azure to any other solutions platforms, D365 fits very good that. Cybersecurity is also very high level."

"To be fair I think our automotive crm company was using an old version of dynamics. Solid accounting integration and fairly easy to make contracts."

"I have been using Dynamics 365 for a long time now and what I can say firstly is that the software had updated frequently as time went on. The possibilities on this software is so wide that I believe the only limit would be your own creative juices not flowing. The integration between other Microsoft software makes it perfect use in all aspects. The layouts are great, utilizing it is easy and the software is not costly."

*Analysis accurate as of March 2022

• Integration score: 3.30

• Open API: Yes

• Hosted platform: Microsoft Azure

• Integration platforms: Zapier, PieSync, Zoho Flow

User review excerpts

To help you understand how reviewers feel about Zoho CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"5 stars out of 5 stars. Definitely the best CRM and suite of products and integrations out there. I'm very happy with it and many other businesses that I work with have switched over to Zoho."

"Zoho CRM is incredibly flexible, and so much can be done with the Zoho suite. The integration with lots of apps is awesome."

"Integration was very easy and smooth. Contact management and history tracking are very helpful and easy to use features."

*Analysis accurate as of March 2022

• Integration score: 3.30

• Open API: Yes

• Hosted platform: Google and Amazon Clouds

• Integration platforms: Zapier, Automate.io, Integrately

User review excerpts

To help you understand how reviewers feel about Agile CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"It's easy to start using and understand the basics, namely the automations, email marketing and sales segmentation. It offers a customer support area that can be used quite conveniently. Integrates quite well with Zapier and with that, with 1000's of other apps."

"Agile CRM has built something similar to sales force. A Super Comprehensive CRM. It does a lot and can easily integrate with email, calls, automations and marketing platforms."

"Emails are cheap to send -- JSON node is very powerful allowing high levels of integration and automation."

*Analysis accurate as of March 2022

• Integration score: 3.29

• Open API: Yes

• Hosted platform: Microsoft Azure

• Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about eWay-CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"integration into outlook, having all the conversations with customers (phone, mail) and documents at one place. The calender integration is also great!"

"There are two features that are really fantastic; the first is the absolute integration with Outlook and office, which is seamless and intuitive, the second is the granular possibility to modify and add fields and steps in the various modules so the software can adapt perfectly to the business procedure of every company."

"I like most how eWay is flexible, customizable. Integration process in our firm was  quite easy with the help of eWay experts."

*Analysis accurate as of March 2022

• Integration score: 3.27

• Open API: Yes

• Hosted platform: Google Cloud

• Integration platforms: Zapier, Apiant

User review excerpts

To help you understand how reviewers feel about NetHunt CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"We use GSuite for our email, document sharing, etc and having the tool integrate into that environment is awesome. It allows us to share information among our team as well as organized our efforts."

"When I started looking at CRM’s, I searched YouTube for simple tutorials. I needed a CRM with integration to Gmail and  LinkedIn, and the ability to manage heavy tasking and scheduling follow-ups."

"I absolutely love the Gmail inbox integration. My experience with CRM's previously is that they are good for what they do, but I am not always thinking about creating records within that system."

*Analysis accurate as of March 2022

• Integration score: 3.19

• Open API: Yes

• Hosted platform: Rackspace and AWS

• Integration platforms: Zapier, automate.io, Tary.io, Integrately, Apiway, Apiant, Integromat

User review excerpts

To help you understand how reviewers feel about Pipedrive’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"- Simple and easy to understand UI

- Not complex as the competitors while being feature rich

- Nice interface on iOS

- Useful excellent integration with other products such as Trello and Slack."

"Made it easier to integrate the Marketing team with the Sales team. This platform helped to optimize the time response from 50 minutes up to 10 mins. Also, the tracking method of each lead helped us with the insights to use for new ads in social media. Loving the integration with an app for smartphones."

"It has numerous tools to effectively facilitate the sales process. It is possible to plan actions, identify opportunities, monitor interactions with customers, extract sales reports, among others. It also has good integration with other tools and allows you to configure alerts for necessary actions. The interface is simple and customizable, in addition to being used and known internationally and having translation into several languages.."

*Analysis accurate as of March 2022

• Integration score: 3.13

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Zapier,

User review excerpts

To help you understand how reviewers feel about Odoo’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"Integration with other tools is excellent. The experience with Odoo is pleasant and easy from entering data, organizing and controlling them, creating deadlines, alerts and notifications and alarms. It is possible to export the data to later analyze it more precisely and create presentation graphs."

"The software is incredibly eligant. The way everything works together via API is astounding. I can't say enough about how flexible this software is."

"Its feels tricky at first. Butt when you starts using it you will be in love with his versitality.. I like most the control that you can control your stuff at one place. Which is now a days is big prob. You can change optimize and integrate the stuff with very little effort."

*Analysis accurate as of March 2022

• Integration score: 3.08

• Open API: Yes

• Hosted platform: Microsoft Azure

• Integration platforms: Zapier,

User review excerpts

To help you understand how reviewers feel about Prospect CRM’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"You don't have to be an IT expert to be able to make small changes to the CRM software/portal where customers purchase our products - ease of use. Easy integration into Sage 50 and Stripe payment software really helps. "

"This software is easily customisable within good boundaries that mean you are still working within the parameters of the system and reap the rewards of the software's natural development. The integration with our stock and accounts and 3rd party add ons is super too."

"As a company we have had a positive experience using prospect, that integrates with other software we use, and assists us in tracking our sales and customer journey."

*Analysis accurate as of March 2022

• Integration score: 3.00

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Zapier, PieSync, Integromat

User review excerpts

To help you understand how reviewers feel about Freshsales’ integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"Very easy to implement.  Currently using FreshDesk, FreshCaller and FreshSales.  Great integration, everything works quite well."

"It's open API allowed us to develop some really cool things. Such as event tracking from our website that is attached to a users FreshSales profile."

*Analysis accurate as of March 2022

• Integration score: 2.18

• Open API: Yes

• Hosted platform: N/A

• Integration platforms: Zapier, PieSync, Pabbly Connect, Integromat, Integrately

User review excerpts

To help you understand how reviewers feel about EngageBay’s integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"I like that I can streamline and automate repetitive tasks and processes which saves time and effort.  Love the integration with WordPress and the other apps that can be integrated.  I use the CRM, Marketing Automation, Workflow Automation, Appointment/Calendar Management."

"The software is great and very much extendable with API and other customization . We had some special requirements for our custom CRM and the team was very helpful in getting new functions create for us and made sure we were taken care if we had any issues or concerns. "

*Analysis accurate as of March 2022

• Integration score: 1.00

• Open API: Yes

• Hosted platform: AWS

• Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Bitrix24's integration capabilities, here are some excerpts from the most positive user reviews mentioning integration on GetApp:

"Easy to set up, user-friendly, many integrations, tutorials available, have make work so much easier."

"It's an awesome CRM a lot of different features, have many integrations with SMS, phone, etc.

Sure, an option to be considered."

"It is very easy to setup integrations with any social media platform. We like how it have helped us and our clients with customer relations, and sales reports."