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CRM

GetApp’s Integration Leaders in CRM Software

Mar 26, 2024

Find CRM software products that integrate best with other apps.

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Himanshi AroraMarket Research Specialist
GetApp’s Integration Leaders in CRM Software

What we'll cover

Software integrations form an indispensable part of the IT strategy of most businesses. Not only do they foster the seamless flow of information between applications, but they also boost process efficiency, increase data visibility, and consolidate a variety of information sources. 

When it comes to integration potential, not all software solutions are created equal. Some tools are clear winners and can integrate with a variety of solutions, while others integrate with only a handful. 

Analyzing products specifically for their integration capabilities can be labor-intensive. To save you time, we compiled a report to help you access relevant integration data for CRM software.

We want to help you find a CRM tool with strong user-reported integration capabilities. We analyzed integration data for some of the highest-rated products on the market and compiled our findings into this report. (View the complete selection methodology for these products at the bottom of this page.)

GA_03212024_IntegrationLeadersCRM-scatterplot

Analysis performed March 2024*

The grid above showcases products with the highest integration scores based on user reviews on GetApp. (See the complete report methodology at the bottom of this page.) 

On the grid, products are arranged in increasing order of their overall ratings (bottom to top) and integration scores (left to right). That means products higher up on the grid have higher overall ratings and products toward the right have higher integration scores. Therefore, products in the top right zone of the grid rank higher in overall ratings as well as integration scores compared to other products on the grid.

Most common app integrations

It can be challenging to figure out which tools a software product integrates with. Software providers may not explicitly mention this information on their product websites, or it may be buried on a webpage. 

In this section, we look at the specific integration capabilities of GetApp Integration Leaders in CRM. 

For these top-rated products, we’ve built a matrix table that shows which apps users most commonly say they integrate with each product. This allows you to compare how well our Integration Leaders in CRM play with popular apps such as Mailchimp, ActiveCampaign, SendGrid, Zoho Campaigns, Salesforce Marketing Cloud, WordPress, Squarespace, Wix, Elementor, Webflow, Asana, ClickUp, Airtable, monday.com, and Basecamp. We’ve divided these apps into the three categories that surfaced most often in user reviews: email marketing, website building, and project management.

  • Email marketing: The table below highlights email marketing tools that integrate with the products featured in our CRM Integration Leaders report. According to the data collected from user reviews—software users disclose the various apps they integrate each product with—and from other publicly available sources, Mailchimp, ActiveCampaign, SendGrid, Zoho Campaigns, and Salesforce Marketing Cloud are the email marketing solutions most commonly integrated with CRM software and, therefore, have been used for comparison.

GA_03212024_IntegrationLeadersCRM-emailmarketing
  • Website builder: The table below highlights popular website builder tools that integrate with the products featured in our CRM Integration Leaders report. According to the data collected from user reviews—software users disclose the various apps they integrate each product with—and from other publicly available sources, WordPress, Wix, Squarespace, Elementor, and Webflow are the website builder solutions most commonly integrated with CRM software and, therefore, have been used for comparison.

GA_03212024_IntegrationLeadersCRM-websitebuilder
  • Project management: The table below highlights popular project management tools that integrate with the products featured in our CRM Integration Leaders report. According to the data collected from user reviews—software users disclose the various apps they integrate each product with—and from other publicly available sources, Asana, ClickUp, Airtable, monday.com, and Basecamp are the project management solutions most commonly integrated with CRM software and, therefore, have been used for comparison.

GA_03212024_IntegrationLeadersCRM-pm

Product profiles of Integration Leaders in CRM

Let’s dive into the profile of each Integration Leader to better understand their integration scores, what users say about them, the cloud platform they’re hosted on, and more.

We selected products for this article based on their average ratings between March 2022 - March 2024, which may differ from their current overall average ratings.

  • Integration score: 3.83

  • Open API: Yes 

  • Hosted platform: Yes 

  • Integration platforms: Zapier, Pabbly 

User review excerpts

To help you understand how reviewers feel about Zixflow's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“One of the features this software is known for is its comprehensive integrations, which go beyond the powerful automation flows for email and customer management.”

“There are many possible integrations, also thanks to its well-structured API. The construction of sales funnel, automations and campaigns are easy to design and implement.”

“Nothing very well but most things well. You do not need to buy many add-ons as it covers most basic needs like landing pages, forms, email nurturing, SMS integration, sales management, and reporting.”

  • Integration score: 3.51

  • Open API: Yes

  • Hosted platform: Yes 

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Breakcold's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Easy integration with LinkedIn. Works well for following targets.”

“I also like the educational aspect. Lot's of how-to videos, flow charts and best practices.I am impressed how well it integrates with all other tools out there.”

“Well, it's the main use of the tool. It integrate with Linkedin and help the users to use it for Social Selling.”

  • Integration score: 3.39

  • Open API: Yes

  • Hosted platform: Microsoft Azure

  • Integration platforms: Zapier, Integrately, Pabbly

User review excerpts

To help you understand how reviewers feel about Nimble’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“I like the integration of this software with contacts so it's all in one place.”

“I love how I can see all my data and contacts along with the history of everything that I upload anyway into my system and use for easy processing and integration of my company like emails and such.”

“The ability to integrate with SM channels came as a surprise; now we use it daily.”

  • Integration score: 3.36

  • Open API: Yes

  • Hosted platform: Google Cloud

  • Integration platforms: Zapier, Integrately

User review excerpts

To help you understand how reviewers feel about NetHunt CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Being able to work directly in Gmail and the LinkedIn integration are two important pros that save us a lot of time. More than that, the Zapier integration allow us to implement custom automations too.”

“The integration with Gmail is excellent and the simple data validation measures are effective. “

“The workflows are powerful, and sending customised emails works well.”

  • Integration score: 3.23

  • Open API: Yes

  • Hosted platform: Microsoft Azure

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about eWay-CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“This can be very well integrate with outlook and a great way to track and improve your progress.”

“A terrific and full-featured outlook integration CRM with intuitive and user-friendly UI.”

“Its outlook integration and ease of saving data is great. It’s the best CRM among several and its price is top-notch.”

  • Integration score: 3.17

  • Open API: Yes

  • Hosted platform: N/A

  • Integration platforms: Zapier, Integrately

User review excerpts

To help you understand how reviewers feel about EngageBay’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“One place to track all leads and their communication. Easy integration with Hubspot and Zapier.”

“One place to track all leads and their communication. Easy integration with Twilio for voice and SMS and provides for 2-way texting (many others don't).”

“This integration allows businesses to have a holistic view of their customer interactions and streamline their processes. Ease of use: Users have found EngageBay CRM to be intuitive and user-friendly.”

  • Integration score: 3.15

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS), Rackspace

  • Integration platforms: Integrately, Zapier, Automate.io, Tray.io, Apiway, APIANT, Integromat

User review excerpts

To help you understand how reviewers feel about Pipedrive’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Customizations and integrations can be the real differentiator, especially if you already use other platforms and want to integrate them with Pipedrive.”

“Integration with other tools: Pipedrive has a number of other tool integrations, including with Google Calendar and email systems, which helps to improve workflow and productivity.4.”

“I appreciate Pipedrive's intuitive user interface, customizable pipeline views, email integration, and its ability to streamline sales processes effectively.”

  • Integration score: 3.08

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS)

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about ActiveCampaign’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“There are many possible integrations, also thanks to its well-structured API. The construction of sales funnel, automations and campaigns are easy to design and implement.”

“I love ActiveCampaign's automation and easy integration with other programs such as Clickfunnels. I also love that the ActiveCampaign is always developing the tools + functions of the platform.”

“CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one place.”

  • Integration score: 3.07

  • Open API: Yes

  • Hosted platform: Microsoft Azure

  • Integration platforms: Zapier, Integrately

User review excerpts

To help you understand how reviewers feel about Kylas Sales CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“The best thing about Kylas is that it works like a sturdy 4x4, ready to take on any terrain. Just throw any integration in its way, and Kylas will blend with it like anything.”

“The lead capturing and allocation to different salesperson reduces our manual work. The integration with indiamart, Tradeindia, Google ads, meta Ads helps to directly capture the leads.”

“This integration streamlines communication and allows for a more efficient.”

  • Integration score: 3.02

  • Open API: Yes

  • Hosted platform: Microsoft Azure

  • Integration platforms: Zapier, Integrately

User review excerpts

To help you understand how reviewers feel about Zoho CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Zoho makes it easy for small teams to maintain client relationships and manage leads with pre-built templates and integrations.”

“This is the best Lead Management tool I know. Very user-friendly and the integration part is also really easy.”

“I like the new Motivator and Zia features. I can shop for other Zoho products that integrate with Zoho CRM from within the app.”

  • Integration score: 2.99

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS)

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about HubSpot CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“HubSpot has been developed specifically to be able to integrate with many different software platforms which really makes it one of the best CRMs in the business for integrated operations activities.”

“I also really like that you can integrate Hubspot with almost any tool that you want to use in your online marketing strategies.”

“I absolutely love HubSpots's CRM, its many integrations, and its ability to make marketing fun. The HubSpot Academy is also incredible and constantly updated.”

  • Integration score: 2.87

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS)

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about monday sales CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Incorporating integrations and automations has helped our small team improve efficiency and accomplish a lot with a few.”

“We love the zapier integration with Rocket Reach. This makes our process SOOOO efficient.”

“Automation and integration are very helpful. I can explore more features by using Monday.com.”

  • Integration score: 2.85

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS)

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Salesforce Sales Cloud’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations.”

“Worth buying for the tight integration with Sales Cloud.”

“Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing efforts.”

  • Integration score: 2.85

  • Open API: Yes

  • Hosted platform: Microsoft Azure

  • Integration platforms: Skyvia, Zapier, WP Fusion

User review excerpts

To help you understand how reviewers feel about Dynamics 365’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Its integration with Microsoft tools sets it apart from its alternatives, providing businesses with a seamless and integrated solution for managing customer data and relationships.”

“Easy integration with other Microsoft products as well as external applications. Powerful tool that has helped us improve customer engagement, increase overall efficiency, and drive growth.”

“My overall experience with Dynamics 365 has been good. The cloud-based enterprise solution is the best I've used as it integrates very well with all the types of files and software my company uses (Microsoft).”

  • Integration score: 2.80

  • Open API: Yes

  • Hosted platform: Amazon Web Services

  • Integration platforms: Zapier, Integrately, BaseLinker

User review excerpts

To help you understand how reviewers feel about Bitrix24’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Overall, while Bitrix24 is a powerful and feature-rich collaboration platform, it may not be the best fit for all businesses, particularly those with specific customization or integration requirements.”

“This software has a very easy to use functionality and the integration happens in a simple way. And the integration of a system of chats and calls is available.”

“I really liked the way you can integrate the team to manage projects and tasks.”

  • Integration score: 2.79

  • Open API: Yes

  • Hosted platform: Google Cloud

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Copper’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Copper's integration with Leadjet is very valuable.”

“We have created integrations between Copper and both our Google suite (Gmail/calendar) and QuickBooks. These have been working fairly smoothly so far.”

“It's 2022, being able to connect your tech stack is more important than ever. Copper has been easy to hook up with other SaaS products we use and also has a large selection of built-in integrations.”

  • Integration score: 2.73

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS), Google Cloud

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Spotler CRM’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“The product is very easy to integrate with existing systems. I log onto it every day to copy in correspondence and check on past emails/etc.”

“It was very easy to integrate with my existing business processes, and the most impactful features are the ones that I use every day.”

“Easy to update and integrate with other systems.”

  • Integration score: 2.66

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS), Google Cloud

  • Integration platforms: Pabbly, Outfunnel

User review excerpts

To help you understand how reviewers feel about Insightly’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Great economical CRM with custom automations and 3rd party integration.”

“I also love its ability to integrate with other tools like email and marketing automation, saving me time and increasing my productivity.”

“I also appreciated the seamless integration with email, allowing me to track and log communications with clients.”

  • Integration score: 2.64

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS), Google Cloud

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Insightly’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Integrations of 3rd party software appears to be growing and is still a bit lacking but the key integration of google contacts sets if far apart from the competition.”

“Easy to use and easy to integrate into email clients outside of Agile.”

“It offers a wide range of features and integrations that make it a great solution for businesses of all sizes.”

  • Integration score: 2.56

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS)

  • Integration platforms: Zapier, Tray.io

User review excerpts

To help you understand how reviewers feel about Odoo’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Its best ERP solution for business and has more tools to integrate as it helps boost sales with its inbuilt seamless integrated module. Which are user friendly and easy to use.”

“Like many of the best programs, odoo has an intuitive and easy-to-use interface. It has the ability to integrate with many applications such as social networking sites.”

“The features and functionalities they offer come at a great price. I love that it has many integrations and the user interface is really easy to navigate.”

  • Integration score: 2.53

  • Open API: Yes

  • Hosted platform: Amazon Web Services (AWS)

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Freshsales’ integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Decent integrations out there, and of course through Zapier, hopefully they continue here with more. Many good, easy to tweak features, but doesn't feel like an overload of bells and whistles.”

“Love the integrations and automations, and the levels of pricing.”

“Just not as complex and robust, nor with as many important integrations, as the biggest players, but it's functional and will work well for companies under $10M - $25M.”

  • Integration score: 2.70

  • Open API: Yes

  • Hosted platform: Cloudflare

  • Integration platforms: Zapier

User review excerpts

To help you understand how reviewers feel about Keap’s integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:

“Keap allows you customization and integration better than you have ever come across with good features like email broadcast allowing your business to reach a wide range of clients.”

“Easily integrates with Slack to ensure nothing falls through the cracks.”

“Keap offers integrations with popular third-party applications, making it easy to sync data and automate processes.”

Methodology

GetApp Integration Leaders reports highlight top-ranked products based on ratings from end users. Products are scored on two dimensions: integration score and overall rating.

  1. The integration score is calculated based on the sentiment of user reviews that describe a product’s integration capabilities, based on our proprietary assessment.

  2. The overall rating score is calculated based on the overall user ratings for each product. Newer ratings are weighted more heavily.

Data sources include approved user reviews, public data sources, and data from technology vendors. Please refer to the GetApp Community Guidelines for more information.

To be eligible for inclusion in a category, a product must meet the following criteria:

  • Have at least 20 unique product reviews published on GetApp within 24 months of the start of the research process for a given report.

  • Achieve a minimum normalized overall rating (as of March 2024).

  • Have at least 10 unique product reviews that discuss the quality of that product’s integrations with other products.

  • Achieve a minimum positive sentiment score for reviews that describe integrations based on our proprietary assessment.

  • Show evidence of offering required functionality as demonstrated by publicly available sources, such as the vendor’s website.

*The matrix table shows each product’s integrations with the most commonly integrated apps cited by user reviews. The data in this table is supplementary and does not affect a product's qualification, scores, or placement on the Integration Leaders chart. 

The data used in the matrix table was collected from user reviews; software users disclose the various apps they integrate each product with. Individual integration capabilities were not evaluated by the GetApp team. The data is believed to be accurate at the time of publication as it is shared by software users like you, but readers should note that vendors will continue to expand and change the integrations they offer over time. Our reports will be updated periodically, but will not change in real time, so new integrations reported in new user reviews may not be reflected in this report post-publication.

The review excerpts provided are based on what users liked about the integration functionality/ability of the product within 24 months of the start of the research process for a given report. Review excerpts are passages extracted from longer reviews written by verified reviewers. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. We are only highlighting excerpts with the highest positive sentiment scores in this document.

Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by, GetApp or its affiliates. Excerpts are not edited for clarity or grammar.

Note: At GetApp, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

**We conducted this analysis based on reviews and ratings data as of date. In order to present the most up-to-date information, the product cards above show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

The full text of the reviews excerpted is from published reviews on GetApp.com for the associated products on the date this content was published. GetApp makes no guarantee that the reviews will remain posted for the entire period this report is active.

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About the author

Himanshi Arora

Market Research Specialist
Himanshi Arora is a Market Research Specialist at GetApp. She provides market insights and helps small businesses identify the right software for their needs by contributing to branded research reports such as Shortlist, Category Leaders, and FrontRunners. She enjoys exploring local restaurants and watching thrillers and sitcoms at her home base in Delhi.
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