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GetApp's Integration Leaders in Email Marketing Software
Find Email Marketing software products that integrate best with other apps.
Software integrations form an indispensable part of the IT strategy of most businesses. Not only do they foster seamless information flow between applications, but they also boost process efficiency, increase data visibility, and consolidate disparate information sources.
When it comes to integration potential, all software solutions aren't created equal. Some tools are clear winners and can integrate with a variety of solutions, while others integrate with only a handful.
Analyzing products specifically for their integration capabilities can be labor intensive. To save you time, we compiled a report to help you access relevant integration data for email marketing software.
With this report, we want to help you find an email marketing tool with strong user-reported integration capabilities. We analyzed integration data for some of the highest-rated products on the market and compiled our findings into this report. (View the complete selection methodology for these products at the bottom of this page.)
Integration Leaders in email marketing software
*Analysis accurate as of July 2023
The grid above showcases products with the highest integration scores based on user reviews on GetApp. (See the complete report methodology at the bottom of this page.)
On the grid, products are arranged in increasing order of their overall ratings (bottom to top) and integration scores (left to right). That means products higher up on the grid have higher overall ratings and products toward the right have higher integration scores. Therefore, products in the top right zone of the grid rank higher in overall ratings as well as integration scores compared to other products on the grid.
Most common app integrations
It can be challenging to figure out which tools a software product integrates with. Software providers may not explicitly mention this information on their product websites, or it may be buried on a webpage.
In this section, we look at the specific integration capabilities of GetApp Integration Leaders in email marketing.
For these top-rated products, we’ve built a matrix table that shows which apps users most commonly say they integrate with each product. This allows you to compare how well our Integration Leaders in email marketing play with popular apps such as Salesforce Sales Cloud HubSpot CRM , ActiveCampaign, Zoho CRM, Pipedrive, Slack, Google Workspace, Zoom Meetings,Klaviyo, Mailchimp, and Constant Contact.
We've divided these apps into the three categories that surfaced most often in user reviews: CRM, collaboration, and marketing automation.
CRM: The table below highlights CRM tools that integrate with the products featured in our Integration Leaders in Email Marketing report. According to the data collected from user reviews—software users disclose the various apps they integrate each product with and other publicly available sources—Salesforce Sales Cloud, HubSpot CRM, ActiveCampaign, Zoho CRM, and Pipedrive are the CRM solutions most commonly integrated with email marketing software and, therefore, have been used for comparison.
*Analysis accurate as of July 2023
Collaboration: The table below highlights popular collaboration tools that integrate with the products featured in our Integration Leaders in Email Marketing report. According to the data collected from user reviews—software users disclose the various apps they integrate each product with and other publicly available sources—Google Drive, Slack, Meta for Business, Confluence, and Microsoft Teams are the collaboration solutions most commonly integrated with email marketing software and, therefore, have been used for comparison.
*Analysis accurate as of July 2023
Marketing automation: The table below highlights popular marketing automation tools that integrate with the products featured in our Integration Leaders in Email Marketing report. According to the data collected from user reviews—software users disclose the various apps they integrate each product with and other publicly available sources—Mailchimp, ActiveCampaign, Klaviyo, SendGrid, and Constant Contact are the marketing automation tools most commonly integrated with email marketing software and, therefore, have been used for comparison.
*Analysis accurate as of July 2023
Product profiles of Integration Leaders in email marketing
Let's dive deep into the profile of each Integration Leader to better understand their integration scores, what users say about them, the cloud platform they're hosted on, and more.
Integration score: 3.7
Open API: Yes
Hosted platform: NA
Integration platforms: Automator
User review excerpts
To help you understand how reviewers feel about MailPoet's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“The plugin's user-friendly interface made it easy for me to set up and manage email campaigns for my customers. I appreciated very much the seamless integration with WordPress.”
“Super easy to use interface, lots of great guidance for mailing list management, great (and time saving integration with WordPress).”
“It's specifically designed for the average Joe. You can easily integrate it into your Wordpress and start capturing leads.”
*Analysis accurate as of July 2023
Integration score: 3.69
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about EmailOctopus's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“The integration of forms to wordpress are super simple as well. The Platform is intuitive and easy to understand, you don't need a master in Marketing to use it.”
“Integration was easy, the software is easy to use overall. Easy to manage your contact lists for ab testing.”
“It's easy to integrate in already established workflows. It has a good knowledge base and self-service materials.”
*Analysis accurate as of July 2023
Integration score: 3.55
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Dashly's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“I'm going to do a quick rundown of the features I like best- Live Chat, customization with different colors and settings, and add-in integrations such as Whatsapp, Facebook Messenger, and Instagram.”
“The setup is just a few clicks and the way to integrate it into any website ist super quick and easy. Chatting with clients feels very comfortable.”
“The platform seamlessly integrates with other tools such as Google Analytics, Slack, and Salesforce, making it easy to share data between different tools and streamline my workflow.”
*Analysis accurate as of July 2023
Integration score: 3.52
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Integrately, KonnectzIT, Pabbly, Syncspider
User review excerpts
To help you understand how reviewers feel about VBOUT's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“All in one marketing solution, with features like email, powerful automation, integrations with the popular tools, and social media. The support is also great.”
“I like the email marketing feature built in so I don’t have to use another platform to email my customers. It makes everything seamless and integrated in one platform.”
“I love how easy to use VBOUT is, it is so simple to use and the integrations are great. Using the social media automation features, I can schedule my social media posts in advance.”
*Analysis accurate as of July 2023
Integration score: 3.41
Open API: Yes
Hosted platform: NA
Integration platforms: Integrately, Intercom, Pabbly, Zapier
User review excerpts
To help you understand how reviewers feel about MailerLite's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features.”
“MailerLite is super easy to use, it offers numerous design and functionality options, and you can easily integrate it with WordPress. Additionally, the customer service is amazing.”
“I picked MailerLite because it integrated with Rafflepress. The software is easy to use to make and send professional-looking emails.”
*Analysis accurate as of July 2023
Integration score: 3.29
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Campaign Monitor's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Additionally, Campaign Monitor integrates easily with third-party applications such as Salesforce and Shopify, making it easy to manage customer information.”
“The drag-and-drop builder is easy to create an email campaign and also offers various integrations.”
“The integration of sign-up forms allows campaign monitor to be a very flexible email management & automation tool helping with RSVP for events.”
*Analysis accurate as of July 2023
Integration score: 3.25
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Acumbamail's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“You can create beautiful email campaigns without needing to hire a designer.4. Acumbamail offers a lot of features and integrations to help you run your business.5.”
“It has webhook functionality that allows you to integrate this tool with any form builder in a few simple steps. If you're into email marketing, I highly recommend this tool.”
“Easy integration: I've integrated WooCommerce into Acumbamail via Albato.3. Reporting: It gives all the necessary analytics and information for you to decide.4.”
*Analysis accurate as of July 2023
Integration score: 3.22
Open API: No
Hosted platform: AWS
Integration platforms: Zapier, Pabbly
User review excerpts
To help you understand how reviewers feel about Systeme.io's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“The builder is fast and easy to use, this greatly speeds up page creation, this is one of my favorite features. I love that email marketing is integrated so no need for an external CRM.”
“I love the ease of use and the swift customer support. The customer support made the integration with my business so easy.”
“One of the best email marketing tools in terms of affordability and ease of use. Systeme.io is a better alternative for newbies who want to rapidly level up their marketing competencies.”
*Analysis accurate as of July 2023
Integration score: 3.19
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Pabbly Connect, Integromat, Integrately
User review excerpts
To help you understand how reviewers feel about EngageBay CRM's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
"CRM and appointment scheduling are really great services, integration to various platforms are also good to go.”
“Easy to integrate with website forms for collection of data and easy to use for email marketing.”
“It has everything that a big player like HubSpot would have but for a fraction of the price. The customer service is rapid and super efficient.”
*Analysis accurate as of July 2023
Integration score: 3.16
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier, Apiway
User review excerpts
To help you understand how reviewers feel about ActiveCampaign's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“You are able to do email marketing and you can set an automation email that will be sent to clients to eliminate typing all the time. It integrates with a lot of platforms and is very easy to use.”
“The integration with my business process and other platforms was simple and straightforward. The templates also help put together automations and email campaigns.”
“Integration is very easy and from all the software that I tested active campaign is the one that helps your email reach the inbox.”
*Analysis accurate as of July 2023
Integration score: 3.08
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier
User review excerpts
To help you understand how reviewers feel about Klaviyo's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Klaviyo is ridiculously simple to use and makes our marketing efforts seamless. Their WYSIWYG email editor is easy to use, and the integration into Shopify, our eCommerce platform is painless and simple.”
“Love that you can combine email and SMS marketing, the eCommerce automation, the prebuilt templates which help first-time users, social advertising, and the integration of many different software.”
“It also integrates with a wide range of eCommerce platforms, making it easy to import customer data and use it to drive targeted campaigns.”
*Analysis accurate as of July 2023
Integration score: 3.07
Open API: Yes
Hosted platform: AWS
Integration platforms: Integromat, Zapier, TIBCO, Tray.io, Workato
User review excerpts
To help you understand how reviewers feel about HubSpot Marketing Hub's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“It's easy to use, has many different features, and integrates seamlessly with our email marketing and CRM software. I am also impressed with the design and functionality of the tool.”
“Hubspot Marketing Hub is an easy-to-use tool. It's easy to integrate with a WordPress website and has impressive features that will help automate your marketing efforts.”
“I primarily use HubSpot for email marketing campaigns. I like that HubSpot integrates with other softwares (e.g., Lever, our ATS) to collect newsletter subscribers in multiple places online.”*Analysis accurate as of July 2023
Integration score: 3.01
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier
User review excerpts
To help you understand how reviewers feel about Mailchimp's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Mailchimp is a super easy to use email software that we integrate for our clients who need a simple email platform.”
“I also like that Mailchimp integrates with many other platforms, making it easy to use in conjunction with other marketing tools.”
“Another thing I liked about Mailchimp was that it had a lot of integrations available. This made it easy to connect my email list to other platforms and tools that I use.”
*Analysis accurate as of July 2023
Integration score: 2.96
Open API: Yes
Hosted platform: Google Cloud
Integration platforms: Zapier, Appy Pie
User review excerpts
To help you understand how reviewers feel about Omnisend's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Lots of automation which is easy to configure out of the box, and easy integration with our eCommerce platform and other marketing apps. It works for us 24/7 and helps convert customers.”
“Omnisend is super easy to use and integrates perfectly with Shopify. Since we switched to it, we have saved a lot of time and my team had no difficulty in adapting to the software.”
“It has the ability to set up automated workflows, send emails or texts, work with other apps to integrate data, and has drag-and-drop builder to make designing easy.”
*Analysis accurate as of July 2023
Integration score: 2.95
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Customer.io's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Very easy to integrate with our platform. It has changed the way we look at customer engagement.”
“The software integrated with our business easily and we were able to transition and begin using it immediately. Being able to segment users effectively is unmatched by other software.”
“I like you can easily integrate with other platforms, with the open API makes it so very easy.”
*Analysis accurate as of July 2023
Integration score: 2.92
Open API: Yes
Hosted platform: Google Cloud
Integration platforms: Zapier
User review excerpts
To help you understand how reviewers feel about Marketo Engage's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Integration with Adobe's suite of marketing tools: As part of the Adobe Experience Cloud, Marketo Engage integrates seamlessly with other Adobe marketing tools, such as Adobe Campaign and Adobe Analytics.”
“The Email Marketing capability along with the integration possibilities have made our life easy here. The content creation and distribution has been very impactful for increasing our sales funnel.”
“Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency.”
*Analysis accurate as of July 2023
Integration score: 2.88
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Really Simple Systems CRM's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“You can also integrate it with your outlook, which is very helpful for someone like me who forgets often. Very easy to use and it's in the name really, it's a simple system.”
“It has all the tools that we need, and we know that it is possible to integrate it with other systems, which can benefit us further. To conclude, it is an easy to use system, that sometimes has issues.”
“It was very easy to integrate with my existing business processes, and the most impactful features are the ones that I use every day.”*Analysis accurate as of July 2023
Integration score: 2.86
Open API: No
Hosted platform: NA
Integration platforms: Zapier, Pabbly, Integrately
User review excerpts
To help you understand how reviewers feel about GetResponse's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“It has tons of API integration and list segmentation features. GetResponse has an advanced reporting tool that can generate complete reports for email campaigns.”
“After having tried some mail marketing software, I decided on this because it offers very good features while building a landing page, like a payment integration button.”
“All the features on GetResponse for me are ok and wonderful to use. The ease of use is what I really like, integration for my business has really scaled it up for me.”*Analysis accurate as of July 2023
Integration score: 2.86
Open API: No
Hosted platform: NA
Integration platforms: Zapier
User review excerpts
To help you understand how reviewers feel about Constant Contact's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Constant Contact is very easy to use and integrates with so many tools you are already using. Deployment and training are simple.”
“The email marketing campaigns are easy to set up, professional, and visually appealing. I also found the integration with my existing business processes to be smooth and straightforward.”
“I really like that you can integrate it onto website software and send the email to the same list but only the new contacts that were previously added.”
*Analysis accurate as of July 2023
Integration score: 2.85
Open API: Yes
Hosted platform: Google Cloud
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Brevo's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“The automation features are good as the features reduce mundane human work. Brevo (formerly Sendinblue) is easy to use and has many available integrations which come in handy.”
“They also have more advanced options for segmenting email lists and they offer a variety of integrations with other tools and platforms.”
“Additionally, Brevo (formerly Sendinblue) has a range of powerful features that I found extremely helpful, including its email automation tools, advanced reporting and analytics, and integration with third-party platforms.”*Analysis accurate as of July 2023
Integration score: 2.84
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier, Automate.io, Apiway
User review excerpts
To help you understand how reviewers feel about AWeber's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“What I like most about Aweber is the drag-and-drop email builder, automated email sequences, and pricing. I can subscribe and unsubscribe people from my list. A wide range of integrations with other tools.”
“AWeber keeps it easy for beginners and has quite some advanced features for the professional email marketer. It also has many integrations with other tools, which is good for the professionals.”
“I love the ease of integration with other platforms. I used Aweber for several years and left to try other low-priced autoresponder services.”*Analysis accurate as of July 2023
Integration score: 2.81
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier, Integrately
User review excerpts
To help you understand how reviewers feel about Zoho Campaigns's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.”
“The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns.”
“Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.”*Analysis accurate as of July 2023
Integration score: 2.79
Open API: Yes
Hosted platform: NA
Integration platforms: Zapier, Tray.io, Integrately
User review excerpts
To help you understand how reviewers feel about SendPulse's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“SendPulse has easy integration (using their SMTP server) in our CRM, HubSpot, and Gmail. Cost-efficient as well, they have a free trial of 12k emails per month.”
“We mainly use email campaigns as our working tools, and they splendidly integrated our workflow patterns.”
“The user interface and experience are very nice, easily I can create any kind of campaign and integrate their services.”
*Analysis accurate as of July 2023
Integration score: 2.73
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier
User review excerpts
To help you understand how reviewers feel about Marketing 360's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“The platform offers integrations with a range of popular business tools, including CRMs and eCommerce platforms, which made it easy to connect Marketing 360 to my existing tech stack.”
“Marketing does not require a lot of hands on but I receive regular updates and the ability to respond if need be. Integrated well, especially email requests for service.”
“Marketing360 is an integrated marketing software that includes a variety of features to help businesses improve their online presence and increase growth.”
*Analysis accurate as of July 2023
Integration score: 2.59
Open API: Yes
Hosted platform: AWS
Integration platforms: Zapier, MuleSoft, Automate.io, Jitterbit
User review excerpts
To help you understand how reviewers feel about Salesforce Marketing Cloud's integration capabilities, here are some excerpts from the most positive user reviews on GetApp that mention integration:
“Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing efforts.”
“It allows businesses to execute integrated marketing campaigns across multiple channels, ensuring consistent messaging and optimized customer experiences.”“It is well integrated with Salesforce with ample bells and whistles to benefit advanced Email Marketing and campaign management.”
*Analysis accurate as of July 2023
Methodology
GetApp Integration Leaders reports highlight top-ranked products based on ratings from end users. Products are scored on two dimensions: integration score and overall rating.
Integration score is calculated based on the sentiment of user reviews that describe a product’s integration capabilities, based on our proprietary assessment.
Overall rating score is calculated based on the overall user ratings for each product. Newer ratings are weighted more heavily.
Data sources include approved user reviews, public data sources, and data from technology vendors. Please refer to the GetApp Community Guidelines for more information.
To be eligible for inclusion in a category, a product must meet the following criteria:
Have at least 20 unique product reviews published on GetApp within 24 months of the start of the research process for a given report.
Achieve a minimum normalized overall rating (as of July 2023).
Have at least 10 unique product reviews that discuss the quality of that product’s integrations with other products.
Achieve a minimum positive sentiment score for reviews that describe integrations based on our proprietary assessment.
Show evidence of offering required functionality as demonstrated by publicly available sources, such as the vendor's website.
The matrix table shows each product's integrations with the most commonly integrated apps cited by user reviews. The data in this table is supplementary and does not affect a product's qualification, scores, or placement on the Integration Leaders chart.
The data used in the matrix table was collected from user reviews; software users disclose the various apps they integrate each product with. Individual integration capabilities were not evaluated by the GetApp team. The data is believed to be accurate at the time of publication as it is shared by software users like you, but readers should note that vendors will continue to expand and change the integrations they offer over time. Our reports will be updated periodically, but will not change in real time, so new integrations reported in new user reviews may not be reflected in this report post-publication.
The review excerpts provided are based on what users liked about the integration functionality/ability of the product within 24 months of the start of the research process for a given report. Review excerpts are passages extracted from longer reviews written by verified reviewers. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. We are only highlighting excerpts with the highest positive sentiment scores in this document.
Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by, GetApp or its affiliates. Excerpts are not edited for clarity or grammar.
Note: At GetApp, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.
We conducted this analysis based on reviews and ratings data as of date. In order to present the most up-to-date information, the product cards above show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.
The full text of the reviews excerpted is from published reviews on GetApp.com for the associated products on the date this content was published. GetApp makes no guarantee that the reviews will remain posted for the entire period this report is active.
