YouTube Marketing

How To Create a YouTube Banner That Stands Out From the Crowd

Nov 1, 2021

Your YouTube banner visually represents your brand and can leave a memorable impression on visitors. Use this guide to create the ideal YouTube banner for your business.

Toby CoxSenior Content Writer
How To Create a YouTube Banner That Stands Out From the Crowd

YouTube has a lot to offer in terms of content, usability, and reach. In 2020, YouTube boasted more than 2 billion users, a number that is projected to keep growing. This means that a lot of people are viewing content on YouTube, but they are also creating content that might compete with yours. 

This is why it's important to take advantage of every element you can control on YouTube and make it work for you and your brand. The video content you produce is what you have the most control over on YouTube, but your video content is just one element of a successful YouTube channel.

Consider your YouTube channel page: You have your YouTube banner, profile picture, YouTube channel’s name, number of subscribers, and a list of your video content. The structure of this page is set—you can’t control this. You can, however, control the editable visual elements on the page, including the banner photo that stretches across the entire page. 

5 steps to create a YouTube banner that sets you apart

Your YouTube banner is often a viewer’s first impression of you. They might come across your page, but if your YouTube art doesn’t intrigue them, they might click away before seeing any of your amazing video content. 

Alternatively, your YouTube banner might be a viewer's secondary impression of you. They have seen a few of your videos and liked your content. They click on your channel’s page because they want to see what you’re all about. What will they see when they get there? 

Will their questions and expectations be met? 

Does your YouTube channel’s art match and connect with the video content you’re producing? 

Your video content and your YouTube channel page should work together to create a cohesive view of your business, and your YouTube banner is a big part of that. 

Here are 5 steps you should take when creating (or updating) your YouTube banner. 

1. Understand your YouTube banner size

Knowing the YouTube banner size will save you a lot of trouble in the long run. The last thing you want is to work really hard on a masterpiece only to find out it doesn’t fit the dimensions. No one wants a weirdly cropped or blurry banner photo. 

YouTube banner dimensions

  • Recommended dimension for upload: 2560 x 1140 pixels

  • Minimum dimension for upload: 2048 x 1152 px (aspect ratio of 16:9)

  • Safe area for text and logos: 1235 x 338 px (otherwise text might get cropped)

  • File size must be 6MB or smaller

2. Consider what you want the YouTube banner to say about your brand

As the old saying goes, a picture is worth 1,000 words. Though a cliche, it remains true within the context of social media platforms that prioritize visual content. What 1,000 words will your YouTube banner photo say about your brand? 

That’s not to say your banner art can’t or shouldn’t contain actual words. Many brands and businesses include words on their banners for different reasons. It really depends on the type of message you want to convey to your viewers. 

Your brand name

Including your brand name on your YouTube channel banner can help create a cohesive feel to your page. When paired with visual elements that relate to your business’s mission, it can also help viewers remember you. 

Example: The 5-Minute Crafts Recycle YouTube channel banner 

5-Minute Crafts Recycle has 9.9 million subscribers and produces videos for crafts that use household items that might typically be thrown in the trash. For its YouTube banner, it features its brand name along with items such as string, bottles, stickers, and a coffee cup–all things that might be lying around your house and that are likely used in many of their videos. 

This banner includes the brand name along with visual elements that might help solidify its brand and mission in the minds of viewers. 

A new product or service 

Your YouTube banner can serve as a free advertisement for viewers visiting your channel’s page. 

Example: Netflix banners 

Netflix has 21.8 million subscribers and decided to use their YouTube banner to advertise the newest season of You, a psychological thriller. Using the YouTube banner in this way informs viewers of the new season, encouraging people to stream it and also boosting traffic to their site. 

No text

Including text on your banner image is not mandatory: There are successful channels out there that let their banner photo speak for itself. 

Example: POPSUGAR Fitness

POPSUGAR Fitness has 5.83 million subscribers, and it chose to keep its banner strictly images. They chose a variety of pictures portraying people stretching and exercising and looking happy while doing it.

The point of all of this is to say that there is no one right way to design your YouTube banner. Think about the options, and choose which would be best for your brand’s YouTube goals. 

3. Use the right tools to create your YouTube banner art 

You don’t need to have advanced design skills to create an artful YouTube banner. There are many graphic design software platforms that are usable to a variety of skills levels. 

These platforms can let you adjust the size of your banner to make sure it's the right size. Platforms such as Canva and Adobe even offer free templates to help you get started, and may offer free visual elements to help spice up your banner image. 

4. Upload your art to YouTube

Once you’ve created your YouTube banner image, the next step is to share it with the world by uploading it to YouTube. 

Open your YouTube channel page, and click “Customize Channel.”

youtube-banner-2

Go to the “Branding” tab and under “Banner Image,” click “Upload.”

youtube-banner-3

5. Change it up every now and then

Once you’ve uploaded your YouTube banner image, don’t think it has remain forever: It can change. Don’t be afraid to update and refresh your YouTube channel’s look. 

Maybe you’ll want to advertise a new product but then change it back to just an image or an image with just your brand’s name on it. You get to call the shots! 

Need more resources? We’ve got you covered. 

This guide featured a comprehensive view of YouTube banner creation, but we realize there might be other YouTube questions on your mind. Here’s a list of other YouTube-related resources on GetApp: 

We also recommended looking at the tools in our video making and video editing software directions, where you can compare tools’ functionality and usability, as well as read reviews from real users such as you.

Note:

The applications mentioned in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

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About the author

Toby Cox

Senior Content Writer
Hey there, I’m Toby. I’m a Senior Content Writer at GetApp. I bring you insights about software and technology trends for small businesses. Home base: Washington, DC; Things about me: I love bees, tacos, and yoga; Tech trends I think you should keep an eye on: Immersive reality technology and blockchain.
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