Canva Pricing, Features, Reviews & Comparison of Alternatives

Canva

Graphic-design tool for web & print media

4.7/5 (6,878 reviews)

Canva overview

What is Canva?

Canva is a web-based graphic-design tool offering a drag-and-drop interface that provides access to hundreds of design layouts for creating presentations, social media graphics, posters, flyers, invitations and more. The tool can be used by both non-designers and professionals to create custom web and print media. Users can select from a stock library of over a million photographs, illustrations, graphics, fonts, and more to add to their designs.

Canvas includes preset photo filters and advanced photo editing tools that enable users to add text, stickers, borders, frames and more. Users can upload their own photos, vectors and illustrations into the drag-and-drop interface or select from over a million stock library images and add icons, shapes, and various other elements. The platform provides a vast selection of fonts and suggests multiple font combinations that best match a selected typeface.

Users can browse through a variety of fully customizable document templates and designs including eye-catching posters, flyers, pamphlets and presentations, to media kits, tickets, email invitations, social media posts and logos, banners and more. Canva helps teams organize their thoughts and present big ideas with mind maps, charts, and diagrams to make data visually appealing and easy to comprehend.

The Canvas app for iPad allows users to create designs and collaborate on projects while on the go. Users can share their designs directly via email, to a social media network, messaging apps, or export to their camera roll. Professionally designed layouts for social media pages are perfectly sized for standard Facebook, Twitter, Google+, Pinterest, and Instagram graphics.
www.canva.com

Pricing

Starting from
$12.95/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

Australia

Supported languages

English, Czech, Danish, Dutch, Finnish and 12 other languages, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish
Canva screenshot: Click and drag a style to add headings and textCanva for WorkCanva screenshot: Add text, shapes, elements, stickers, borders, frames and more. Canva screenshot: Choose from a variety of designs including social media, presentation, poster, Facebook cover or post, blog graphic, and moreCanva screenshot: Access thousands of layouts for any type of presentationCanva screenshot: Share directly to social media channels including Facebook, Twitter, Pinterest, Instagram and Google+Canva screenshot: Upload custom images to the editor or choose from Canva's extensive library of imagesCanva screenshot: Convey messages by adding text or captions to designs Canva screenshot: Get access to more than hundreds of professional templates via iPad and tweak them to suit any need

Canva reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.5
  4.6
  4.4
Paulo Otávio Diniz Rodrigues

No wonder it's so well known. You cannot go wrong.

Used daily for 2+ years
Reviewed 2020-05-21
Review Source: Capterra

We use it for both internal and external business needs whenever we want professional or fun-looking visual publications that won't take a lot of time to make (or money to pay a pro).

Pros
First of all, it's really easy to use. Tools are a no-brainer for the most part (or require little exploring), and unlike in other offline apps, it has tons of resources (icons, images, even text templates with different sizes and fonts) just a couple of clicks away, so the best part is that it saves you a lot of time when you're in a hurry. We use it whenever we don't have time for getting a pro/a designer to do it while still needing something that looks either professional or even fun (for internal events, for example – making internal announcements). It's also quite affordable, and can be used even for some business needs. Great for designing T-shirts quickly; it even gives you the measures if you search.

Cons
Such simplicity and clean UI/UX comes at the cost of making a few really basic needs surprisingly slightly more complex than they should, such as when you have to draw a line. There's no "pencil", so you have to go to shapes, find a line you like, and then use it and adapt it. Still quite easy, but adding a few basic custom drawing tools wouldn't hurt.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Humberto Colmenares

Canva, El Software de Diseño Online Más Usado

Used daily for 2+ years
Reviewed 2020-07-09
Review Source: Capterra

Canva, en lo personal es la mejor herramienta de diseño para NO diseñadores. Es un software que ha democratizado el diseño gráfico para cualquiera que desee incorporar estrategias de contenido en sus redes sociales, presentaciones de negocios, flayer publicitarios, entre otros. Con Canva, encontrarás muchas plantillas listas para utilizar en cualquiera de tus redes sociales. Cada una de ellas están optimizadas en cuanto al tamaño recomendado para la red social que deseas utilizar en tus campañas. Este software es muy versátil y su funcionamiento es muy intuitivo. Como es una herramienta que utilizan los más experimentados marketeros online, existen mucho tutoriales que te ayudarán a volverte en un experto. Mucho expertos en marketing digital recomiendan su uso. Los amigos de Hubspot tienen infinidad de artículos de blog que hablan de esta herramienta. Forbes.com habla de su crecimiento en medio del COVID-19. Si escribes "Canva" en el buscador de Google encontrarás más de 23MM de resultados de expertos hablando de este software de diseño. Otra cosa adorable de esta herramienta es que también la encuentra en su aplicación móvil, tanto para Android como para IOS. Disfruta de esta herramienta y no dudes en decidirte por ella.

Pros
- Uno de los software de diseño online más utilizado por lo que encontrarás muchísimos tutoriales, plantillas y ejemplos a utilizar. - Su versión gratuita ya dispone de muchísimos diseños y plantillas que pueden ayudarte a comenzar si no eres diseñador (como yo). - La versión de pago te ofrece muchísimas opciones de diseño: plantillas, imágenes, íconos realmente impactantes. - Es muy fácil de utilizar, un software muy intuitivo y versátil. - Posee infinidad de tamaños y formatos para utilizar en cualquier red social. Sus tamaños están actualizados para que cuadren perfectamente en cualquiera de tus redes sociales.

Cons
- En su versión gratuita, no puedes descargar diseños en fondo transparente. Es una utilidad que vas a necesitar en cualquier momento. Lo puedes resolver actualizando a una suscripción de pago.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Stephen Parker

Canva is Great for Social Media

Used occasionally for 2+ years
Reviewed 2019-05-31
Review Source: Capterra

It's not bad for someone with no design experience as long as they are willing to pay more for printing. For the higher cost of printing you could pay a professional such as myself to design for you and print at a lower cost and higher quality. The application is bad for the overall marketing industry because it has lowered the quality standard and impact of advertisements being created by business owners who think they understand marketing, design and printing. I recently said to one of my clients who owns a high end auto detailing business and tried to create some marketing materials on his own, "I don't now how to properly wax and detail my vehicle. I would probably ruin the paint job somehow if I were to do it myself. That's why I hire a professional. I wouldn't expect you to be able to handle a design, print and marketing job either because that's not what you do." In short, stick to what you know and leave the rest to professionals. It will cost you less in the long run.

Pros
It's very easy to use and offers a ton of design content for free. You don't necessarily need to search outside of Canva for images but you can if you want. It's great for designing simple social banners or marketing materials quickly but there is a catch. They are trying to sell you printing services and their pricing is not competitive with quality printers.

Cons
I recommend Canva to clients who need to create social media marketing images. I have worked with clients who need me to print postcards, flyers or brochures that they designed on Canva and there are issues. Canva is trying to sell printing services. Their design templates are sized and setup for the printer companies they outsource to. If you design on Canva and download the files to send to a professional printer then those files are not setup correctly and require alterations to be printed. That's if there is room for alterations, but not all designs will allow for easy alteration so therefore the customer is forced to print on Canva at higher costs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Thomas Furlong

Simple and Sleek design with decent functionality

Used weekly for 2+ years
Reviewed 2020-05-09
Review Source: Capterra

Overall Canva is a great program whether using the free templates and graphics or unlocking their super high quality paid templates and graphics. Either way you won't be disappointed. I've been using Canva for a while and they keep getting better. It's real helped me on my Facebook post to educate my customers and make high quality infographics.

Pros
This tool is great for quickly creating infographics for real estate educational pieces that you can post on your social media platforms. Canva has templates for all types of postings that are fairly easy to customize. If you know the look and feel of the design you're going for then just flip through their large selection of templates, select the one you want, and make the adjustments you desire. It's that easy. The functionality is limited but powerful enough for almost any task. One positive to the limited functionality is that you don't get overwhelmed with all the options like some other programs which leaves you getting stuck in an endless loop of trying to find the "best" font or the best transitions. It's a simple, clean, inexpensive tool. Also, the export and import features are great. You can import your own photos, logos, etc. and the export function let's you export your creation to a bunch of different formats for whatever platform you want to share on. It's a great program with a large volume of quality stock images, graphics, fonts and templates to tackle any presentation. It works seamlessly with our real estate posts.

Cons
One downside to the software is the difficulty of changing the location of certain items in the layout. It can be cumbersome when compared to some of the other programs out there to relocate items within the presentation. The only other downside is that a lot of the graphics and templates are not free so you options are limited with the free version.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Christopher Mao

Canva Definitely Understands Its Users!

Used daily for 1-2 years
Reviewed 2020-04-26
Review Source: Capterra

My overall experience with Canva is a 9/10. Whenever I need a quick design made or even some design inspiration, Canva is a great resource to turn to. The design assets that they provide are up-to-date and have provided my team with a quick way to create templates for the current project and future ones. In total, Canva has saved my team thousands of hours over the 2 years that we have used the software.

Pros
Canva makes good design available to just about anyone with a desktop or mobile device. They provide plenty of templates for a wide range of different formats including digital and print. These templates are constantly updated and in-touch with modern design trends. In the editor, the software provides automatic guidelines that help the user understand symmetry, composition, and ratios. For users looking for pre-made graphics or stock photos, Canva also provides a huge selection of assets that can be dragged and dropped into any design.

Cons
Some features commonly used by illustrators such as a "Selector Tool" or basic masking tools are not available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Canva pricing

Starting from
$12.95/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Canva: free

Canva for Work: $12.95 per month

Canva Enterprise: Coming soon

Pay yearly (save 23%)

Canva features

Collaboration Tools
Collaborative Workspace
Customizable Branding
Drag & Drop Interface

API (319 other apps)
Access Control (227 other apps)
Activity Dashboard (190 other apps)
Activity Tracking (141 other apps)
Automatic Notifications (188 other apps)
Chat (162 other apps)
Commenting (202 other apps)
Document Management (199 other apps)
Document Storage (221 other apps)
File Management (142 other apps)
Permission Management (196 other apps)
Projections (150 other apps)
Reporting & Statistics (139 other apps)
Search Functionality (262 other apps)
Third Party Integration (225 other apps)
Workflow Management (147 other apps)

Videos and tutorials

Additional information for Canva

Key features of Canva

  • Layouts for every occasion
  • Stock images and illustrations
  • Social media graphics
  • Library of fonts
  • Drag & drop editor
  • Custom templates
  • Customizable branding
  • Photo editing
  • Resize designs
  • Branded templates
  • Share photo folders
  • Organize images into folders
  • Upload fonts
  • Transparent backgrounds
  • Design folders
  • Photo filters
  • Stock vectors & photographs
  • Icons, shapes & elements
  • Presentations
  • Multiple document types
  • Graphs, mind maps, charts, & diagrams
  • Collaborate with partners
  • Color code thoughts and ideas
  • Blog and website posts
  • Cards and invitations
  • Business cards
  • Snapchat geofiler templates
  • Business logos
  • Share via email, text, messaging apps
  • Publish for web & print
View All Features

Benefits

Canva enables users to create a variety of on-brand marketing materials, presentations and social media graphics for organizations of any size, within any industry.

Both professionals as well as non-designers can use Canva's drag-and-drop editor to create high quality web and print media graphics.

Canva provides thousands of customizable layouts for a wide selection of documents such as presentations, newsletters, reports, calendars, infographics and more.

Canva allows organizations to save their brand’s colors and upload custom logos and fonts, as well as share photo folders and designs with teams.

Users are able to resize designs in a few clicks, such as change a Facebook post into a full-size poster.