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Apollo.io vs Lusha Comparison (2026)

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Good recommendations?

Apollo.io

Lusha

Overview

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

Lusha is a cloud-based B2B sales intelligence platform offering verified contact data, real-time buying signals, and AI-driven.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

49.9

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

399

271

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

4.0

398

160

142

Value for money

Ease of use

Features

Customer support

64%

would recommend this app

Pros

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”

Nicholas P.

Account Development Manager

“The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows.”

Shasta W.

Director of Sales Support

Pros

“Lusha's LinkedIn integration is a highlight, the Chrome extension captures leads directly from profiles, making it a smooth and efficient addition to any sales process.”

Nurudeen O.

Business Outreach Analyst

“Using both the contact and company features, we are able to create a fine tuned campaign and pull contact information directly from Lusha into our outreach program.”

Nolan W.

Head of Sales

“Good for lead gen and outbound sequences but also quite buggy and not optimised enough as well it could add some ai agents or something that can maximise the systems abilities.”

Eric N.

Business Development Manager

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”

Toni M.

Director of Market Research

“Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it.”

Zaro D.

Owner

“Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation.”

Ellie A.

Co-Founder

Cons

“We had multiple meetings with their data team and their Customer Success Manager to try to find a solution where we requested that they deliver on their promises, but all that we got was no direct answers and parroted: "Lusha is continuously striving to improve the data it provides, and our accuracy is 80% which is the industry standard." And when I point out that the coverage is 10% so their accuracy doesn't mean much, we just get blank stares and a silent meeting.”

Marko K.

Business Development Representative

“This company Steal data like personal phone numbers and then strangers call you at all hours. When you put in a GDPR right to be forgotten request - which I have several times, they just re-steal your data and sell it again.”

Ronan O.

CEO

“After reaching out via email regarding an account issue, I received no response, which is frustrating, especially when you're relying on the tool for active prospecting.”

Nurudeen O.

Business Outreach Analyst