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ActiveCampaign vs Lusha Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Lusha
4.0
(398)5
160
4
142
3
64
2
16
1
16
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Lusha is a cloud-based B2B sales intelligence platform offering verified contact data, real-time buying signals, and AI-driven.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.0
398
5
4
3
2
1
160
142
64
16
16
- Value for money
- Ease of use
- Features
- Customer support
64%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“Lusha's LinkedIn integration is a highlight, the Chrome extension captures leads directly from profiles, making it a smooth and efficient addition to any sales process.”
Nurudeen O.
Business Outreach Analyst
“Using both the contact and company features, we are able to create a fine tuned campaign and pull contact information directly from Lusha into our outreach program.”
NW
Nolan W.
Head of Sales
“Good for lead gen and outbound sequences but also quite buggy and not optimised enough as well it could add some ai agents or something that can maximise the systems abilities.”
Eric N.
Business Development Manager
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“We had multiple meetings with their data team and their Customer Success Manager to try to find a solution where we requested that they deliver on their promises, but all that we got was no direct answers and parroted: "Lusha is continuously striving to improve the data it provides, and our accuracy is 80% which is the industry standard." And when I point out that the coverage is 10% so their accuracy doesn't mean much, we just get blank stares and a silent meeting.”
MK
Marko K.
Business Development Representative
“This company Steal data like personal phone numbers and then strangers call you at all hours. When you put in a GDPR right to be forgotten request - which I have several times, they just re-steal your data and sell it again.”
RO
Ronan O.
CEO
“After reaching out via email regarding an account issue, I received no response, which is frustrating, especially when you're relying on the tool for active prospecting.”
Nurudeen O.
Business Outreach Analyst
- Vendor responds to reviews
- Last review14 days ago
- Vendor responds to reviews
- Last review6 months ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Auto Extraction
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- B2B Lead Generation
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Built-In Database
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call List Management
- Call Logging
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation and Publishing
- Data Cleansing
- Data Enrichment
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Alerts
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Intent Data
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Sales Activity Management
- Sales Automation
- Sales Management
- Sales Pipeline Management
- Sales Trend Analysis
- Search/Filter
- Segmentation
- Shared Contacts
- Strategic Planning
- Summary Reports
- Tagging
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Workflow Management
- Total features103
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Auto Extraction
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- B2B Lead Generation
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Built-In Database
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call List Management
- Call Logging
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation and Publishing
- Data Cleansing
- Data Enrichment
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Alerts
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Intent Data
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Sales Activity Management
- Sales Automation
- Sales Management
- Sales Pipeline Management
- Sales Trend Analysis
- Search/Filter
- Segmentation
- Shared Contacts
- Strategic Planning
- Summary Reports
- Tagging
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Workflow Management
Integrations
- Total integrations91
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Albato
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- Bullhorn
- CTM
- Calendly
- Chili Piper
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Workspace
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- LinkedIn Sales Navigator
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Project Server Subscription Edition
- Notion
- OnceHub
- OnePageCRM
- Outreach
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- Salesloft
- SamCart
- Scalestack
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Workato
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- monday CRM
- Total integrations18
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Albato
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- Bullhorn
- CTM
- Calendly
- Chili Piper
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Workspace
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- LinkedIn Sales Navigator
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Project Server Subscription Edition
- Notion
- OnceHub
- OnePageCRM
- Outreach
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- Salesloft
- SamCart
- Scalestack
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Workato
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- monday CRM
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