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Charm
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Direct-To-Consumer eCommerce Intelligence Platform
Table of Contents
Charm - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: August 2025
Charm overview
What is Charm?
Use Charm to find and analyze 4 million ecommerce brands worldwide. As a SaaS company, retailer, marketing agency, investor, or 3PL, get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. Charm uses a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct-to-consumer ecommerce.
With Charm you can:
-Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more.
-Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions.
- Get in-depth data points to source and diligence your next investment: We used the Charm Growth Score to discover up-and-coming brands like Allbirds and Caraway before they became household names.
-Use the Prospector tool which helps you find lists of brands within your ideal customer profile. Search for lists of brands by inputting key metrics including category, tech stack, store platform, Charm Growth Score, Charm Success Score, SKU count, and much more
Key benefits of using Charm
- Companies can use specific filters such as ad count, tech stack, and store platform to find the brands that match their ideal customer profile. They can also use these data points to personalize their outbound messaging to increase email open rates and close more deals.
-Charm recently added to their capabilities by also providing daily sales data on every product sold on TikTok Shop across all categories and markets globally.
Starting price
Alternatives
with better value for money
Charm’s user interface
Charm reviews
Overall rating
5.0
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- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.6/10
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Charm's key features
Most critical features, based on insights from Charm users:
All Charm features
Features rating:
Charm alternatives
Charm
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Charm pricing
Pricing plans
Pricing details:
Brand Discovery
No pricing info
Sourcing & Diligence
No pricing info
Prospecting
No pricing info
TikTok Shop Analytics
No pricing info
User opinions about Charm price and value
Value for money rating:
Charm integrations (2)
Top integrations
Charm support options
Typical customers
Platforms supported
Support options
Training options
Charm FAQs
Charm has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Charm support?
Charm supports the following languages:
English
Q. Does Charm offer an API?
Yes, Charm has an API available for use.
Q. What level of support does Charm offer?
Charm offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, Chat, Knowledge Base