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Cognism vs Apollo.io Comparison (2026)

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Cognism logo

Cognism

Apollo.io logo

Apollo.io

Overview

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1000

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

49

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

267

5

4

3

2

1

202

56

7

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.5

399

5

4

3

2

1

271

93

17

4

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

Pros

“The filtering options are incredibly granular, allowing us to pinpoint our exact ideal customer profile (ICP).”
IE

Ismail E.

Sales director

“The onboarding support was first-class, and it has saved our teams hours of manual verification work, delivering fantastic value for money.”
YC

Yeray C.

Director of Technology

“I find Cognism provides accurate B2B data, real-time intent signals, and seamless CRM integration, making prospecting efficient despite occasional outdated contacts.”
Verified reviewer profile picture

Connor N.

Global Engagement Executive

Pros

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”
LH

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”
Verified reviewer profile picture

Nicholas P.

Account Development Manager

“The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows.”
SW

Shasta W.

Director of Sales Support

Cons

“The only minor downside is that bulk exporting large datasets can occasionally take a bit of time to process.”
YC

Yeray C.

Director of Technology

“Have experienced a few duplicates when exporting contact lists, meaning we spend more credits than needed, however when raised these have always been refunded.”
OR

Oli R.

Head of Marketing

“That said, the data accuracy isn’t always 100%, which is to be expected, but it can be frustrating when numbers are outdated.”
WF

Will F.

Sales Executive

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”
Verified reviewer profile picture

Toni M.

Director of Market Research

“Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it.”
Verified reviewer profile picture

Zaro D.

Owner

“Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation.”
Verified reviewer profile picture

Ellie A.

Co-Founder

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features79
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accessibility Compliance (WCAG)
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Address Validation
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Automatic Transcription
  • Autoresponders
  • B2B Lead Generation
  • Behavioral Analytics
  • Built-In Database
  • Business Process Control
  • CRM
  • CRM Integration
  • Calendar Management
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Transcription
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversation Intelligence
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation and Publishing
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Enrichment
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Profiling
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Deal Management
  • Demographic/Firmographic Data
  • Dynamic Modeling
  • Email Address Extraction
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Goal Management
  • Graphical Data Presentation
  • Intent Data
  • Interaction Tracking
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Match & Merge
  • Meeting Management
  • Meeting Notes
  • Modeling & Simulation
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • On-Demand Recording
  • Performance Management
  • Performance Metrics
  • Personalization
  • Phone Number Extraction
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Language Translation
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Onboarding & Training
  • Sales Planning
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Social Media Integration
  • Speech Recognition
  • Statistical Analysis
  • Strategic Planning
  • Target Account Identification
  • Task Management
  • Territory Management
  • Third-Party Integrations
  • Transcript Search & Annotation
  • Workflow Automation
  • Workflow Management
  • Total features118
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accessibility Compliance (WCAG)
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Address Validation
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Automatic Transcription
  • Autoresponders
  • B2B Lead Generation
  • Behavioral Analytics
  • Built-In Database
  • Business Process Control
  • CRM
  • CRM Integration
  • Calendar Management
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Transcription
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversation Intelligence
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation and Publishing
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Enrichment
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Profiling
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Deal Management
  • Demographic/Firmographic Data
  • Dynamic Modeling
  • Email Address Extraction
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Goal Management
  • Graphical Data Presentation
  • Intent Data
  • Interaction Tracking
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Match & Merge
  • Meeting Management
  • Meeting Notes
  • Modeling & Simulation
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • On-Demand Recording
  • Performance Management
  • Performance Metrics
  • Personalization
  • Phone Number Extraction
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Language Translation
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Onboarding & Training
  • Sales Planning
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Social Media Integration
  • Speech Recognition
  • Statistical Analysis
  • Strategic Planning
  • Target Account Identification
  • Task Management
  • Territory Management
  • Third-Party Integrations
  • Transcript Search & Annotation
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations8
  • Agentforce
  • Airtable
  • Attio
  • Barracuda Web Security Gateway
  • Bouncer
  • Bullhorn
  • Chrome Enterprise
  • Claude
  • Claude Code
  • Clay
  • Close
  • Copper
  • Crelate
  • Dynamics 365 Sales
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Hunter
  • Instantly
  • LinkedIn Recruiter
  • LinkedIn Sales Navigator
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Outreach
  • Perplexity
  • Pipedrive
  • Prospeo
  • Retell AI
  • Salesforce Commerce Cloud
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Smartlead
  • Squarespace Domains
  • Surfe
  • Trellus - Real-time cold call AI assistant
  • Vidyard
  • WebsiteTracker
  • Woodstock Optimization Studio
  • Workato
  • Zapier
  • Zoho CRM
  • Total integrations40
  • Agentforce
  • Airtable
  • Attio
  • Barracuda Web Security Gateway
  • Bouncer
  • Bullhorn
  • Chrome Enterprise
  • Claude
  • Claude Code
  • Clay
  • Close
  • Copper
  • Crelate
  • Dynamics 365 Sales
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Hunter
  • Instantly
  • LinkedIn Recruiter
  • LinkedIn Sales Navigator
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Outreach
  • Perplexity
  • Pipedrive
  • Prospeo
  • Retell AI
  • Salesforce Commerce Cloud
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Smartlead
  • Squarespace Domains
  • Surfe
  • Trellus - Real-time cold call AI assistant
  • Vidyard
  • WebsiteTracker
  • Woodstock Optimization Studio
  • Workato
  • Zapier
  • Zoho CRM

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