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Leadfeeder vs Apollo.io Comparison (2026)

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Leadfeeder

Apollo.io

Overview

Turn your B2B website into a lead generation engine by revealing the companies showing real buying intent on your site.

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

136

Value for money

Ease of use

Features

Customer support

71%

would recommend this app

4.5

398

271

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

Pros

“The ability to see who is on the website, what pages they’ve been looking at and their keyword searches helps me to do everything from understand intent leads better to helping to plan ABM campaigns based on behaviours.”

Jamie G.

Senior Account Manager

“Pretty positive, you get exactly what you pay for- for an SME that's just starting out with email marketing it gives you the basic toolset to segment your audience and send email campaigns with some metrics on performance.”

Jake L.

Global Marketing Manager

“At first, the possibility to track our website visitors and being able to contact new customers”

cyrille I.

Manager

Pros

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”

Nicholas P.

Account Development Manager

“The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows.”

Shasta W.

Director of Sales Support

Cons

“Throughout my time using their service, there was no mention of their terms and conditions, that you have to cancel before 30 days of the renewal. And there was no reminder at all.”

Sherry T.

Marketing Specialist

“We figured out the application does not meet our needs, but as you are engaged for more than one year, you are re-conducted even if you explain that the needs are not fulfilled.”

cyrille I.

Manager

“So the value that can actually be gotten from their platform will be smaller. Upon realizing that the platform was a waste of time and money, I discovered that my subscription had been auto-renewed with no means of cancellation.”

Sherry T.

Marketing Specialist

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”