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Leadfeeder vs ZoomInfo Sales Comparison (2026)

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ZoomInfo Sales logo

ZoomInfo Sales

Overview

Turn your B2B website into a lead generation engine by revealing the companies showing real buying intent on your site.

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

136

5

4

3

2

1

65

47

15

3

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

4.1

322

5

4

3

2

1

156

94

41

10

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
65%
would recommend this app

Pros

“The ability to see who is on the website, what pages they’ve been looking at and their keyword searches helps me to do everything from understand intent leads better to helping to plan ABM campaigns based on behaviours.”
Verified reviewer profile picture

Jamie G.

Senior Account Manager

“Pretty positive, you get exactly what you pay for- for an SME that's just starting out with email marketing it gives you the basic toolset to segment your audience and send email campaigns with some metrics on performance.”
JL

Jake L.

Global Marketing Manager

“At first, the possibility to track our website visitors and being able to contact new customers”
cI

cyrille I.

Manager

Pros

“The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually.”
Verified reviewer profile picture

Bill L.

Vice President of Sales and Operations

“ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information”
MK

Matt K.

RevOps Manager

“As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.”
Verified reviewer profile picture

Eric L.

Sr. Solutions Engineer

Cons

“Throughout my time using their service, there was no mention of their terms and conditions, that you have to cancel before 30 days of the renewal. And there was no reminder at all.”
Verified reviewer profile picture

Sherry T.

Marketing Specialist

“We figured out the application does not meet our needs, but as you are engaged for more than one year, you are re-conducted even if you explain that the needs are not fulfilled.”
cI

cyrille I.

Manager

“So the value that can actually be gotten from their platform will be smaller. Upon realizing that the platform was a waste of time and money, I discovered that my subscription had been auto-renewed with no means of cancellation.”
Verified reviewer profile picture

Sherry T.

Marketing Specialist

Cons

“ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. ”
SS

Shawn S.

Business Relations

“I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.”
MW

Marissa W.

Senior Account Executive

“Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.”
gs

george s.

Director

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features94
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • B2B Lead Generation
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Charting
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Marketing
  • Conversation Intelligence
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Scoring
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Enrichment
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Demographic/Firmographic Data
  • Email Alerts
  • Email Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Generative AI
  • Goal Setting/Tracking
  • Intent Data
  • Interaction Tracking
  • Keyword Tracking
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multiple Data Sources
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Activity Management
  • Sales Automation
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Site Search Tracking
  • Source Tracking
  • Summary Reports
  • Tagging
  • Target Account Identification
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features62
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • B2B Lead Generation
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Charting
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Marketing
  • Conversation Intelligence
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Scoring
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Enrichment
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Demographic/Firmographic Data
  • Email Alerts
  • Email Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Generative AI
  • Goal Setting/Tracking
  • Intent Data
  • Interaction Tracking
  • Keyword Tracking
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multiple Data Sources
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Activity Management
  • Sales Automation
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Site Search Tracking
  • Source Tracking
  • Summary Reports
  • Tagging
  • Target Account Identification
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations13
  • ActiveCampaign
  • Bullhorn
  • Dynamics 365
  • Dynamics 365 Business Central
  • Google Analytics 360
  • Google Data Studio
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • JobDiva
  • LinkedIn for Business
  • Marketo Engage
  • Oracle Eloqua Marketing Automation
  • Outreach
  • Pipedrive
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Salesloft
  • Slack
  • Snowflake
  • Zapier
  • Zoho CRM
  • webCRM
  • Total integrations16
  • ActiveCampaign
  • Bullhorn
  • Dynamics 365
  • Dynamics 365 Business Central
  • Google Analytics 360
  • Google Data Studio
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • JobDiva
  • LinkedIn for Business
  • Marketo Engage
  • Oracle Eloqua Marketing Automation
  • Outreach
  • Pipedrive
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Salesloft
  • Slack
  • Snowflake
  • Zapier
  • Zoho CRM
  • webCRM

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