Omnia Dynamic Pricing Pricing, Features, Reviews & Comparison of Alternatives

Omnia Dynamic Pricing

Algorithm-based pricing optimization solution for retailers

4.64/5 (11 reviews)

Omnia Dynamic Pricing overview

What is Omnia Dynamic Pricing?

Omnia is a provider of integrated pricing and online marketing solutions for retailers, offering an automation suite of SaaS-based modules. The range of products are intended to aid the growth of sales and therefore profit margins, by acknowledging existing business strategies to allow Omnia to automate pricing and online marketing. Omnia Dynamic Pricing sits within the Omnia suite as a pricing module, alongside Omnia's Pricewatch, and promises intelligent, automatic price optimization for products. The module boasts a core, self-learning algorithm built around price elasticity that combines internal product and sales data with that obtained from other sources such as Omnia Pricewatch and Google Analytics. By determining those products needing to attract larger volumes of sales i.e. "high elasticity" products, and products able to have a high margin i.e. "low elasticity", the module generates new optimal pricing. The algorithm promises to resist pricing suggestions pitched higher or lower than the market rate and therefore fixing any existing outlier prices in the process.

Dynamic Pricing also features customizable business rules on any level, product or category, with a conditional logic-based interface used to define any pricing business rule necessary. Pricing can then also be based on any variable including such factors as recommended retail price (RRP), target sale margin, competitor averages, etc. More broadly, the Dynamic Pricing module promises a level of transparency and visibility on optimal market pricing for retailers of every type and scale. Decisions made by its algorithm are always qualified via a flexible, intuitive console-based UI that Omnia claims requires no installation or specialist knowledge to operate.
www.omniaretail.com

Pricing

Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Omnia Dynamic Pricing screenshot: Dynamic Pricing utilizes a core, self-learning algorithm based around price elasticity, revealing the products needing to attract volume and those that can have a higher marginomnia - how does it workOmnia Dynamic Pricing screenshot: Customizable pricing business rules allow any required strategy to be followed, with prices based on any variableOmnia Dynamic Pricing screenshot: Example channel search on a given product, detailing all the key pricing information plus access to the "Show Me Why" button

Omnia Dynamic Pricing reviews

Excellent
7

Very good
4

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.4
  4.5
  4.5
  4.8
Shawn Bly

Works fantastic

Used daily for 6-12 months
Reviewed 2019-11-17
Review Source: Capterra

I use DynamicPricing for my products prices. It helps me get the most profit from sales by comparing with competitors pricing.

Pros
I like that it automates your pricing to help you make the most money based on competitors pricing. You can even price based on location. It’s very easy to use.

Cons
The only thing is that it’s kind of expensive.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Malva Verbeek

A leapfrog forward through dynamic pricing!

Used daily for 6-12 months
Reviewed 2019-12-17
Review Source: Capterra

Always the latest market dynamic reflected in the prices, through a fully automated process without human intervention across all markets.

Pros
- The flexibility of the tool: every pricing strategy is possible or made possible - Reliability of scraping information. - Transparency through the market trends and show me why functionality, to understand which pricing strategy is applied.

Cons
- Working in multiple portals is not that straightforward. Therefore standardization across portals (for multiple markets) is not in place yet. - Analytics on assortment level needs to be done outside of Omnia.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

An Rooda

Great solution for dynamic pricing

Used daily for 1-2 years
Reviewed 2020-05-27
Review Source: Capterra

Flexible to build business rules.

Pros
Great benchmark data, easy to adapt to new markets,

Cons
Not all benchmarks were in place and took some time to add.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Julien Bakker

Great software and support

Used daily for less than 6 months
Reviewed 2020-05-14
Review Source: Capterra

Pros
The Dynamic pricing software helped us to implement our new pricing strategy and get our prices dynamic. The software is easy to use, got really a lot of features and is getting new improvements on a very frequent basis. Beside of the software the implementation went very well by the help of the people of Omnia Retail.

Cons
At the moment no cons. There were some parts of the pricing strategy we couldn't implement at the beginning. But with some workarounds and help of the product team we got everything worked.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Joris Stigters

Value for money and easy to use

Used daily for 2+ years
Reviewed 2020-01-02
Review Source: Capterra

Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues.

Pros
- User interface simplicity - Integration with all major Dutch comparison websites - Does exactly what it needs to do - Great and fast support

Cons
- No A/B testing possibilities available to proof value of dynamic pricing - Pricing of software when having significant volume of SKU's

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Omnia Dynamic Pricing pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Request demo and pricing information via website.

Omnia Dynamic Pricing features

Search Functionality

API (162 other apps)
Activity Dashboard (110 other apps)
Activity Tracking (72 other apps)
Automatic Notifications (61 other apps)
CRM Integration (135 other apps)
Collaboration Tools (61 other apps)
Contact Database (72 other apps)
Contact Management (74 other apps)
Customizable Templates (61 other apps)
Data Import/Export (70 other apps)
Email Integration (56 other apps)
Lead Capture (56 other apps)
Lead Management (73 other apps)
Real Time Data (67 other apps)
Reporting & Statistics (74 other apps)
Sales Analytics (69 other apps)
Sales Reporting (66 other apps)
Third Party Integration (110 other apps)
Workflow Management (55 other apps)

Videos and tutorials

Additional information for Omnia Dynamic Pricing

Key features of Omnia Dynamic Pricing

  • Pricing analytics
  • Competing product analysis
  • Channel analysis
  • Price list management
  • Price optimization automation
  • Application integration
  • Market research
  • Multiple data sources
  • Predictive modeling
  • Search functionality
  • Dynamic analysis
  • Business intelligence
  • Market segmentation
  • Product catalog integration
  • Custom pricing options
  • Rules based algorithms
  • Conditional logic
View All Features

Benefits

Omnia's Dynamic Pricing is an integrated product pricing solution for retailers of any scale, utilizing competitor pricing data coverage in 30+ countries and a range of tools designed to help grow business and raise sales margins.
Makes "intelligent" automated pricing decisions around a self-learning algorithm based on product-level price elasticity that leverages internal system product / sales data and other data gleaned from sources including Omnia's Pricewatch module and Google Analytics.
Aside from improving the visibility on high / low elasticity products, the core algorithm also promises to fix outlier prices that are currently set too low or too high beyond the optimal market level.
Customizable business rules set at product or category levels can be defined using conditional logic, with pricing based on any variable.
A "Show Me Why" approach to system transparency makes clear the algorithm's pricing decisions, keeping visibility high and a promise on user-friendly operation for users of every level.