TELUS Sales Enablement - 2026 Pricing, Features, Reviews & Alternatives

TELUS Sales Enablement (formerly Blacksmith Sales Enablement) helps foodservice sales teams sell more efficiently and drive profitable growth. It provides the tools your business needs to get the right products in front of the right customers at the right time. It’s part of the TELUS Agriculture & Consumer Goods ecosystem.

The platform is purpose built and cloud based. It streamlines sales operations, provides deep customer insights and enhances collaboration between internal teams and broker agencies. It's a game-changing solution that centralizes essential resources – from product information and marketing content to pipeline management and sales analytics.

Key features & benefits:

Data-driven insights

Keep your team informed about potential growth opportunities with access to distributor sales data and operator purchasing insights.

Identify whitespace opportunities and capitalize on key sales drivers.

Automated sales processes

Save time on administrative tasks with a built-in GS1-powered product catalog and pre-loaded customer details.

Empower your team with pipeline management and sales call planning tools.

Seamless collaboration

Streamline communication between internal teams and broker sales agencies.

Accelerate decision-making and ensure stakeholders work from the same data sources in our unified, integrated CRM platform.

Integrated ecosystem

Get an end-to-end view from planning to execution.

Leverage sales data and optimize contracts via our platform that connects with TELUS Trade Promotion Management.

Mobile-first approach

Enable your sales team with on-the-go access to critical data and resources.

Prepare for customer visits and manage rep activities in the field with real-time access to product specs, sales data and CRM tools.

TELUS Sales Enablement stands out in the crowd. Here’s how:

Purpose-built for foodservice

The platform is designed to meet the complex needs of the foodservice industry – from managing relationships with manufacturers to distributors to operators.

Integrated ecosystem

The platform connects withTELUS Trade Promotion Management to provide an end-to-end view of the sales and trade spend lifecycle. Most standalone solutions do not have this capability.

AI-powered insights from Tastewise

The platform delivers actionable, AI-powered insights that combine market, distributor and operator menu data to generate actionable recommendations.

Mobile-first experience

The easy-to-use mobile app ensures field reps can access critical data and insights, enabling them to make more efficient and proactive sales calls.

Getting started:

Dedicated customer success team with foodservice expertise.

Comprehensive training and certification programs.

Pre-built integrations with major systems and data providers.

Ongoing support:

Dedicated support team with guaranteed support times.

Regular platform updates and feature enhancements.

User community and industry events.

Quarterly business reviews and optimization consulting.

TELUS Sales Enablement enhancements

We routinely enhance our products and services – guided by user feedback from our global customer base. Here are the latest changes to TELUS Sales Enablement:

Tastewise integration

Sell more efficiently with AI-powered data from Tastewise.

Improve sales targeting and identify white space opportunities within your existing CRM.

Task management

Streamline workflows, enhance communication, improve project visibility and close more deals.

Plan, collaborate and track projects across teams.

Transform your foodservice sales

Discover how TELUS Sales Enablement can help you close more deals and drive revenue growth.

Book a demo: telus.com/salesenablement