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Pricen Logo

Smarter pricing. Maximum profit. Zero complexity.

Table of Contents

Pricen - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Pricen overview

What is Pricen?

Pricen is an advanced price optimization and dynamic pricing platform built for retail and e-commerce leaders. Powered by machine learning, it helps you set competitive, customer-driven prices that maximize both margin and conversion. From portfolio management to fully automated dynamic pricing, Pricen streamlines every pricing workflow to drive growth and profitability.

Pricen is trusted by retailers in over 34 countries. Head to our homepage to learn more about our customers and results.

Note: Formerly called Sniffie Software

Key benefits of using Pricen

Increase profit margins with AI-driven price recommendations.
Maximize sales volume by setting optimal prices that balance competitiveness and profitability.
Automate pricing workflows across your portfolio to save time and reduce human error.
Accelerate go-to-market speed with dynamic pricing that reacts instantly to market changes.
Reduce markdown losses with predictive analytics that optimize end-of-life and promotional pricing.
Seamless integration with existing ERP, e-commerce, and POS systems.
Scalable infrastructure that grows with your business needs and data complexity.
Live support and professional services to ensure successful implementation and measurable ROI.

Starting price


Alternatives

with better value for money

Pricen’s user interface

Ease of use rating:

Pricen reviews

Overall rating

4.7

/5

15

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.07/10
Rating distribution

5

4

3

2

1

10

5

0

0

0

Pros
“Also, it was fairly easy to integrate within our existing processes. We also love the customer support from Sniffie, they are always eager to help us if we face some issues.”
AL

Alex L.

Pricing Specialist

“What I have liked most is the active interaction with, and dedication to customer of the Sniffie team.”
Verified reviewer profile picture

Lasse R.

Head of Product Pricing

“The product is easy to use. I like the most that there are many of ways to create pricing strategies with AI and the support is great.”
JP

Jasmin P.

Marketing manager

Cons
“The view is sometimes a bit 'blurry' due to small font.”
TS

Tanja S.

Development Manager Pricing

“If there is no same item code to match our items to competitor items we usually need to match these manually.”
JP

Juho P.

ecommerce development lead

“Because of the nature of our products (e.g. lot of products without EAN code) the product matching could be difficult.”
JP

Jukka P.

Pricing BI Analyst

Who uses Pricen?

Based on 15 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail
Automotive
Consumer Electronics
Information Technology and Services
Others

Use cases

Pricing Optimization

Pricen's key features

Most critical features, based on insights from Pricen users:

Competitor price tracking
Dynamic pricing
Custom pricing rules
Elasticity-based pricing
Pricing analytics
Price forecasting

All Pricen features

Features rating:

Price differentiation
Machine learning
Predictive pricing models
Repricing engine
Activity dashboard
Promotion optimization
Promotions management
Real-Time analytics
Real-Time data
Real-Time monitoring
Recommendations
Reporting & statistics
Reporting/Analytics
Sales forecasting
Sales reports
Sales trend analysis
Scenario planning
Search/Filter
Strategic planning
Third-Party integrations
Trend analysis
Visual analytics
Alerts/Notifications
API
Cost analysis
Customizable reports
Dashboard
Data import/export
Data visualization
Forecasting
Market data analysis
Multi-Currency
Multi-Store
Predictive analytics
Price list management
Price optimization
Price/Margin management
Product catalog
Product data management
Profitability analysis

Pricen alternatives

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Pricen pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Pricen price and value

Value for money rating:

To see what individual users think of Pricen's price and value, check out the review snippets below.

“Also, it was fairly easy to integrate within our existing processes. We also love the customer support from Sniffie, they are always eager to help us if we face some issues.”
AL

Alex L.

Pricing Specialist

“What I have liked most is the active interaction with, and dedication to customer of the Sniffie team.”
Verified reviewer profile picture

Lasse R.

Head of Product Pricing

Pricen support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

Live Online
Webinars
Documentation
In Person
Videos

Pricen FAQs

Q. What type of pricing plans does Pricen offer?

Pricen has the following pricing plans:
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Pricen?

Pricen has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Pricen support?

Pricen supports the following languages:
English


Q. Does Pricen offer an API?

Yes, Pricen has an API available for use.


Q. What other apps does Pricen integrate with?

Pricen integrates with the following applications:
Shopify Plus, Adobe Commerce, WooCommerce, SAP Analytics Cloud, BigCommerce, Shopify


Q. What level of support does Pricen offer?

Pricen offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

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