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Rubrik - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: December 2025

Rubrik overview

What is Rubrik?

Rubrik is cloud data management solution which allows users to manage and automate data backup, offsite replication, archiving, and data recovery through a single platform.

Rubrik can be used to manage data backup and recovery for cloud applications, with a suite of RESTful APIs for orchestrating backup, replication, archiving, disaster recovery, and more. Protection policies can be created in the built-in policy engine and mapped to business SLAs, for automatic execution. Application-consistent backups are available for SharePoint, Microsoft Exchange, Active Directory, SQL Server, and Oracle RDBMS, delivering data consistency.

The predictive search allows users to locate files, applications, databases, and virtual machines (VMs), to deliver near-zero RTOs (recovery time objectives). Customized visual reports can be created and shared, giving users insight into compliance, operational efficiency, and capacity utilization, and reports can also be scheduled for delivery by email.

Key benefits of using Rubrik

  • The included suite of APIs allows Rubrik to integrate with third party systems, enabling the provision of data management services and automation of disaster recovery workflows.

  • The real-time, predictive search system delivers near-zero RTOs (recovery time objectives), allowing users to instantly locate files, applications, databases, and virtual machines (VMs).

  • Automations can be created through the built-in policy engine to manage the creation, consumption, and retirement of data services without requiring daily operational management.

  • User access can be controlled with granular, role-based permissions, and compliance reporting is automated for completion of internal and industry audits.

  • Users can schedule, customize, and share visual reports, and view analytics on compliance, operational efficiency, and capacity utilization in real-time.
  • Starting price


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    Rubrik’s user interface

    Ease of use rating:

    Rubrik pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
    3-4(17)
    5(57)

    What do users say about Rubrik?

    Reviewers appreciate Rubrik for its reliable backup, fast recovery, and automation, saying it saves time and minimizes manual monitoring. They find data protection strong, with secure backups and quick restores, and say the centralized dashboard makes managing multiple environments easier. Some mention occasional interface confusion and missing features, but most feel operational efficiency has improved.

    Users report Rubrik is easy to use, with a simple setup and intuitive interface. They praise the responsive customer support, noting issues are resolved quickly. Some mention the frequent addition of new features, though a few wish for broader functionality and more integrated recovery options.

    Select to learn more


    Who uses Rubrik?

    Based on 74 verified user reviews.

    Company size

    Enterprises

    Small Businesses

    Midsize Businesses

    Top industries

    Information Technology and Services
    Higher Education
    Financial Services
    Hospital & Health Care
    Others

    Use cases

    Backup
    Server Backup
    Archiving
    Disaster Recovery
    Cloud Management

    Rubrik's key features

    Most critical features, based on insights from Rubrik users:

    Disaster recovery
    Backup scheduling
    VM backup
    Backup and recovery
    Data recovery
    Incremental backup

    All Rubrik features

    Features rating:

    Data replication
    Data retention management
    Data security
    Data visualization
    Encryption
    Policy management
    Reporting & statistics
    Reporting/Analytics
    Risk management
    Role-Based permissions
    Configurable workflow
    Scheduled/Automated reports
    Vulnerability assessment
    Vulnerability protection
    Web access/restoration
    Backup log
    Automatic backup
    Audit trail
    Audit management
    Archiving & retention
    API
    Alerts/Notifications
    Workflow management
    Secure data storage
    Compliance management
    Remote monitoring & management
    Access controls/permissions
    Cloud backup
    Multi-Cloud management
    Search/Filter
    Duplicate detection
    Customizable reports
    Incident management
    Continuous backup
    Data migration
    Data quality control
    Remote Server Options
    Customer database
    Continuous monitoring
    Rules-Based workflow
    Scenario planning
    Bare-Metal restore
    Business impact analysis
    Charting
    Storage management
    Threat intelligence
    Capacity management
    Data management
    Data integration
    Deduplication
    Deletion Management
    Data discovery
    Indexing
    Information governance
    Intrusion detection system
    Local Server Options
    Master data management
    Match & merge
    Multi-User collaboration
    Data analysis tools
    Process Management
    Real-Time analytics
    Dashboard creation

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    Rubrik pricing

    Value for money rating:

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about Rubrik price and value

    Value for money rating:

    To see what individual users think of Rubrik's price and value, check out the review snippets below.

    “I love that everything is in one interface, the ability to create multiple SLAs is a massive win for my company. The additional protections that Rubrik allows from a security side is amazing.”
    MP

    Melissa P.

    Systems Engineer

    “The Rubrik appliance is reliable, has a robust feature set, their support team is world-class (seriously the best in the game), and updates add awesome new features far more often than new bugs.”
    DG

    Daniel G.

    Systems Administrator

    Rubrik support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    Email/Help Desk
    Chat
    24/7 (Live rep)

    Training options

    Webinars
    Videos
    Documentation

    Rubrik FAQs

    Q. What type of pricing plans does Rubrik offer?

    Rubrik has the following pricing plans:
    Pricing model: Subscription

    These products have better value for money


    Q. Who are the typical users of Rubrik?

    Rubrik has the following typical customers:
    Large Enterprises, Mid Size Business, Public Administrations, Small Business


    Q. What languages does Rubrik support?

    Rubrik supports the following languages:
    English


    Q. Does Rubrik offer an API?

    Yes, Rubrik has an API available for use.


    Q. What level of support does Rubrik offer?

    Rubrik offers the following support options:
    Phone Support, Email/Help Desk, Chat, 24/7 (Live rep)

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