BigCommerce vs Shopify Plus

Shopify

WooCommerce

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Designed for store owners and developers to build & run eCommerce sites, WooCommerce is an extendable, adaptable, open-sourced eCommerce platform for WordPress

When I first started using the platform, I found the customer service phenomenal.

I like the ease of product editing, the robust app marketplace, and the customer support.

BigCommerce is an ecommerce platform that lets businesses manage online stores across brands, regions, and channels from one foundation. It offers Multi-Storefront capabilities, customizable checkouts with 130+ payment options, and B2B features like customer-specific catalogs and pricing. Supporting headless commerce, it integrates with ERP and product information systems and enables omnichannel selling via marketplace and social commerce integrations.

Abandoned Cart Saver

Activity Dashboard

Bulk Ordering

Catalog Management

Channel Management

CMS Integration

Content Management

Credit Card Processing

Customer Accounts

Customer Management

Customer Segmentation

Customer Touchpoints

Data Import/Export

Data Security

Data Synchronization

De-Coupled Front & Back Ends

Design Management

Discount Management

eCommerce Management

Electronic Payments

Email Marketing

For B2B

For Small Businesses

Inventory Control

Inventory Management

Inventory Optimization

Inventory Tracking

Kitting

Loyalty Program

Marketplace Integration

Mobile Access

Mobile Commerce

Multi-Channel Management

Multi-Channel Marketing

Multi-Currency

Multi-Language

Multi-Store

Newsletter Management

Online Store Builder

Order Management

Order Processing

Payment Options

Pre-built Templates

Preview Functionality

Product Catalog

Product Configurator

Promotions Management

Ratings/Reviews

Real Time Editing

Refund Management

Reordering

Reporting/Analytics

Reporting & Statistics

Returns Management

Reviews Management

Search/Filter

SEO Management

Shipping Labels

Shipping Management

Shopping Cart

SSL Security

Tax Management

Template Management

Templates

Third-Party Integrations

Website Management

Website Publishing Options

Reviewers appreciate BigCommerce’s reasonable pricing and wide range of included features, and they find its affordability better than competitors. However, some users report that costs rise with sales, add-ons, and higher-tier plans, reducing overall value.

Value for money

The BigCommerce integrations most frequently cited by reviewers are: Google Ads (a campaign management product rated 4.8 out of 5 for its integration with BigCommerce) and authorize.net (an accounts receivable product, 4.1).

Integrations

By industry, BigCommerce reviewers are most commonly professionals in retail (17%). The most frequent use case for BigCommerce cited by reviewers is eCommerce (88% of reviewers).

BigCommerce

iPhone

Windows

Android

Web-based

Adobe Commerce

Squarespace

Shopify Plus

PrestaShop

WordPress

Shift4Shop

GoDaddy Website Builder

Square Online

Standard

Plus

Enterprise

High and increasing costs

41% of reviewers feel negative about BigCommerce’s pricing. Some users report that monthly fees and plan prices are higher than comparable platforms, and costs can escalate quickly as sales increase or as additional apps are required. Reviewers indicate that certain essential features, like abandoned cart recovery, are only available on more expensive plans, and some find the value does not always match the price. Users also mention concerns about lack of pricing transparency and high overhead, especially for businesses with large product catalogs or higher transaction volumes.

Supports scalable business growth

Vice President Marketing

The platform offers a vast selection of innovative features that any small business like ours requires for a complete, easily accessible, aesthetically and functionally appealing website. Because BigCommerce offers unlimited product layout, unlimited bandwidth, unlimited and different storage, we don't have to worry about exceeding storage limits, etc.

They are built for you to grow and will work for a startup or for a enterprise.

95% of reviewers feel positive about BigCommerce’s impact on business growth. Users say the platform provides scalable plans, unlimited product layouts, and storage, which allows businesses to expand without worrying about technical limitations. They appreciate the integration with social media and marketplaces, which helps drive traffic and sales. Reviewers indicate that the platform’s continuous innovation, educational resources, and strong app ecosystem help them adapt and grow their businesses efficiently. Many users note that BigCommerce evolves alongside their needs, supporting both startups and established enterprises.

Comprehensive ecommerce capabilities

Founder

Bigcommerce is a fully featured ecommerce platform that is designed for anyone to get up and running to sell online.

Publisher and Retreat Leader

One of the standout features of this software is its robust and user-friendly e-commerce platform.

98% of reviewers feel positive about BigCommerce as an ecommerce platform. Reviewers appreciate that it offers a robust set of built-in features like advanced SEO, multi-storefront, and multi-currency support, making it suitable for both beginners and experienced users. They find the platform easy to use for setting up and managing online stores, with intuitive interfaces and minimal technical knowledge required. Users indicate that the platform’s flexibility accommodates both simple and complex business needs, and they value the ability to quickly launch and scale their ecommerce operations without extensive programming skills.

Head of Digital

The platform lets you add required acknowledgements, collect customer input via text or choice fields, and use the Product Pick List to let shoppers add compatible accessories or components directly from a product page.

On our Enterprise agreement, the trailing‑12‑month overage model was the hardest part to model; clarify how yours works, and if you’re pacing over your tier before renewal, a mid‑contract upgrade can be cheaper than riding rolling overages. While broader third‑party support for Multi‑Storefront/Multi‑Location and a more modern native search experience would be welcome, BigCommerce overall has been reliable, capable, and straightforward to grow with.

I once suggested adding the ability to cap a percentage-based discount by a dollar amount, and that functionality eventually became available, which helps for certain promotional structures.

On Enterprise, we choose between Customer Groups, Price Lists, or the Promotions engine depending on what fits the scenario, as each tool serves a distinct purpose.

Documentation didn’t explain how qualification works, support redirected us to Braintree, and even after meeting the listed conditions, it became evident that the rates weren’t realistically accessible.

The biggest limitation for us is the lack of broader third‑party support for Multi‑Storefront and Multi‑Location.

For anyone selling modular or configuration‑heavy products, this built‑in flexibility is extremely useful and reduces the need for app‑based workarounds.

Graphic Designer

The platform offers solid product management tools and good performance even with larger catalogs.

Customer Service Representative

The links for help don't answer the question you are looking for and send you to additional links that still don't solve the problem

Full-time Sales Associate

Great integration tool to link our in store and online inventory & create promotional discounts that automatically apply

ECommerce Consultant

Random glitches, some add-ons stated they were compatible but were in fact not, some issues with image uploads.

The interface isn’t the most intuitive at first, and it may take some time to get comfortable with all the options available.

Finance and Business Operations Manager

We've recently reviewed all our options for redoing our website, and still decided BigCommerce was the best fit for us.

Digital Marketer

For enhanced customization, it trades off simple interface.

On the search side, Semantic Search was announced for 2024 but still hasn’t materialized.

The potential is there, but until the ecosystem catches up, we maintain separate stores.

Director

Easy to get started with - it straightforward to set up the eCommerce platform, and it integrates well with Sage Pay and Google merchant centre.

Marketing Officer

The website templates are simple yet the platform does have a learning curve as things as not as simple as copy and paste.

I wish there were more out-of-the-box reporting options, particularly for products with variants.

Software Engineer

Not the easiest platform to use, but that is due to the rich feature set.

The Promotions editor is also very capable.

Ecommerce Technical Manager

Some more advanced functionality isn't possible due to a plugin not being availble or code not being able to be injected

I would also like them to improve B2B Ninja, the quoting tool they purchased.

Marketing Manager

some of the integrations have limitations which can effect the data sharing

Drag and drop builder means that you can build a frontend without much technical knowlege

I like the reporting capabilities and options the least.

Cyber Risk and Analysis

It is important to check project scope before considering BigCommerce no matter the business type of small business or enterprise.

Overall, I liked this product and found it accessible after some training tutorials.

Web Developer

Often suffers from indexing delays and/ or caching issues so that your changes or new products you add take 30+ minutes to show up on the site.

CEO 

They charged me $40,000and built a fully custom site that only they could work on so that they could earn another $3000 to $4000 a month.

Stencil CLI can either work smoothly for editing themes or you'll spend hours chasing down compatibility issues.

By the way, I was able to fully build the Shopify plus store all on my own have never built a site before.

Purchasing

A big improvement from previous platform.

Its easy to navigate around the platform and its got some great features built in.

You have to either hard code a menu or use an app if you want customizations to your menu.

BigCommerce is a great platform for growing businesses.

Integration lead

Data Analyst

We wanted an ecommerce platform that can help us manage our online orders, manage our content on the store and website and manage SKUs and shipments all in one platform.

Ecommerce Manager

Pricing, its pricing is rapidly increasing.

Very reliable, and offers a simple interface.

I like that I don't have to worry about maintaining my own website servers as I did when I was running my own platform.

Artist

Impossible to change the topic...No feedback.

Sales Team Member

Also, they have some great free features and smooth integration techniques with other platforms allowing the sellers to sell in the different markets without much of a hassle

For example, users may not be able to fully customize the design or layout of their store, or they may be limited in their ability to add custom functionality or integrations.

System Specialist

It has lots of custom templates that we can create colorful and attractive checkout pages and designs.

The blog capability is perhaps one of the weakest parts of BigCommerce.

Let's use BigCommerce for the purpose of our internet commerce and love the website we have.

Features

Pricing

User Interface

Business Growth

Customization

Fees

Updates

Mid-size Business

Large Enterprises

Freelancers

Small Business

Reviewers appreciate that BigCommerce offers a wide range of features, tools, and templates at a price they find affordable compared to similar platforms. Users think the scalable pricing structure and inclusion of functionalities like SEO integration, cart recovery, and multichannel tools in standard plans add to its value for money. Some users say the platform’s pricing is more reasonable than competitors like Shopify, especially for those starting out or running smaller businesses. They find the free trial useful for evaluating the product before committing. Reviewers indicate that the hosted solution reduces technical and maintenance costs, which they see as a benefit. Some reviewers feel the pricing is fair given the reliability, security, and support included.

However, some users report that BigCommerce can become expensive, especially as sales grow or when add-ons and higher-tier plans are needed. They say certain features, like abandoned cart recovery, require more costly plans, and that app costs can increase overhead. Some reviewers find the monthly fees and price increases with higher sales thresholds to be a drawback. Users think the platform is pricier than alternatives like WooCommerce or WordPress, and some feel the value does not always match the cost, especially for advanced or custom needs.

Shopify Plus is a multi-channel enterprise eCommerce platform for high growth and high volume merchants earning $1M or more in annual revenue

BigCommerce vs Shopify Plus Comparison (2026)

BigCommerce

Shopify Plus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives