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Shopify vs Shopify Plus Comparison (2026)

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Shopify

Shopify Plus

Overview

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Shopify Plus is a multi-channel enterprise eCommerce platform for high growth and high volume merchants earning $1M or more in annual revenue

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

2000

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

6.7K

4.3K

1.9K

350

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.7

121

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

Pros

“I use it to sell photography albums, and it provides a professional checkout experience, secure payment processing, and multiple payment options for clients.”

michael k.

President

“We use Shopify for new webshop builds, redesigns, replatforming projects, migrations and ongoing webshop optimization.”

Simon A.

Founder and Shopify E-commerce Strategist at Opklopper

“Our experience is that Shopify gives growing brands a reliable foundation for product management, checkout, payments, shipping, content, tracking, apps, integrations and international growth.”

Simon A.

Founder and Shopify E-commerce Strategist at Opklopper

Pros

“Great overall experience using Plus, lots of customisation options, and various Themes to choose from, there are also great audience tools to gather user data and then use this in advertising campaigns. plus the lower transaction fees are fab”

Anwar B.

Senior Ecommerce Tech Specialist

“Probably the stress on the amount of leads you need to brind to Shopify to stay on the Partners Program.”

Safia M.

Project Lead

“If the implementation is very customized, like it is for our business, then Shopify Plus can be complicated to work with vs other eCommerce Platforms than allow for greater customization.”

Jose E.

eCommerce Manager

Cons

“Monthly subscription that can strain cash flow at launch, some third-party apps get expensive quickly, advanced customization requires coding knowledge.”

Nicole T.

Event Marketing and Operations

“Another minor frustration is that certain features and reports are only available on higher-tier plans, which can make it difficult for smaller businesses to access the tools they need without upgrading.”