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Charm Logo

Direct-To-Consumer eCommerce Intelligence Platform

Table of Contents

Charm - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Charm overview

What is Charm?

Use Charm to find and analyze 4 million ecommerce brands worldwide. As a SaaS company, retailer, marketing agency, investor, or 3PL, get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. Charm uses a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct-to-consumer ecommerce.

With Charm you can:

-Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more.

-Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions.

- Get in-depth data points to source and diligence your next investment: We used the Charm Growth Score to discover up-and-coming brands like Allbirds and Caraway before they became household names.

-Use the Prospector tool which helps you find lists of brands within your ideal customer profile. Search for lists of brands by inputting key metrics including category, tech stack, store platform, Charm Growth Score, Charm Success Score, SKU count, and much more

Starting price


Alternatives

with better value for money

Charm’s user interface

Ease of use rating:

Charm reviews

Overall rating

5.0

/5

5

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1.00/10
Rating distribution

5

4

3

2

1

5

0

0

0

0

Charm's key features

Most critical features, based on insights from Charm users:

Data import/export
Contact management
Lead segmentation

All Charm features

Features rating:

Alerts/Notifications
API
Chat/Messaging
Contact database
Contact management
Customer segmentation
Data extraction
Data import/export
Event triggered actions
Lead capture
Lead generation
Lead management
Lead notifications
Lead qualification
Lead scoring
Lead segmentation
Pipeline management
Prospecting tools
Reporting/Analytics
Search/Filter
Third-Party integrations

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Charm pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Brand Discovery

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No pricing info

Sourcing & Diligence

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No pricing info

Prospecting

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No pricing info

TikTok Shop Analytics

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No pricing info

User opinions about Charm price and value

Value for money rating:

Charm integrations (2)

Charm support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Phone Support
Chat
Knowledge Base

Training options

Live Online
Webinars
Documentation
Videos

Charm FAQs

Related categories