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iMovie Logo

Video making software for graphic designers

Table of Contents

iMovie - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

iMovie overview

Based on 428 verified user reviews

What is iMovie?

iMovie is a video making program with key features that include video creation, video editing, drag-and-drop functionality, social sharing, and more.

Who uses iMovie?

Reviews for iMovie come from a wide variety of industries, including education management (7% of reviewers), marketing and advertising (7%), and entertainment (5%). The most frequent use case for iMovie cited by reviewers is video making (100% of reviewers).

What do users say about iMovie pricing?

Most reviewers indicate that iMovie offers excellent value for money because it is free for Apple users and comes preinstalled. They appreciate not paying subscriptions, and most users consider the features impressive for a no-cost app. Some reviewers feel a few aspects may seem limited or expensive compared to other platforms, but most users consider the overall cost-benefit highly favorable.

Starting price

Alternatives

with better value for money


Pros & Cons

Movie Creation

Consistently high video output

Effortless social media sharing

File Management

Transitions and Effects

Text and Titles

iMovie’s user interface

Ease of use rating:

iMovie pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(4)
3-4(164)
5(260)

What do users say about iMovie?

iMovie is a video making program with key features that include video creation, video editing, drag-and-drop functionality, social sharing, and more.

Select to learn more


Who uses iMovie?

Based on 428 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Education Management
Marketing and Advertising
Entertainment
Health, Wellness and Fitness
Others

Use cases

Video Making

iMovie's key features

GetApp's analysis of 102 verified user reviews collected between July 2021 and December 2024 identifies iMovie's most critical features and summarizes user sentiment about those features.

Video creation

Reviewers appreciate iMovie's video creation capabilities for their simplicity and efficiency. They find it easy to merge clips, add music, and maintain high resolution. Users highlight the abundance of resources like special sounds, images, and effects, making it suitable for beginners and quick projects. They also value the ability to record directly from a MacBook camera and the intuitive interface that allows for fast video assembly and editing. However, some mention the need for clearer organization of media and projects. Of the 69 iMovie users who gave detailed accounts of their use of Video Creation, 99% rated this feature as important or highly important.

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“What I like about video creation is that it has a lot of resources to use when making a video. It has special sounds, images, effects for a transition, etcetera. The video creation is a crucial part of the app because having a platform to fully create a video, an app that provides you all of the things you need to make a great worthy video is very important and very practical. It may not be the most professional app, but it is very useful and the best option. ”
DM

Diana M.

Student

“Creating videos in IMovie is very easy and fast, putting together video clips, images and audios and organizing them while also editing and addding transitions is so intuitive and simple.”
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Stephanie M.

ux/ui designer


Video editing

Reviewers highlight the simplicity and user-friendliness of iMovie's video editing tools. They appreciate the basic yet sufficient editing options, including transitions, audio adjustments, and the Ken Burns Effect. Users find it easy to make precise cuts, add effects, and improve video quality. However, some note the limitations in advanced editing capabilities like color grading and custom titles. Despite these limitations, they find iMovie reliable for simple projects and ideal for beginners. Of the 79 iMovie users who gave detailed accounts of their use of Video Editing, 97% rated this feature as important or highly important.

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“Sufficient tools provided. The tools such as transition, effect, audio, sound effect, clipping tools, cutter etc are provided. With these, you have everything you need to edit a normal video.”
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Tei C.

Artist and Owner

“I like how the video editing in iMovie allows for the user to more efficiently make the video in its best form so that it can be the most presentable and appealing to audiences, especially the Ken Burns Effect, which allows for pictures that would otherwise be cropped to fit the screen be shown in full instead through scrolling. ”
MS

Manette S.

Copywriter


Drag & drop

Users find the drag-and-drop capability of iMovie highly convenient and user-friendly. They appreciate the ease of adding and organizing media, which simplifies the editing process. Reviewers mention that this capability allows for quick repositioning of clips and images, making it easier to experiment with different arrangements. However, some users experience issues with certain file types not being compatible and occasional difficulties on smaller screens. Overall, they find it a time-saving and efficient tool. Of the 62 iMovie users who gave detailed accounts of their use of Drag & Drop, 90% rated this feature as important or highly important.

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“The ease of drag and drop allows you to move clips and pictures without messing up your whole project up. I use it to try different clips and pictures in different spots to see how things look and feel.”
MV

Michael V.

Food Services Manager

“iMovies "Drag & Drop" is great when it works. The problem is we have often found certain video files (even certain mp4s) that just won't drop into the iMovie dashboard. It can be very frustrating as we have to format it into another filetype.”
CW

Christopher W.

Creative Director


Social sharing

Reviewers appreciate the social sharing capabilities of iMovie for their ease and convenience. They find it simple to share videos directly to social media platforms like YouTube and Facebook with just a few clicks. Users value the ability to export videos in various formats and maintain high quality. However, some mention slow upload times and difficulties with specific formats like square videos for Instagram. Despite these challenges, they find the capability helpful for reaching wider audiences and sharing content quickly. Of the 59 iMovie users who gave detailed accounts of their use of Social Sharing, 85% rated this feature as important or highly important.

See related user reviews

“Because the iMovie application was used for us to design promotional and educational videos, it was critical for us that we be able to share it on all social media types of platforms, without distortion or compromised quality of the video.”
AS

Ashley S.

President

“Social Sharing is very important because it allows finished iMovies to be sent across marketing channels. However, iMovie is incredibly slow to upload finalized videos.”
AE

Ashlyn E.

Real Estate Agent


All iMovie features

Features rating:

Customizable templates
Data import/export
Image editing
Image library
Multiple format support
Text editing
Video management
Media library
Text overlay
Templates
Animation
Content library
File transfer
Multi-Language
Multimedia support

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iMovie pricing

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about iMovie price and value

Value for money rating:

Of 41 reviews that provide robust commentary on iMovie's price and value, 96% mention it in a positive light.

Most reviewers indicate that iMovie offers excellent value for money because it is free for Apple users and comes preinstalled on macOS and iOS devices. They appreciate not having to pay subscriptions or purchase additional software, and find the included features impressive for a no-cost app. Users think iMovie is a budget-friendly option compared to other editing tools, especially for those already in the Apple ecosystem. Some reviewers feel that while a few aspects may seem expensive or limited compared to other platforms, the overall cost-benefit is highly favorable due to its free availability and solid functionality.

, and

To see what individual users think of iMovie's cost and value, check out the review excerpts below.

“It provides high-quality downloads. And, best of all, it comes standard on Mac laptops and computers, so there's no ongoing subscription, etc.”
AS

Amy S.

Principal | Brand Director

“It's kind of crazy to think that I have this software on my Mac and I can use it and edit my videos with it completely for free. When it comes to features I like about iMovie, there are several.”
Av

Arlene v.

Consultant

“It also does not have as many functions as paid versions of video editors.”
MS

Mike S.

Curriculum writer

iMovie support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support

iMovie FAQs

Q. Who are the typical users of iMovie?

iMovie has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

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Q. What is iMovie used for?

iMovie is a video-making software that helps businesses of all sizes browse clips and create videos. Administrators can utilize built-in templates to share custom trailers across various social media platforms and websites. The solution allows managers to add titles, music, cast names, and transition effects across visuals on a unified interface. iMovie enables teams to use customizable fonts, colors, gradients, patterns, and logos. Supervisors can also select songs or include voice-overs for narration, trim clips, add photos, and apply filters to edit visuals. iMovie lets businesses apply split-screen, picture-in-picture, and green screen effects to built videos in 4K resolution on a centralized dashboard.


Q. What languages does iMovie support?

iMovie supports the following languages:
English


Q. Does iMovie support mobile devices?

iMovie supports the following devices:
iPad, iPhone


Q. Does iMovie offer an API?

No, iMovie does not have an API available.


Q. What level of support does iMovie offer?

iMovie offers the following support options:
Email/Help Desk, Phone Support

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