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DealerCenter Logo

Dealer management software for independent auto dealerships

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DealerCenter - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

DealerCenter overview

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Based on 1479 verified user reviews

What is DealerCenter?

DealerCenter is an auto dealer program with key features that include website integration, inventory management, and more.

Who uses DealerCenter?

By industry, DealerCenter reviewers are most commonly professionals in automotive (92%). The most frequent use case for DealerCenter cited by reviewers is auto dealer (78% of reviewers).

What do users say about DealerCenter pricing?

Most reviewers indicate DealerCenter offers strong value for money, especially due to its bundled features and competitive pricing. However, some users report high costs for smaller dealers, frustration with separate feature pricing, and occasional billing confusion.

Starting price

40flat rate /
per month
try for free

Pros & Cons

Dealership Management

Vehicle Management

Customer Support

Pricing

Slow performance and glitches

DealerCenter’s user interface

Ease of use rating:

DealerCenter pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(16)
3-4(135)
5(1,328)

What do users say about DealerCenter?

DealerCenter is an auto dealer program with key features that include website integration, inventory management, and more.

Select to learn more


Who uses DealerCenter?

Based on 1,479 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Automotive
Retail
Accounting
Financial Services
Others

Use cases

Auto Dealer
Auto Dealership CRM
Sales Tracking
Account Management
Mobile CRM

DealerCenter's key features

Most critical features, based on insights from DealerCenter users:

Inventory management
Reporting/Analytics
Lead management
For automotive dealerships
Mobile access
Sales pipeline management

All DealerCenter features

Features rating:

Invoice processing
Used car dealer
Remote access/control
CRM
Client management
Customer database
Search/Filter
Third-Party integrations
Financing management
Website integration
Financial management
Buy here, pay here
Document management
Interaction tracking
Contact database
Lead capture
Payment collection
Sales floor management
Accounting
Inventory tracking
For small businesses
New car dealer
Dashboard
Payment processing
QuickBooks integration
Reminders
Customizable templates
Contact management
Sales reports
Barcode/Ticket scanning
Appointment management
Accounting integration
Website management

DealerCenter awards

DealerCenter alternatives

DealerCenter logo
visit website

Starting from

40

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

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No pricing info

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Free version
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Features
Value for Money
Customer Support
AutoManager logo

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Odoo  logo

Starting from

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No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
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DealerCenter pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

DMS

99

Per month

Features included:

  • Contract Management With Free Forms Library
  • Dealertrack and CUDL Access
  • Efax Deal Submissions to Any Lender
  • F&I Express and AUL Integrations
  • Full Inventory Management
  • GWC
  • Mobile App Access
  • Routeone

Buy Here Pay Here (BHPH)

50

Per month

Features included:

  • 500 Outbound or Inbound Total Text Messages
  • Automated Recurring Payments
  • Datalinx Credit Bureau Reporting Services
  • Irregular Payments Processing
  • Related Finance Company (RFC) Management
  • Total Portfolio Management

QuickBooks

40

Per month

Features included:

  • Post All Journal Entries Into Quick Books
  • Solution Designed With Industry Leading SGC Certified Public Accountant
  • Track All Vehicle Sales and Cost Transactions in Your G/L Chart of Accounts

CRM Plus

99

Per month

Features included:

  • Internet Lead Management
  • Campaign Tracking and Reporting
  • Email, Text and Live Video Calls
  • Manage Appointments, Tasks and Activities
  • Facebook Messenger Integration
  • User Level Assignments and Activity Reporting
  • DealerCenter Mobile App with Notifications and Reminders
  • 2000 Outbound or Inbound Total Text Messages

CRM Pro

199

Per month

Features included:

  • Click-to-Call and Call Recording
  • Automated Workflows and Advanced Settings
  • Campaign Marketing with Event Automation
  • Road to the Sale (RTTS) Customization
  • Premium Training and Implementation
  • 4000 Outbound or Inbound Total Text Messages

User opinions about DealerCenter price and value

Value for money rating:

Of 113 reviews that provide robust commentary on DealerCenter's price and value, 71% mention it in a positive light.

Most reviewers indicate that DealerCenter offers strong value for money, especially when compared to other dealer management systems. They appreciate that the software bundles essential functionalities—such as DMS, CRM, website design, inventory management, marketing, and booking services—into competitively priced packages. Most users consider the all-in-one nature of DealerCenter cost-effective, noting that it helps them save both time and money by reducing the need for multiple vendors. Reviewers appreciate the flexibility to customize bundles to fit their budget and business size, and they find the ability to add features as needed keeps pricing manageable. Many users say DealerCenter’s pricing is more affordable than other major platforms, with some highlighting that the included features often surpass those of higher-priced competitors. However, some reviewers find the cost a bit high, especially for smaller dealers or when additional modules are required. Some users report frustration with separate pricing for individual features and occasional unexpected price increases. A few reviewers mention that billing can be confusing and that certain options feel overpriced compared to newer market alternatives.

, and

To see what individual users think of DealerCenter's cost and value, check out the review excerpts below.

“The feature set includes the important functionality we need to pretty much run all aspects of our business, and the price works for us.”
Verified reviewer profile picture

Jason A.

VP Operations

“Not to mention, when you actually add up what you are spending with DealerCarSearch, Frazer, and 700 credit, DealerCenter is significantly more affordable and has way more to offer. If you are an independent dealership, you NEED to use DealerCenter!”
MS

Michelle S.

General Manager

“The amount of nickel and dime fees that are charged rather than providing an all inclusive package ”
RS

Rick S.

GM

DealerCenter integrations (5)

Integrations rated by users

We looked at 1,479 user reviews to identify which products are mentioned as DealerCenter integrations and how users feel about them.

Integration rating: 3.5 (2)

Carketa logo
Carketa

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

Other top integrations

DealerCenter customer support

What do users say about DealerCenter customer support?

Customer support rating:

We analyzed 643 verified user reviews to identify positive and negative aspects of DealerCenter customer support.

Widespread user sentiment highlights responsive and knowledgeable support staff who guide users through setup and customization.

A significant portion of users praise reps for quickly resolving issues and providing dedicated, personalized assistance.

Broad user base values the willingness of support to spend time ensuring users understand features and workflows.

Common user feedback notes support is available even outside standard hours, with callbacks and follow-ups ensuring problems are fixed promptly.

Support options

Email/help desk
Phone support
Chat

Training options

Webinars
In person
Live online
Documentation

To see what individual users say about DealerCenter's customer support, check out the review snippets below.

“Working with the support staff, she has been worth her weight in gold, as she has walked me through all of the necessary stages that I needed to know, the software gives you some valuable tools that allow you to be able to figure some things out in advance that helps you to better present your product to your customer.”

LP

Leemon P.

Owner/Dealership

“Nereyda Chavez provided great Service customer service, she answered all my questions and assistant us along the way with each step in setting the account and maintaining it.”

MT

Mike T.

Owner

“The System is solid, we haven't had not many issued but when we did it was resolve withing minutes, customer services and the tech have excellent knowledge on their system.”

EJ

Edgar J.

General Manager

DealerCenter FAQs

Q. Who are the typical users of DealerCenter?

DealerCenter has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What is DealerCenter used for?

DealerCenter is a cloud-based, centralized dealer management system designed to support the day-to-day operations of independent automobile dealerships - including both new and used car lots. Supported by mobile integration with native DealerCenter and DealerCenter mobile apps for iOS and Android platforms, staff can oversee car sales remotely from the forecourt or auction house. Key features include inventory management for recording and reviewing vehicle stocks, running reports and managing costs while querying car histories via AutoCheck, NMVTIS and Carfax integrations. The AutoStructure feature supports desking actions with automated loan calculations and deal structuring, leveraging dual-channel lender management tools and contract / documents management to centralize sales paperwork. Accounting support is provided through direct QuickBooks integration that eliminates duplicate data entries and offers RFC management for Buy-Here-Pay-Here (BHPH), alongside scheduled reporting options. Coupled credit bureau services give access to consumer credit checks while promising compliance around every transaction, with fraud protection and authentication measures built in. Additional DealerCenter features span website promotion and marketing functions, inviting the customization of professionally-styled dealer websites from templates and the online posting of adverts listing inventory vehicles to third-party channels


Q. What are the benefits of using DealerCenter?

  • DealerCenter is a cloud and mobile-based dealer management system giving car lots and salesrooms access to centralized inventory and cost management, plus inventory and vehicle history reporting.

  • Desking capabilities support automated loan calculations, leveraging AutoStructure technology and iMAXX features to structure deals and maximize sales margins.

  • Lender management centralizes loan outlets with RouteOne and DealerTrack integration offering dual-channel applications, while contracts and document management digitizes sales paperwork.

  • Accounting features via QuickBooks integration are joined by website and marketing tools including dealer website design from custom templates and online ad posting to leading third-party sites.

  • The DealerCenter and DealerCenter Mobile apps for iOS and Android platforms respectively, enable remote access with a fast auction tool, VIN scanning for inventory management, CRM integration and mobile deal management.


  • Q. What languages does DealerCenter support?

    DealerCenter supports the following languages:
    English


    Q. Does DealerCenter support mobile devices?

    DealerCenter supports the following devices:
    Android, iPhone


    Q. Does DealerCenter offer an API?

    No, DealerCenter does not have an API available.


    Q. What level of support does DealerCenter offer?

    DealerCenter offers the following support options:
    Email/Help Desk, Phone Support, Chat

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