Esmalta - 2026 Pricing, Features, Reviews & Alternatives

Esmalta is a mobile app built for self-employed manicurists in Brazil, centralizing appointment scheduling, client management, and financial tracking in a single smartphone-accessible platform. A customizable profile page displays work photos, services, pricing, and client testimonials, functioning as a public-facing storefront. Appointment requests sync with Google Calendar, and ready-made images formatted for Instagram Stories reduce manual content creation effort. Two pricing tiers are available: Essencial at R$29.90/month and Premium at R$59.90/month, with discounts on annual plans and a 7-day free trial requiring no credit card.

Beyond nail services, Esmalta supports manicurists who sell online courses or digital products by listing offerings that link out to platforms such as Hotmart, Kiwify, Greenn, or custom URLs, all from the same profile page. No commission is deducted from sales. The profile page supports 11 style options, switchable at any time, and includes AI-powered text rewriting to improve presentation quality. The Premium plan adds Esma Expert, an AI business advisor that answers business questions and sends alerts based on the user's own business data, alongside the standard Esma AI assistant for in-app support.

Esmalta targets the Brazilian beauty and personal care sector, specifically independent nail technicians operating without a fixed salon structure. The platform addresses scheduling, client retention through return reminders, income and expense tracking, and digital storefront management, covering both service-based and product-based revenue streams within a single mobile interface.