Macanta - 2026 Pricing, Features, Reviews & Alternatives

Create a custom Business Workflow Automation and CRM for your business.

Create a custom interface based on which user is logged-in to help your team focus solely on their specific roles.

Build a dynamic interface that only displays information to the user relevant to the contact being viewed.

Collect and automate around information to create an overall view and history of prospects and customers.

Create whole-business automation rules to help you run your business more effectively than ever before.

Restrict access to contacts, data and functionality based on the specific role a user plays in your business.

Send out webhooks from Macanta or update records via the API - no matter which system you’re using.

Create custom data objects to represent the information in your business, not just Contacts and Opportunities.

Different humans have different relationships to the data in your business. Accurately represent those relationships in your CRM.

An incredibly intuitive yet powerful automation engine, made up out of exactly the elements your business needs.

Apply notes to contacts to track their progress and history. Assign tasks to your team based on the status of a contact or user.

Search any element of your business, not just names and emails.

Create custom Dashboards for users, giving them an overview of what needs to be done, and allowing you to have a clear overview on the key data points in your business.

Create and access a visual representation of your business progress and processes on a Kanban-style board. Create any number of boards.

When you create the Data Objects to match your business, you have complete control of the the fields, field types, sections and sub-sections which make up your CRM interface.

Easily create simple or complex saved searches, giving you immediate access to the data segments you want to see.

Once you view the results of a Macanta Query, you can edit and update the data, without needing to access each contact individually.

The `If This` elements of the Macanta Automation Engine. You have complete freedom to set up under what conditions any automated process or action should be triggered.

The `Then That` elements of the Macanta Automation Engine. This allows you to update any internal data elements in your system, or add a ‘payload’ of any of the other `Actions` available in Macanta – webhooks, SMS messages, emails etc.

Send information from your Macanta system to any third party system or tool you are using, provided it has an open API.

Fully automated emails, with an easy to use drag and drop email builder.

Perform calculations and other data manipulation actions on the data in your system.

Automatically apply Notes or create Tasks.

With User Permission Templates you have the ability to create user permissions for the different job roles in your business. When a new member joins, a single click will give them the permissions which match their role.

Macanta plays nice with everyone. You can create your own integrations between your Macanta CRM and any other system that has an API.

You are creating your own CRM. Add your own logo and set the interface to match your Brand Colours.

Send automated or individual SMS/Text messages to contacts or groups of contacts, with full history view and live texting.

Easy access to the history of your data, including: Automation History, Data History and Relationship History