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Open Loyalty Logo

The world’s most flexible loyalty software

Table of Contents

Open Loyalty - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Open Loyalty overview

What is Open Loyalty?

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value.

In the last seven years, we have helped over 100 enterprises from 43 countries successfully build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch.

Open Loyalty’s value proposition is built on three key pillars:

1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes.

2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics.

3) Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks, delivering unmatched flexibility for global enterprises.

As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €167.3 million in revenue, and €17.7 million in EBITDA in 2023.

Google and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers.

Starting price


Alternatives

with better value for money

Open Loyalty’s user interface

Ease of use rating:

Open Loyalty reviews

Overall rating

4.8

/5

15

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1.00/10
Rating distribution

5

4

3

2

1

12

3

0

0

0

Who uses Open Loyalty?

Based on 15 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Information Technology and Services
Financial Services
Sports
Consumer Goods
Others

Use cases

Customer Loyalty

Open Loyalty's key features

Most critical features, based on insights from Open Loyalty users:

Campaign management
Member portal
Multi-Channel marketing
Customer activity tracking
CRM
Gift card management
Loyalty cards
Gamification
Referral tracking

All Open Loyalty features

Features rating:

Activity dashboard
Activity tracking
API
Campaign analytics
Campaign management
Campaign planning
Client portal
CRM
Customer activity tracking
Customer database
Customer history
Customer profiles
Customer segmentation
Customizable branding
Customizable templates
Discount management
Engagement tracking
Gamification
Gift card management
Leaderboards
Loyalty cards
Loyalty program
Member portal
Membership management
Multi-Campaign
Multi-Channel marketing
Performance metrics
Personalization
Point of sale (pos)
Promotions management
Referral tracking
Rewards management
Third-Party integrations
Transaction history

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Open Loyalty pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Open Loyalty price and value

Value for money rating:

Open Loyalty integrations (2)

Integrations rated by users

We looked at 15 user reviews to identify which products are mentioned as Open Loyalty integrations and how users feel about them.

Braze logo
Braze

Integration rating: 4.0 (1)

Not yet, it is new we have to figure out event volume and what we truly want to send to Braze from StatSig. WIP.

LM

Laure M.

Director of Product

Integration rating: 4.0 (1)

Open Loyalty support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
24/7 (Live rep)
Phone Support
FAQs/Forum

Training options

In Person
Documentation
Live Online

Open Loyalty FAQs

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