Toma - 2026 Pricing, Features, Reviews & Alternatives

Toma develops personalized artificial intelligence agents specifically designed for automotive dealerships to automate customer communications and operational tasks. The system functions as a virtual team member that works continuously to handle various dealership responsibilities with precision and efficiency. Through its proprietary AI technology, Toma offers deeper customization capabilities than competing products while providing natural interactions with minimal response delays across multiple communication channels including voice, chat, and SMS.

The platform features several specialized modules to address common dealership needs. The receptionist function schedules appointments, answers routine inquiries, and directs calls to appropriate departments. Recall detection capabilities proactively alert callers about open recalls on their vehicles and launch automated campaigns to generate recall service revenue. Additional modules include parts order management that captures caller details and part requirements, service appointment scheduling that operates twenty-four hours daily, and automated appointment reminders that reduce no-shows. Dealerships can also create custom workflows to automate specific tasks according to their unique operational requirements.

Toma enhances dealership operations through intelligent features that complement human staff. The system transcribes, analyzes, and reports key call details to ensure no opportunities are missed. When the AI requires additional context, it contacts the appropriate team member, obtains the necessary information, and relays it back to the customer immediately. The platform also generates proactive notifications about urgent leads and customer issues to prevent them from being overlooked.