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URL Shortener Software with Click Tracking (2026)
Last updated: January 2026
Key features of URL Shortener Software
Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.
- Link Shortening: Reviewers value link shortening for creating easy-to-share, professional-looking URLs that enhance marketing efforts and fit character limits. 99% of reviewers rated this feature as important or highly important.
- Link Editing: Users appreciate link editing for allowing customization and updates to URLs post-creation, ensuring relevance and error correction. 93% of reviewers rated this feature as important or highly important.
- Link Analytics: Reviewers highlight link analytics for offering detailed insights into clicks, locations, and devices, optimizing marketing strategies. 90% of reviewers rated this feature as important or highly important.
- Custom Domains: Users emphasize custom domains for enhancing brand visibility and user trust, making links memorable and professional. 85% of reviewers rated this feature as important or highly important.
- Campaign Management: Users find campaign management useful for organizing, tracking, and analyzing multiple links, aiding in data-driven decisions. 81% of reviewers rated this feature as important or highly important.
- Tag Management: Reviewers value tag management for categorizing and organizing links, providing detailed insights into campaign performance. 74% of reviewers rated this feature as important or highly important.
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