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6sense Revenue Marketing vs ZoomInfo Sales Comparison (2026)

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ZoomInfo Sales logo

ZoomInfo Sales

Overview

Cloud-based ABM platform for B2B teams, unifying intent data, predictive scoring, and AI-driven insights to target accounts.

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

15

5

4

3

2

1

10

4

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.1

322

5

4

3

2

1

156

94

41

10

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
65%
would recommend this app

Pros

“sense provides great information for your marketing efforts, tools integrate to our current stack and the reps and support are quick to respond and resolve any questions.”
NW

Neville W.

Digital Marketing Strategist

“It helps connect sales and marketing into one revenue team like never before.”
HL

Heidi L.

Head of Demand Generation

“Cost might be a barrier to some.”
HL

Heidi L.

Head of Demand Generation

Pros

“The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually.”
Verified reviewer profile picture

Bill L.

Vice President of Sales and Operations

“ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information”
MK

Matt K.

RevOps Manager

“As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.”
Verified reviewer profile picture

Eric L.

Sr. Solutions Engineer

Cons

“I found the solution very difficult to learn how to use/navigate, and I don't understand what is different from this and our marketing solutions.”
Verified reviewer profile picture

Julia A.

Enterprise Account Executive

“Moreover, our sales team is partially complaining about the UX - which is certainly better than Salesforce UX but could be more intuitive.”
Verified reviewer profile picture

Matthias W.

Chief Growth Officer

Cons

“ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. ”
SS

Shawn S.

Business Relations

“I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.”
MW

Marissa W.

Senior Account Executive

“Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.”
gs

george s.

Director

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features73
  • AI
  • AI Personalization
  • AI-Powered Data Analysis
  • API
  • Account Data Availability
  • Account Identification
  • Account Identification and Segmentation
  • Account-level Insights
  • Activity Dashboard
  • Activity Tracking
  • Adaptive Learning
  • Alerts/Notifications
  • Analysis
  • Attribution
  • Audience Targeting
  • Autonomous Task Execution
  • B2B Lead Generation
  • Behavior Tracking
  • CRM
  • CRM Integration
  • Campaign Management
  • Campaign Measurement
  • Campaign Segmentation
  • Centralization
  • Communication Management
  • Competitive Analysis
  • Contact Data Accuracy
  • Contact Data Availability
  • Contact Database
  • Contact Management
  • Content Marketing
  • Conversation Intelligence
  • Conversion Viability
  • Cross-system Integration
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Scoring
  • Customization
  • Customization Interface
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Decision Making
  • Email Alerts
  • Email Campaigns
  • Email Management
  • Email Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Generative AI
  • Integrations
  • Intent Data
  • Interaction Tracking
  • Journey Analytics
  • Lead Analysis
  • Lead Assignment
  • Lead Builder
  • Lead Capture
  • Lead Context
  • Lead Gathering
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Opportunity
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead-to-Account Matching
  • Live Chat
  • Market Insights
  • Marketing Automation
  • Measurement
  • Media Attribution
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-step Planning
  • Multichannel Engagement
  • Multivariate Testing
  • Natural Language Interaction
  • Natural Language Processing (NLP)
  • Offline Data
  • Omni-Channel Tracking
  • Opportunity Timeline
  • Other
  • Personalized Content and Messaging
  • Pipeline Acceleration
  • Pipeline Management
  • Predictive Analytics
  • Predictive Scoring
  • Prioritization
  • Prioritized Accounts
  • Proactive Assistance
  • Profiles
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Real-time Intent
  • Recommendations
  • Reminders
  • Reporting/Analytics
  • Retargeting
  • Revenue Analytics
  • Revenue Planning
  • Sales Automation
  • Sales Conversion
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Sequencing
  • Social Media Integration
  • Target Account Identification
  • Technographic Data Accuracy
  • Technographic Data Availability
  • Third-Party Integrations
  • Topic Customization
  • Trend Analysis
  • Trending Accounts
  • Visitor Tracking
  • Website
  • Website Analytics
  • Website Personalization
  • Website Visitor Tracking
  • Workflow
  • Workflow Management
  • Total features62
  • AI
  • AI Personalization
  • AI-Powered Data Analysis
  • API
  • Account Data Availability
  • Account Identification
  • Account Identification and Segmentation
  • Account-level Insights
  • Activity Dashboard
  • Activity Tracking
  • Adaptive Learning
  • Alerts/Notifications
  • Analysis
  • Attribution
  • Audience Targeting
  • Autonomous Task Execution
  • B2B Lead Generation
  • Behavior Tracking
  • CRM
  • CRM Integration
  • Campaign Management
  • Campaign Measurement
  • Campaign Segmentation
  • Centralization
  • Communication Management
  • Competitive Analysis
  • Contact Data Accuracy
  • Contact Data Availability
  • Contact Database
  • Contact Management
  • Content Marketing
  • Conversation Intelligence
  • Conversion Viability
  • Cross-system Integration
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Scoring
  • Customization
  • Customization Interface
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Decision Making
  • Email Alerts
  • Email Campaigns
  • Email Management
  • Email Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Generative AI
  • Integrations
  • Intent Data
  • Interaction Tracking
  • Journey Analytics
  • Lead Analysis
  • Lead Assignment
  • Lead Builder
  • Lead Capture
  • Lead Context
  • Lead Gathering
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Opportunity
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead-to-Account Matching
  • Live Chat
  • Market Insights
  • Marketing Automation
  • Measurement
  • Media Attribution
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-step Planning
  • Multichannel Engagement
  • Multivariate Testing
  • Natural Language Interaction
  • Natural Language Processing (NLP)
  • Offline Data
  • Omni-Channel Tracking
  • Opportunity Timeline
  • Other
  • Personalized Content and Messaging
  • Pipeline Acceleration
  • Pipeline Management
  • Predictive Analytics
  • Predictive Scoring
  • Prioritization
  • Prioritized Accounts
  • Proactive Assistance
  • Profiles
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Real-time Intent
  • Recommendations
  • Reminders
  • Reporting/Analytics
  • Retargeting
  • Revenue Analytics
  • Revenue Planning
  • Sales Automation
  • Sales Conversion
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Sequencing
  • Social Media Integration
  • Target Account Identification
  • Technographic Data Accuracy
  • Technographic Data Availability
  • Third-Party Integrations
  • Topic Customization
  • Trend Analysis
  • Trending Accounts
  • Visitor Tracking
  • Website
  • Website Analytics
  • Website Personalization
  • Website Visitor Tracking
  • Workflow
  • Workflow Management

Integrations

  • Total integrations23
  • 6sense Sales Intelligence
  • Agentforce
  • Bullhorn
  • Company Surge Analytics
  • Dynamics 365
  • Dynamics 365 Business Central
  • Dynamics 365 Sales
  • Folloze
  • Gong
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • JobDiva
  • LeanData
  • Linked API
  • LinkedIn Sales Navigator
  • Marketo Engage
  • Microsoft Outlook
  • Oracle Eloqua Marketing Automation
  • Outreach
  • Pipedrive
  • Salesforce Commerce Cloud
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Slack
  • Snowflake
  • Turtl
  • Webflow
  • Zoho CRM
  • Total integrations16
  • 6sense Sales Intelligence
  • Agentforce
  • Bullhorn
  • Company Surge Analytics
  • Dynamics 365
  • Dynamics 365 Business Central
  • Dynamics 365 Sales
  • Folloze
  • Gong
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • JobDiva
  • LeanData
  • Linked API
  • LinkedIn Sales Navigator
  • Marketo Engage
  • Microsoft Outlook
  • Oracle Eloqua Marketing Automation
  • Outreach
  • Pipedrive
  • Salesforce Commerce Cloud
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Slack
  • Snowflake
  • Turtl
  • Webflow
  • Zoho CRM