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Ahrefs vs Keyword Tool Comparison (2026)

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Good recommendations?

Ahrefs

Keyword Tool

Overview

Ahrefs gives you the tools and data to make your brand discoverable: in search, AI, and beyond.

Keyword Tool is a cloud-based software that helps marketing teams in retail, IT, advertising, travel and leisure, real estate, telecommunications, and other industries, find relevant keywords, access search volume data, and perform competitor analysis from a unified platform. It lets staff members generate niche ideas, access trend insights, track CPC (Cost-per-Click) data, and monitor competitor keywords.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

One-time payment

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

585

447

119

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

4.3

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.”

Amir H.

E-Commerce Manager

“We used both Semrush and Ahrefs for several years to manage our SEO campaigns, keyword research, and more.”

Michael C.

VP Marketing

“I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.”

David S.

Owner

Pros

“This is the ultimate keyword research tool, and it comes with a free trial that you can use to find new keywords in a matter of minutes.”

Ganga L.

CMO

“In free version Limited Searches can be done in a day, I think it is somewhere 10 to 15 searches, where as in some of other similar Softwares, they give you more than 25 searches a day. But if you buy a pro bundle for a year to remove all of these issues It is worth.”

Revanth S.

Application Engineer

“First of all, the interface is quite simple and user-friendly, which makes for easy navigation.”

Victoria M.

Content Creator

Cons

“This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.”

Jana M.

Consultant

“The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.”

Amir H.

E-Commerce Manager

“Some reports are powerful but not explained clearly, which can slow down work for new users.”