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Semrush vs Keyword Tool Comparison (2026)

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Good recommendations?

Semrush

Keyword Tool

Overview

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Keyword Tool is a cloud-based software that helps marketing teams in retail, IT, advertising, travel and leisure, real estate, telecommunications, and other industries, find relevant keywords, access search volume data, and perform competitor analysis from a unified platform. It lets staff members generate niche ideas, access trend insights, track CPC (Cost-per-Click) data, and monitor competitor keywords.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

139.95

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.3K

1.6K

606

Value for money

Ease of use

Features

Customer support

82%

would recommend this app

4.3

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”

Palash R.

Graphic design

“I have used Semrush to check the SEO and site health of the websites that I manage, and it is really useful to find the areas that need to be improved and what you need to do to improve them.”

Ben E.

Marketing and Communications Executive

Pros

“This is the ultimate keyword research tool, and it comes with a free trial that you can use to find new keywords in a matter of minutes.”

Ganga L.

CMO

“In free version Limited Searches can be done in a day, I think it is somewhere 10 to 15 searches, where as in some of other similar Softwares, they give you more than 25 searches a day. But if you buy a pro bundle for a year to remove all of these issues It is worth.”

Revanth S.

Application Engineer

“First of all, the interface is quite simple and user-friendly, which makes for easy navigation.”

Victoria M.

Content Creator

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”