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Ahrefs vs Positive Surfer Comparison (2026)

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Good recommendations?

Ahrefs

Positive Surfer

Overview

Ahrefs gives you the tools and data to make your brand discoverable: in search, AI, and beyond.

Cloud-based SEO and AI visibility platform for agencies, in-house teams, and freelancers to research, create, optimize, and audit.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

One-time payment

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per year

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

585

447

119

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

4.9

422

372

Value for money

Ease of use

Features

Customer support

95%

would recommend this app

Pros

“The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.”

Amir H.

E-Commerce Manager

“We used both Semrush and Ahrefs for several years to manage our SEO campaigns, keyword research, and more.”

Michael C.

VP Marketing

“I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.”

David S.

Owner

Pros

“The NLP (Natural Language Processing) keyword suggestions take the guesswork out of on-page optimization, and the seamless integration with Google Docs makes collaborating with freelance writers incredibly smooth.”

Eddie L.

SEO Specialist

“Instead of guessing what Google wants to see, we now have a clear, data-backed blueprint for every article before we even start writing.”

Eddie L.

SEO Specialist

“Some of Surfer’s recently launched features are pretty good, like topic explorer, keyword cluster planner, audit, and SERP analyzer.”

Ajay J.

Growth Marketing Lead

Cons

“This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.”

Jana M.

Consultant

“The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.”

Amir H.

E-Commerce Manager

“Some reports are powerful but not explained clearly, which can slow down work for new users.”

Hemkesh R.

Senior Digital Marketing Team Lead

Cons

“Additionally, the sheer volume of keyword suggestions can sometimes feel overwhelming, and if you aren't careful, trying to hit every single keyword can make the writing sound a bit unnatural or forced.”

Eddie L.

SEO Specialist

“Planning with the topical map does not work in many languages, and it also lacks the capability to select the clustering level”

othmen a.

Marketing consultant

“Personally I don't use their own AI tools as I find the results a bit cheesy and more challenging to tailor for the markets I work in - very Americanised even when generating in other languages.”

Paul T.

Managing Director