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Ahrefs vs Surfer Comparison

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Overview

Category Leaders

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Category Leaders

Crack the SEO code with Surfer. Our accessible tools and data insights empower agencies, teams & marketers to automate tasks,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

69

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

566

5

4

3

2

1

434

115

12

0

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.9

398

5

4

3

2

1

352

42

3

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Pros

Overall, Surfer is an awesome tool that we use very often for our important landing pages. Easy to use and effective.
It's very intuitive and there is great support and education which makes it a great experience.
I love how easy the tool is to use: navigation is simple and striking, content creation is a breeze, and the ability to analyze critical keyword and competitive data is unprecedented.

Cons

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

Cons

Occasionally the interface has confused me for a short while.
In the beginning a bit overwhelming / A bit costly if you have a small website with few income.
Quite difficult to properly implement a new text.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review18 days ago

Key features

  • Total features24
  • AI Content Creation
  • AI Writing Assistant
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Assisted Content Creation
  • Audit Management
  • Auto-Save
  • Automated Text Generation
  • Backlink Monitoring
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Content Generation
  • Content Ideas
  • Content Management
  • Content Marketing
  • Customizable Branding
  • Customizable Rules
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Document Export
  • For Marketing and Advertising
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Long-Form Content
  • Marketing Management
  • Mobile Keywords
  • Multi-Language
  • Natural Language Processing
  • Performance Metrics
  • Personalization and Recommendation
  • Plagiarism Detection
  • Product Recommendations
  • Real-Time Data
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Rich Text Editor
  • SEO Management
  • Search
  • Search/Filter
  • Templates
  • Text Editing
  • Text Summarization
  • Text to Image
  • Third-Party Integrations
  • Tone Selection
  • Trend Analysis
  • User Management
  • WYSIWYG Editor
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Total features50
  • AI Content Creation
  • AI Writing Assistant
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Assisted Content Creation
  • Audit Management
  • Auto-Save
  • Automated Text Generation
  • Backlink Monitoring
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Content Generation
  • Content Ideas
  • Content Management
  • Content Marketing
  • Customizable Branding
  • Customizable Rules
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Document Export
  • For Marketing and Advertising
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Long-Form Content
  • Marketing Management
  • Mobile Keywords
  • Multi-Language
  • Natural Language Processing
  • Performance Metrics
  • Personalization and Recommendation
  • Plagiarism Detection
  • Product Recommendations
  • Real-Time Data
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Rich Text Editor
  • SEO Management
  • Search
  • Search/Filter
  • Templates
  • Text Editing
  • Text Summarization
  • Text to Image
  • Third-Party Integrations
  • Tone Selection
  • Trend Analysis
  • User Management
  • WYSIWYG Editor
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations18
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations4
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier

User reviews that mention these apps

Nd
AvatarImg

Nicky d.

Furniture, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Surfer logo

Surfer

Excellent for copywriting

Reviewed 2 years ago

Very usefull tool for better copywriting and gaining position in the SERP from Google.

Pros

I like the AI based content editor which provides key information and gives you very usefull insights for better copywriting. Also the SERP analyzer gives me enough information how I can beat my competitors.

Cons

It would be great if Surfer SEO will coorporate with tools like Ahrefs or something to give SEOs the best of both sides.

KC
AvatarImg

Kaitlin C.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Surfer logo

Surfer

Great tool for optimizing articles

Reviewed 3 years ago
Pros

Surfer makes it very easy to evaluate your articles against the top ranking articles on Google and see the areas that you can focus on improving your articles. They are also constantly updating the software, and their team is very receptive to customer feedback.

Cons

Sometimes, the SERP Analyzer and Content Editor show different results for the top ranking articles in Google for a given keyword (and this can also differ from what you actually see if you type in the keyword to Google or use a tool like Ahrefs to also evaluate the keyword).