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Semrush vs Surfer Comparison
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Overview
Semrush is a leading online visibility management software-as-a-service platform.
Crack the SEO code with Surfer. Our accessible tools and data insights empower agencies, teams & marketers to automate tasks,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
139.95
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
69
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Nell V.
Cofounder
Pros
Kalindi H.
SEO Content Writer
Cons
Cons
Jason M.
Director
Key features
- Total features103
- AI Content Creation
- AI Writing Assistant
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Application Management
- Assisted Content Creation
- Audit Management
- Auto-Save
- Automated Publishing
- Automated Scheduling
- Automated Text Generation
- Backlink Management
- Backlink Monitoring
- Benchmarking
- Brand Tracking
- Broken Link Discovery
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Charting
- Client Management
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Competitor Monitoring
- Content Generation
- Content Ideas
- Content Management
- Content Marketing
- Conversion Tracking
- Customer Engagement
- Customer Journey Mapping
- Customizable Branding
- Customizable Reports
- Customizable Rules
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Visualization
- Document Export
- Editorial Calendar
- Email Management
- Engagement Tracking
- For Marketing and Advertising
- For PPC Campaigns
- Geolocation
- Geotargeting
- Goal Setting/Tracking
- Google Analytics Integration
- Keyword Analysis
- Keyword Discovery
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Lead Generation
- Link Analytics
- Link Management
- Localization Automation
- Long-Form Content
- Marketing Automation
- Marketing Management
- Mobile Keywords
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-Location
- Multiple Site Management
- Natural Language Processing
- Pageview Tracking
- Performance Metrics
- Personalization and Recommendation
- Plagiarism Detection
- Post Scheduling
- Prioritization
- Product Recommendations
- Project Management
- ROI Tracking
- Rank Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Rich Text Editor
- SEO Audit
- SEO Management
- Scheduled/Automated Reports
- Search
- Self Service Data Preparation
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Tagging
- Task Management
- Template Management
- Templates
- Text Editing
- Text Summarization
- Text to Image
- Third-Party Integrations
- Time on Site Tracking
- Tone Selection
- Trend Analysis
- Trend/Problem Indicators
- URL Shortener
- User Interaction Tracking
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Monitoring
- Total features50
- AI Content Creation
- AI Writing Assistant
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Application Management
- Assisted Content Creation
- Audit Management
- Auto-Save
- Automated Publishing
- Automated Scheduling
- Automated Text Generation
- Backlink Management
- Backlink Monitoring
- Benchmarking
- Brand Tracking
- Broken Link Discovery
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Charting
- Client Management
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Competitor Monitoring
- Content Generation
- Content Ideas
- Content Management
- Content Marketing
- Conversion Tracking
- Customer Engagement
- Customer Journey Mapping
- Customizable Branding
- Customizable Reports
- Customizable Rules
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Visualization
- Document Export
- Editorial Calendar
- Email Management
- Engagement Tracking
- For Marketing and Advertising
- For PPC Campaigns
- Geolocation
- Geotargeting
- Goal Setting/Tracking
- Google Analytics Integration
- Keyword Analysis
- Keyword Discovery
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Lead Generation
- Link Analytics
- Link Management
- Localization Automation
- Long-Form Content
- Marketing Automation
- Marketing Management
- Mobile Keywords
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-Location
- Multiple Site Management
- Natural Language Processing
- Pageview Tracking
- Performance Metrics
- Personalization and Recommendation
- Plagiarism Detection
- Post Scheduling
- Prioritization
- Product Recommendations
- Project Management
- ROI Tracking
- Rank Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Rich Text Editor
- SEO Audit
- SEO Management
- Scheduled/Automated Reports
- Search
- Self Service Data Preparation
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Tagging
- Task Management
- Template Management
- Templates
- Text Editing
- Text Summarization
- Text to Image
- Third-Party Integrations
- Time on Site Tracking
- Tone Selection
- Trend Analysis
- Trend/Problem Indicators
- URL Shortener
- User Interaction Tracking
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Monitoring
Integrations
- Total integrations53
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations4
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
Alternatives
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User reviews that mention these apps
Lindsey B.
Writing and Editing, self-employed
Used weekly for less than 6 months
Review source
Share this review:
I like how simple it is to write SEO-friendly content. I love the writing optimization tool that ranks your content in real-time. It's simple, straightforward. It's also nice that the group on Facebook is so open to feedback, offering training, and answering questions! Makes you feel like you're not lost in some confusing, expensive software, but rather part of a community. They allow you to connect your Google Search Console for the Content Planner tool, which is a cool feature.
It was a little challenging to figure out how to really analyze keyword trends after coming from SEMrush. I hope they will update their analytics to include more visual data/graphs, as the results are (for now) simple and linear. Simple is good for beginners but I'd love to see them expand this.
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