Alexa Pricing, Features, Reviews & Comparison of Alternatives


Actionable website analytics platform

4.23/5 (31 reviews)

Alexa overview enables you to access valuable competitor data such as traffic sources, website comparisons, monthly searchs, keyword research and more. These insights are then stored in your online dashboard for assessment that help you maximize your websites performances and search engine rankings. lets your drill down information such as demographics and geographys to give you insights into where your competitors are getting their traffic from and how much of it is organic/paid. comes with a trial version for each paid plan and all licenses are fully scalable to give you a maximum spread on your data requirements. An array of video tutorials are available online and online technical support teams are available with your paid plan.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Danish, Dutch and 7 other languages, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish
Alexa screenshot: - Website Analytics - GraphicAlexa Traffic Rank |What Is Alexa Page Rank Based On | Alexa Website ToolbarAlexa screenshot: - Website Analytics - Top SitesAlexa screenshot: - Website Analytics - TrafficAlexa screenshot: - Website Analytics - RankAlexa screenshot: - Website Analytics - PopularityAlexa screenshot: - Website Analytics - GraphAlexa screenshot: - Website Analytics - SearchAlexa screenshot: - Website Analytics - Traffic StatsBoost Your Alexa Rank - 10K to 100K Traffic

Alexa reviews

Value for money
Ease of use
Customer support
Shyamalee Samarasinghe

Alexa - website ranking software

Used daily for 1-2 years
Reviewed 2018-11-03
Review Source: Capterra

I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

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Jamey M. Yates

A must have tool to keep up with the competition

Used daily for 1-2 years
Reviewed 2018-12-17
Review Source: GetApp

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

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One of the rating to consider

Used weekly for 2+ years
Reviewed 2018-12-05
Review Source: GetApp

Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.

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Vishal Bagla

Improve your website ranking and visibility using Alexa

Used other for 2+ years
Reviewed 2019-02-13
Review Source: GetApp

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

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Emeka Opara

This is an effective tool to understand and improve traffic.

Used daily for 6-12 months
Reviewed 2018-05-01
Review Source: Capterra

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

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Alexa pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Basic - $9.99/pm
Insight - $49.00/pm
Advanced - $149.00/pm
Advanced High Traffic - $799.00/pm

Alexa features

API (126 other apps)
Activity Dashboard (95 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (88 other apps)
Charting (70 other apps)
Collaboration Tools (45 other apps)
Customizable Reporting (69 other apps)
Dashboard Creation (79 other apps)
Data Filtering (64 other apps)
Data Import/Export (74 other apps)
Data Visualization (98 other apps)
Drag & Drop Interface (54 other apps)
Graphical Data Presentation (47 other apps)
Monitoring (67 other apps)
Real Time Analytics (85 other apps)
Real Time Data (68 other apps)
Real Time Reporting (48 other apps)
Reporting & Statistics (70 other apps)
Third Party Integration (61 other apps)
Visual Analytics (90 other apps)

Additional information for Alexa

Key features of Alexa

  • Historical traffic trends
  • View demographics
  • Sites linking in & upstream sites
  • Social metrics
  • Assess engagement
  • View traffic sources
  • Downstream sites
  • Organic and paid traffic insights
  • Keyword research
  • Assess page views
  • Certified metrics
  • Uptime monitor
  • SEO audits
  • Trial version available
  • Online support
  • Video tutorials
  • User dashboard
  • Site comparisons
  • Keyword research
  • Data APIs
View All Features


Historical traffic trends and demographic insights - allows you to assess your own website data trends as well as competitor websites and prospects. This data is fed through your dashboard in real-time and is kept on file for historical assessment. lets you drill down to geographical locations and age trends of certain website visitors.

Assess engagement and view traffic sources - ensures you have the ability to assess the traffic sources and where exactly people are clicking out from when visiting your competitor websites. These insights allow you to identify outreach campaigns and traffic where your competition is getting leads from.

Site comparisons and keyword research - lets you select sites and create a table with easy to digest comparisons and data outlining the performances of particular website aspects. then in turn lets you know the most profitable keywords for your website and competitors in the same category as yours.

User dashboard and support - provides you with a fully transparent user dashboard with set permissions (based on your license type) where you can view, export and share website findings and keep them on file for historical purposes. also comes with multiple video tutorials and online support.