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Alexa Logo

Alexa

Keyword research, competitive analysis & website ranking

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Alexa Pricing, Features, Reviews and Alternatives

Alexa product overview

Price starts from

99

Per month

Per Feature

What is Alexa?

Alexa Marketing Stack is a keyword research and website ranking platform which offers a range of SEO and competitive analysis tools. The tool is designed to help business owners, marketers, and leadership teams identify keywords, discover competitors’ keywords, benchmark their performance against competitors, improve SEO, and more.

Key benefits of using Alexa

  • Keyword research tools include site keyword analysis, share of voice, keyword difficulty, and a competitor keyword matrix which allows users to identify keywords that multiple competitors receive traffic from.

  • Competitive analysis allows users to benchmark their site against competitors for a range of metrics, including monthly unique visitors, estimated visits and pageviews, traffic sources, historic traffic trends, audience overlap, and more.

  • Site audits assess each page of a site for usability, performance, and SEO, and provide users with downloadable reports and checklists of improvements to be made.

  • With the site screener, users can identify sites matching specific search criteria to discover partnership opportunities, perform market research, and more.

  • The workspace allows users to save sites, keywords, and site lists to be reviewed or worked on at a later time.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    FAQs/Forum

    Training options

    Documentation
    Videos

    Alexa pricing information

    Value for money

    4.1

    /5

    70

    Starting from

    99

    Per month

    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Alexa features

    Functionality

    4.3

    /5

    70

    Total features

    20

    2 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Content Management
    Engagement Tracking
    Trend Analysis
    Keyword Tracking
    Benchmarking
    Competitive Analysis

    Alexa users reviews

    Overall Rating

    4.3

    /5

    70

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.22/10
    Rating distribution

    5

    4

    3

    2

    1

    37

    25

    4

    3

    1

    Pros
    Great software for providing competitive analysis data and tracking web performance over time. We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
    AvatarImg

    Erin E.

    Additionally, you can say her name and ask her pretty much any question in the world and she will respond with the correct information about 90% of the time, which is pretty impressive.

    MA

    Michelle A.

    I love to see how my website compares to the competitors so I can improve my views.

    AR

    Anonymous Reviewer

    Cons
    It allows to check the background of the domain, but the data can be misleading.

    AR

    Anonymous Reviewer

    After using it for a while, I lost interest and no longer use it.

    AR

    Anonymous Reviewer

    You have to use a desktop to get a detailed insight analytics for your website. This sucks sometimes because you have to use a PC every time when it comes to checking your website analytics.

    IA

    Ibrahim A.

    Overall rating contenders

    Overall Rating

    Alexa for business makes sense

    Reviewed 10 months ago

    Transcript

    Tara B.: Hi, my name is Tara and I'm a qualified professional, and I'm reviewing Alexa and I would give...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    A good friend of my routine

    Reviewed a year ago

    Alexa did facilitate my job and life in general. I use it to remember me to do everything I need, to sleep faster with the playlist Sleep in Amazon Music, to turn on and off my lights and change the light color for different situation and etc. It is not possible to list everything that improved my routine, it is a great product and app.

    Pros

    The features I liked most are the ones related to routine and organization. It really favoured my work. I am a freelance and need a better organization, and buying Alexa was very useful. It synchronizes with Google Agenda, and made possible too set an event without the need to even touch my mobile. It also informs me when I have to do something, avoiding forgetfulness.

    Cons

    The fact that Alexa can't answer all my questions because she can't find it on the web is annoying. Most of the times I want to know an information and ask it, is because I am rushing and want to save time. But sometimes this is not possible due to this problem.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great Software, Hefty Price for a Small Business

    Reviewed 3 years ago

    I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

    Pros

    Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

    Cons

    While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend2/10

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    Needs more Improvements on Intelligence

    Reviewed 2 years ago

    The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

    Pros

    Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.

    Cons

    Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Wonderful experience

    Reviewed 2 months ago

    Overall I absolutely love it without a doubt.

    Pros

    It cuts my work time in half for my marketing. I have not once had an issue with it and honestly couldn't get through my day without it.

    Cons

    I can't lie there's a learning curve but it's quick to catch up.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Make Life Easier with Your Voice

    Reviewed 5 months ago

    Alexa allows you to do so many things while staying put and not leaving your current task.

    Pros

    Instead of using my phone or computer to search Google, I can just ask Alexa. I can also use Alexa to control lights and other devices in my home. It is so convenient and easy to do.

    Cons

    In order for Alexa to work, she is always on and listening. Also, sometimes Alexa cannot connect to a device or she does not know how to answer my question.

    Alexa FAQs and common questions

    Q. What type of pricing plans does Alexa offer?

    Alexa has the following pricing plans:
    Starting from: $99.00/month
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of Alexa?

    Alexa has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Alexa support?

    Alexa supports the following languages:
    Arabic, Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish


    Q. Does Alexa offer an API?

    No, Alexa does not have an API available.


    Q. What level of support does Alexa offer?

    Alexa offers the following support options:
    Chat, FAQs/Forum

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