App Annie Pricing, Features, Reviews & Comparison of Alternatives

App Annie

Analytics software & competitor intelligence for mobile apps

4.22/5 (9 reviews)

App Annie overview

What is App Annie?

App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

The company's mission to help customers create winning mobile experiences. The company created the mobile app data market in 2010 and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.
www.appannie.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, United Kingdom, China, Japan

Supported languages

English, Chinese (Simplified), Chinese (Traditional), French, German and 3 other languages, Japanese, Korean, Russian
App Annie screenshotApp Annie screenshotApp Annie screenshot

App Annie user reviews

Excellent
4

Very good
4

Average
0
Poor
1

Terrible
0
Value for money
Features
Ease of use
Customer support
  3.9
  4.4
  4.6
  4.1
Andrey Rusev

Great tool for mobile analytics and app store optimization

Used weekly for less than 6 months
Reviewed 2019-07-29
Review Source: Capterra

Firstly, it helps me to create a more effective marketing plan with more statistics which can be analyzed. Second, development issues are being solved earlier.

Pros
App Annie is a very good choice when you have to do some analysis and predict your performance after some further development. You can start with a free account which looks reliable and user-friendly. I like that the App Annie has easy instructions and guided walkthroughs which saved many hours trying to figure out how it works.

Cons
After the free period, it would be great if there is a bigger choice of pricing options, not just one Premium option.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Nick Malaperiman

Superb - but pricey

Used daily for 2+ years
Reviewed 2016-11-15
Review Source: GetApp

App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

Pros
Deep Data across all Apps Good customer service and help offered

Cons
Can be expensive if you want really deep data. Data not always aligned with other sources Free version can be quite limiting on date range and countries The App store optimization tools are useful; but would be great for a deeper comparison with competitors. Would be great to have a deeper look a competitors advertising creative and placement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Sam Lepak

Very limited free features; be nice if there was a free trial of paid features

Used monthly for free trial
Reviewed 2019-05-02
Review Source: Capterra

We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs & MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics. App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.

Pros
Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries. Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward. App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.

Cons
After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase. App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

Minimize review

Anonymous

Easily aggregate your app data

Used daily for 2+ years
Reviewed 2018-08-14
Review Source: GetApp

Pros
It's easy to implement. Nice tool to aggregate your app/platform data. Also freemium features are very cool and sufficient.

Cons
It's too expensive if you would like to purchase paid version of it. The freemium version lacks of deeper market data. Also it's not easy to export data from this tool. It doesn't have native connections.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Vishal Bagla

Insights to your App Using AppAnnie

Used occasionally for free trial
Reviewed 2019-02-13
Review Source: GetApp

Pros
1. The interface is very user-friendly and it is very to use. It also provides detailed documentation for one to go through it and understand the steps. 2. Provides an integrated view of the app and good statistics to make the decision-making more data-driven.

Cons
1. There is nothing much negative or cons about AppAnnie; only thing is around the pricing aspect. It is a little expensive.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

Minimize review

App Annie pricing

Pricing options
Free
View Pricing Plans

Contact App Annie for pricing info.

App Annie features

API (198 other apps)
Activity Dashboard (162 other apps)
Ad hoc Reporting (84 other apps)
Business Intelligence (117 other apps)
Charting (85 other apps)
Collaboration Tools (82 other apps)
Customizable Reporting (108 other apps)
Dashboard Creation (106 other apps)
Data Filtering (110 other apps)
Data Import/Export (126 other apps)
Data Visualization (186 other apps)
Filtered Views (78 other apps)
Monitoring (90 other apps)
Multiple Data Sources (79 other apps)
Predictive Analytics (84 other apps)
Real Time Analytics (121 other apps)
Real Time Data (92 other apps)
Reporting & Statistics (141 other apps)
Third Party Integration (124 other apps)
Visual Analytics (143 other apps)

Additional information for App Annie

Key features of App Annie

  • App store chart statistics
  • Compare ranks in countries & categories
  • Advertising analytics
  • App performance intelligence
  • Download and revenue estimates
  • App ranking and top apps
  • Event tracking: track price changes, app updates & more
  • Competitor benchmarking
  • Industry trend predictions
  • Daily estimates of downloads and revenue
  • Global reports for individual countries
  • Historical app downloads and revenues
  • Publishers and market size data
  • Customized graphs and charts
  • App category intelligence
  • Rank history, app descriptions, feature data and reviews
  • Check hourly & daily trends by country & category
  • App keyword & search term ranking
  • Search apps by publisher, company or franchise
  • See featured apps, ratings & reviews
View All Features

Benefits

In-depth Data Pool: Get access to over 3 years of app data from more than 15 countries to spot global trends.

Featured Apps: See the apps that are in featured placements. Break the data down by day, country, device or promotional type.

Ratings & Reviews: Get data on app ratings and reviews form around the world for different versions, countries and date range.

Keywords & Search Terms: See which apps rank for which keywords, and see which keywords your app and your competitors apps rank for. Filter by country, date and app store.

Revenue & Rankings: Analyze your revenue trends and track your ranking worldwide for revenue and downloads.

Multiple App Stores: Collects data from iOS App Store, Mac App Store, Google Play, and amazon Appstore.

Advertising Analytics: Connect your ad platform accounts to see reconciled advertising and monetization metrics, such as spend, CPI, impressions, clicks. eCPM and fill rate.